Hi, I'm Louise, a Growth & MarTech Specialist with a diverse background in cyberpsychology and behavioral design. I love leveraging my expertise to create human-centered digital products that truly make a difference. My journey in both mental health and digital marketing has equipped me with a unique skill set to drive growth sustainably. Currently, I'm working part-time as an Integrative Counsellor while leading growth initiatives for innovative mental health tech and marketing. I am passionate about blending technology with human empathy, ensuring that every step of a user's journey is supportive and engaging. Let’s connect and explore how we can collaborate!

LOUISE BUCKINGHAM

Hi, I'm Louise, a Growth & MarTech Specialist with a diverse background in cyberpsychology and behavioral design. I love leveraging my expertise to create human-centered digital products that truly make a difference. My journey in both mental health and digital marketing has equipped me with a unique skill set to drive growth sustainably. Currently, I'm working part-time as an Integrative Counsellor while leading growth initiatives for innovative mental health tech and marketing. I am passionate about blending technology with human empathy, ensuring that every step of a user's journey is supportive and engaging. Let’s connect and explore how we can collaborate!

Available to hire

Hi, I’m Louise, a Growth & MarTech Specialist with a diverse background in cyberpsychology and behavioral design. I love leveraging my expertise to create human-centered digital products that truly make a difference. My journey in both mental health and digital marketing has equipped me with a unique skill set to drive growth sustainably.

Currently, I’m working part-time as an Integrative Counsellor while leading growth initiatives for innovative mental health tech and marketing. I am passionate about blending technology with human empathy, ensuring that every step of a user’s journey is supportive and engaging. Let’s connect and explore how we can collaborate!

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Work Experience

Integrative Counsellor at Parental Minds
January 1, 2023 - Present
Manage a weekly caseload of 4 clients, providing one-to-one integrative therapy (CBT, person-centred, Gestalt) for parents and carers facing anxiety, family breakdown and identity challenges while designing bespoke intervention plans within a trauma-informed, safeguarding-compliant framework.
Product & Growth Strategist at Happio.io
January 1, 2023 - Present
Applied cyberpsychology and behavioural science to product design, mapped user needs and stress behaviours into feature development, developed conversational UX and AI prompt frameworks for journaling, emotional support, and sleep coaching tools, and redesigned diagnostic chatbot to increase user trust.
Project and Communications Manager at System Associates
January 1, 2019 - January 1, 2021
Authored and co-wrote government-level proposals, securing contract wins. Managed project roadmaps and supplier relationships while ensuring GDPR and data compliance across projects.
Digital Marketing Agency Director at Minds Marketing
January 1, 2008 - January 1, 2023
Led strategic communications, directed omnichannel campaigns, secured over £2M in contracts while overseeing a 12-person team across various marketing functions.

Education

Dip. Level 4 Counselling at Heartwood
January 1, 2023 - January 1, 2025
BA Media & Sociology at University of Wolverhampton
January 1, 2005 - January 1, 2008
MSc Psychology of Mental Health & Wellbeing at University of Wolverhampton
January 1, 2019 - January 1, 2020
Dip. Level 3 Counselling at Heartwood
January 1, 2022 - January 1, 2023
Narcissistic Abuse Recovery at PESI CBD NACT
January 1, 2024 - January 1, 2025

Qualifications

AI-Powered Performance Ads Certification
January 1, 2024 - January 29, 2026

Industry Experience

Healthcare, Professional Services