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I’m a visual designer blending strategic branding with character design, cultivated in fast-paced agency environments and refined by work for major government institutions. I thrive on turning complex briefs into polished, user-centric visuals that stand out and resonate with people. I am an adaptive learner with a passion for clean, accessible design and a love for K-culture, with international experience in Seoul. I’m committed to delivering polished, user-centric narratives that stand out across platforms, blending global perspectives with hands-on execution to create visuals that engage and inform.…I’m a visual designer blending strategic branding with character design, cultivated in fast-paced agency environments and refined by work for major government institutions. I thrive on turning complex briefs into polished, user-centric visuals that stand out and resonate with people. I am an adaptive learner with a passion for clean, accessible design and a love for K-culture, with international experience in Seoul. I’m committed to delivering polished, user-centric narratives that stand out across platforms, blending global perspectives with hands-on execution to create visuals that engage and inform.

Lua Diedrichs

UX Designer, Graphic Designer, Brand Designer, +7

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I’m a visual designer blending strategic branding with character design, cultivated in fast-paced agency environments and refined by work for major government institutions. I thrive on turning complex briefs into polished, user-centric visuals that stand out and resonate with people. I am an adaptive learner with a passion for clean, accessible design and a love for K-culture, with international experience in Seoul. I’m committed to delivering polished, user-centric narratives that stand out across platforms, blending global perspectives with hands-on execution to create visuals that engage and inform.…I’m a visual designer blending strategic branding with character design, cultivated in fast-paced agency environments and refined by work for major government institutions. I thrive on turning complex briefs into polished, user-centric visuals that stand out and resonate with people. I am an adaptive learner with a passion for clean, accessible design and a love for K-culture, with international experience in Seoul. I’m committed to delivering polished, user-centric narratives that stand out across platforms, blending global perspectives with hands-on execution to create visuals that engage and inform.

Available to hire

I’m a visual designer blending strategic branding with character design, cultivated in fast-paced agency environments and refined by work for major government institutions. I thrive on turning complex briefs into polished, user-centric visuals that stand out and resonate with people. I am an adaptive learner with a passion for clean, accessible design and a love for K-culture, with international experience in Seoul.

I’m committed to delivering polished, user-centric narratives that stand out across platforms, blending global perspectives with hands-on execution to create visuals that engage and inform.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Korean

Beginner

French

Beginner

Work Experience

Design Intern at Tribunal de Contas do Distrito Federal (TCDF)

February 1, 2025 - Present

Architected the visual identity and naming of the Inspiração Awards; achieved a 300% increase in user engagement through a targeted visual strategy. Produced graphics and editorial layouts, including motion graphics for international-standard institutional events.

Mid-level Designer at DMB - Advertising Agency

July 1, 2023 - October 1, 2023

Managed full-cycle creative campaigns for high-tier clients; from conceptual briefing to final multi-platform delivery.

Project Manager at Lamparina Design

January 1, 2021 - May 1, 2023

Facilitated cross-functional workflows between design teams and clients.

Design Intern at Advocacia-Geral da União (AGU)

May 1, 2022 - May 1, 2024

Managed high-volume design requests, producing illustrations and mascot assets to make complex legal communications accessible.

Web Designer (UX/UI) at Câmaras de deputados

May 1, 2024 - Present

Prototype high-fidelity interfaces in Figma using data-driven design to ensure seamless responsiveness and accessibility for public-facing platforms.