Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I design and implement CRM and automation solutions that align marketing, sales, and service across organizations. I connect CRM, processes, data, and customer journeys to create practical platforms from underutilized systems. I blend strategy with technology to transform CRM and customer lifecycle management, increasing retention and sales while ensuring cross-team alignment and measurable outcomes. I’m passionate about turning data into action and empowering teams with coordinated workflows.…I design and implement CRM and automation solutions that align marketing, sales, and service across organizations. I connect CRM, processes, data, and customer journeys to create practical platforms from underutilized systems. I blend strategy with technology to transform CRM and customer lifecycle management, increasing retention and sales while ensuring cross-team alignment and measurable outcomes. I’m passionate about turning data into action and empowering teams with coordinated workflows.

Lourdes Pérez Antolín

Copywriter, Brand Designer, Brand Strategist, +7





I design and implement CRM and automation solutions that align marketing, sales, and service across organizations. I connect CRM, processes, data, and customer journeys to create practical platforms from underutilized systems. I blend strategy with technology to transform CRM and customer lifecycle management, increasing retention and sales while ensuring cross-team alignment and measurable outcomes. I’m passionate about turning data into action and empowering teams with coordinated workflows.…I design and implement CRM and automation solutions that align marketing, sales, and service across organizations. I connect CRM, processes, data, and customer journeys to create practical platforms from underutilized systems. I blend strategy with technology to transform CRM and customer lifecycle management, increasing retention and sales while ensuring cross-team alignment and measurable outcomes. I’m passionate about turning data into action and empowering teams with coordinated workflows.

Available to hire

I design and implement CRM and automation solutions that align marketing, sales, and service across organizations. I connect CRM, processes, data, and customer journeys to create practical platforms from underutilized systems.

I blend strategy with technology to transform CRM and customer lifecycle management, increasing retention and sales while ensuring cross-team alignment and measurable outcomes. I’m passionate about turning data into action and empowering teams with coordinated workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Fluent

Swedish

Intermediate

Work Experience

Director - Diagnóstico y Comunicación

January 1, 2022 - Present

Design of systems connecting CRM, processes, data, and customer journeys. Automation of sales follow-up, appointment management, and customer retention. Integration of tools and teams into a coordinated workflow with actionable data for strategic decision-making.

CRM & Student Journey Specialist at Spanish Association of Micro Immunotherapy

January 1, 2021 - January 1, 2025

Design of the student journey within the CRM, from lead acquisition to enrollment. Automation of follow-up and student management to reduce manual tasks. Use of the CRM as central tool to coordinate training activities and generate actionable data for growth.

Learning Manager - Projects for Clinics and Professionals

January 1, 2020 - January 1, 2022

Design of systems connecting acquisition, sales, and student management. Setup and management of learning platforms as operational hubs. Automation of access and follow-up processes for students.

Head of Customer Journey & Systems at Institute Sanet Vergara

January 1, 2020 - January 1, 2021

Design of the system connecting communication, sales processes, and student management. Definition of the student journey from initial interest to enrollment. Implementation of follow-up and communications automations. Coordination of tools and team around a shared system.

CEO at Diagnóstico Comunicación

January 1, 2020 - Present

Fundadora de la agencia especializada en comunicación digital para el sector salud. Gestión integral de comunicación para clientes como: Asociación Española de Microinmunoterapia (AEMI): Estrategia inbound, creación de embudos de captación y retención, y asesoría en redes sociales. Instituto Sanet Vergara: Rebranding completo y gestión del ecosistema de documentación y comunicación. Nedea Neurodesarrollo: Restructuración de las comunicaciones, tareas y proyectos internos. Asesoramiento estratégico a más de 12 clínicas en captación, retención y gestión interna.

Communications Coordinator at Nedea

January 1, 2019 - January 1, 2020

Design and standardization of internal processes to improve cross-department collaboration. Organization of information flow across teams.

Director - CRM & Life Cycle - Customer Acquisition at The Loan Atlas

January 1, 2019 - December 31, 2020

Development of the lead acquisition and management system. Definition of the student journey from acquisition to conversion. Automation of follow-up and lead nurturing. Integration of digital tools and channels into a unified workflow.

Executive Assistant at Carlos Lorenzo Management

January 1, 2004 - January 1, 2008

Direct support to general management in daily operational coordination. Management of key information for decision-making. Coordination with collaborators and stakeholders.