Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a strategic and creative marketing professional with 12+ years’ experience building and delivering multi-channel campaigns across B2C, B2B and non-profit sectors. I’m passionate about shaping compelling narratives, leading integrated campaigns, and delivering high-quality visual storytelling that connects with audiences. I thrive working with cross-functional teams and partners to drive awareness, engagement and measurable impact.…I’m a strategic and creative marketing professional with 12+ years’ experience building and delivering multi-channel campaigns across B2C, B2B and non-profit sectors. I’m passionate about shaping compelling narratives, leading integrated campaigns, and delivering high-quality visual storytelling that connects with audiences. I thrive working with cross-functional teams and partners to drive awareness, engagement and measurable impact.

Libby Howle

Marketer, Brand Strategist, Marketing Strategist, +7





I’m a strategic and creative marketing professional with 12+ years’ experience building and delivering multi-channel campaigns across B2C, B2B and non-profit sectors. I’m passionate about shaping compelling narratives, leading integrated campaigns, and delivering high-quality visual storytelling that connects with audiences. I thrive working with cross-functional teams and partners to drive awareness, engagement and measurable impact.…I’m a strategic and creative marketing professional with 12+ years’ experience building and delivering multi-channel campaigns across B2C, B2B and non-profit sectors. I’m passionate about shaping compelling narratives, leading integrated campaigns, and delivering high-quality visual storytelling that connects with audiences. I thrive working with cross-functional teams and partners to drive awareness, engagement and measurable impact.

Available to hire

I’m a strategic and creative marketing professional with 12+ years’ experience building and delivering multi-channel campaigns across B2C, B2B and non-profit sectors. I’m passionate about shaping compelling narratives, leading integrated campaigns, and delivering high-quality visual storytelling that connects with audiences. I thrive working with cross-functional teams and partners to drive awareness, engagement and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Marketing Manager at In Kind Direct

February 1, 2021 - Present

Led the marketing strategy and delivery of integrated campaigns across social, PR, OOH, influencer, paid digital, CRM, and content channels; managed multi‑agency partners and budgets to deliver commercial, brand, and social impact, including £5m+ in donations. Transformed social media with new creative direction, tone of voice, and content strategy, achieving 135% follower growth over three years and above-industry engagement.

Product Owner / Marketing Lead at The Drinkaware Trust

October 1, 2016 - December 1, 2020

Led development and marketing of a national alcohol education program; translated insights from research, medical, and business development teams into practical learning tools and resources. Managed end‑to‑end product development of a B2B alcohol education platform and delivered an organisation‑wide CRM strategy, expanding the customer database tenfold.

Marketing Executive at Superdrug

April 1, 2015 - September 1, 2016

Planned and rolled out new product launches and in‑store campaigns across 800+ retail outlets; coordinated with major FMCG partners and internal teams to manage creative, logistics, and performance tracking.

Account Manager at Ogilvy One DNX

December 1, 2014 - March 1, 2015

Delivered data‑driven CRM and email campaigns for BT Business and Open University; managed complex production schedules and performance reporting for high‑volume B2B communications.