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I'm Libby Howle, a strategic and creative Marketing Manager with 10+ years’ experience delivering multi-channel campaigns across B2C, B2B, and non-profit sectors. I thrive on collaboration and shaping meaningful narratives that connect with audiences, driving awareness, loyalty, and measurable business growth. I’m passionate about collaboration, shaping meaningful narratives, and leading campaigns that connect with audiences to deliver results.…I'm Libby Howle, a strategic and creative Marketing Manager with 10+ years’ experience delivering multi-channel campaigns across B2C, B2B, and non-profit sectors. I thrive on collaboration and shaping meaningful narratives that connect with audiences, driving awareness, loyalty, and measurable business growth. I’m passionate about collaboration, shaping meaningful narratives, and leading campaigns that connect with audiences to deliver results.

Libby Howle

Marketer, Brand Strategist, Marketing Strategist, +5

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I'm Libby Howle, a strategic and creative Marketing Manager with 10+ years’ experience delivering multi-channel campaigns across B2C, B2B, and non-profit sectors. I thrive on collaboration and shaping meaningful narratives that connect with audiences, driving awareness, loyalty, and measurable business growth. I’m passionate about collaboration, shaping meaningful narratives, and leading campaigns that connect with audiences to deliver results.…I'm Libby Howle, a strategic and creative Marketing Manager with 10+ years’ experience delivering multi-channel campaigns across B2C, B2B, and non-profit sectors. I thrive on collaboration and shaping meaningful narratives that connect with audiences, driving awareness, loyalty, and measurable business growth. I’m passionate about collaboration, shaping meaningful narratives, and leading campaigns that connect with audiences to deliver results.

Available to hire

I’m Libby Howle, a strategic and creative Marketing Manager with 10+ years’ experience delivering multi-channel campaigns across B2C, B2B, and non-profit sectors. I thrive on collaboration and shaping meaningful narratives that connect with audiences, driving awareness, loyalty, and measurable business growth.

I’m passionate about collaboration, shaping meaningful narratives, and leading campaigns that connect with audiences to deliver results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Marketing Manager at In Kind Direct

February 1, 2021 - Present

Led the marketing strategy and delivery of integrated campaigns across social, PR, OOH, influencer, paid digital, CRM, and content channels; managed multi‑agency partners and budgets to deliver commercial, brand, and social impact, including £5m+ in donations. Transformed social media with new creative direction, tone of voice, and content strategy, achieving 135% follower growth over three years and above-industry engagement.

Product Owner / Marketing Lead at The Drinkaware Trust

October 1, 2016 - December 1, 2020

Led development and marketing of a national alcohol education program; translated insights from research, medical, and business development teams into practical learning tools and resources. Managed end‑to‑end product development of a B2B alcohol education platform and delivered an organisation‑wide CRM strategy, expanding the customer database tenfold.

Marketing Executive at Superdrug

April 1, 2015 - September 1, 2016

Planned and rolled out new product launches and in‑store campaigns across 800+ retail outlets; coordinated with major FMCG partners and internal teams to manage creative, logistics, and performance tracking.

Account Manager at Ogilvy One DNX

December 1, 2014 - March 1, 2015

Delivered data‑driven CRM and email campaigns for BT Business and Open University; managed complex production schedules and performance reporting for high‑volume B2B communications.