Lua Diedrichs
I’m a visual designer blending strategic branding with character design, cultivated in fast-paced agency environments and refined by work for major government institutions.
About
I’m a visual designer blending strategic branding with character design, cultivated in fast-paced agency environments and refined by work for major government institutions. I thrive on turning complex briefs into polished, user-centric visuals that stand out and resonate with people. I am an adaptive learner with a passion for clean, accessible design and a love for K-culture, with international experience in Seoul.
I’m committed to delivering polished, user-centric narratives that stand out across platforms, blending global perspectives with hands-on execution to create visuals that engage and inform.
- 5 years' experience
- Joined March 2026
Skills· 9
Languages
- PortugueseFluent
- EnglishFluent
- Spanish; CastilianAdvanced
- KoreanBeginner
- FrenchBeginner
Industry experience
- Education
- Government
- Media & Entertainment
- Professional Services
Work experience· 5 roles
Architected the visual identity and naming of the Inspiração Awards; achieved a 300% increase in user engagement through a targeted visual strategy. Produced graphics and editorial layouts, including motion graphics for international-standard institutional events.
Prototype high-fidelity interfaces in Figma using data-driven design to ensure seamless responsiveness and accessibility for public-facing platforms.
Managed full-cycle creative campaigns for high-tier clients; from conceptual briefing to final multi-platform delivery.
Education
Certifications and awards
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