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Merchandise Designer with 17 years of experience, strong hand-drawn illustration ability, and solid production knowledge across materials, manufacturing, and retail execution. Experienced in leading end-to-end design—from concept through technical development and retail rollout—for licensed IPs and lifestyle brands across APAC. Currently managing strategic merchandise, packaging, displays, and in-store visual development at retail outlets and wildlife/hospitality environments, with a track record of building brand guideline systems, mentoring designers, and ensuring high-quality execution from brief to final deliverables.…Merchandise Designer with 17 years of experience, strong hand-drawn illustration ability, and solid production knowledge across materials, manufacturing, and retail execution. Experienced in leading end-to-end design—from concept through technical development and retail rollout—for licensed IPs and lifestyle brands across APAC. Currently managing strategic merchandise, packaging, displays, and in-store visual development at retail outlets and wildlife/hospitality environments, with a track record of building brand guideline systems, mentoring designers, and ensuring high-quality execution from brief to final deliverables.

Luan Yijia

Graphic Designer, Product Designer, Brand Designer, +4

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Merchandise Designer with 17 years of experience, strong hand-drawn illustration ability, and solid production knowledge across materials, manufacturing, and retail execution. Experienced in leading end-to-end design—from concept through technical development and retail rollout—for licensed IPs and lifestyle brands across APAC. Currently managing strategic merchandise, packaging, displays, and in-store visual development at retail outlets and wildlife/hospitality environments, with a track record of building brand guideline systems, mentoring designers, and ensuring high-quality execution from brief to final deliverables.…Merchandise Designer with 17 years of experience, strong hand-drawn illustration ability, and solid production knowledge across materials, manufacturing, and retail execution. Experienced in leading end-to-end design—from concept through technical development and retail rollout—for licensed IPs and lifestyle brands across APAC. Currently managing strategic merchandise, packaging, displays, and in-store visual development at retail outlets and wildlife/hospitality environments, with a track record of building brand guideline systems, mentoring designers, and ensuring high-quality execution from brief to final deliverables.

Available to hire

Merchandise Designer with 17 years of experience, strong hand-drawn illustration ability, and solid production knowledge across materials, manufacturing, and retail execution. Experienced in leading end-to-end design—from concept through technical development and retail rollout—for licensed IPs and lifestyle brands across APAC.

Currently managing strategic merchandise, packaging, displays, and in-store visual development at retail outlets and wildlife/hospitality environments, with a track record of building brand guideline systems, mentoring designers, and ensuring high-quality execution from brief to final deliverables.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Expert

Technical Illustration

Expert

Expert

Expert

Expert

Expert

Work Experience

Manager / Designer at YUTOPIA Singapore

May 1, 2025 - Present

Led end-to-end merchandise, packaging, and display design across Singapore, Malaysia, and other APAC distributor markets. Designed events and pop-up store visuals for licensed IPs including Sanrio, Pokémon, and Disney. Developed merchandise collections aligned with brand guidelines and retail strategies, managing full design execution from concept development to production.

Oversight (Store Operations), Designer at YUTOPIA Singapore

May 1, 2025 - Present

Oversaw full store operations at the Haji Lane outlet, including sales performance, merchandising, staff coordination, and daily operations. Drove in-store retail strategy to optimize customer experience and revenue.

Manager ,Designer at YUTOPIA Singapore

May 1, 2025 - Present

Led end-to-end merchandise, packaging, and display design across Singapore, Malaysia, and other APAC distributor markets. Owned design for licensed IPs including Sanrio, Pokémon, and Disney, developing merchandise collections aligned with brand guidelines and retail strategies. Managed full design execution from concept development to production. Also oversaw full store operations at the Haji Lane outlet, including sales performance, merchandising, staff coordination, and daily operations to optimize customer experience and revenue.

Manager, Designer at YUTOPIA Singapore

May 1, 2025 - Present

Led end-to-end merchandise, packaging, and display design across Singapore, Malaysia, and other APAC distributor markets. Designed merchandise and packaging collections aligned with brand guidelines and retail strategies for licensed IPs including Sanrio, Pokémon, and Disney. Managed full design-to-production execution from concept development through production and retail display implementation.

Senior Merchandise Designer at Mandai Wildlife Group Singapore

September 1, 2023 - May 1, 2025

Led merchandise and packaging design across 15 retail stores at Singapore Zoo, Night Safari, River Wonders, Bird Paradise, and Rainforest Wild Adventure. Owned product development timelines and end-to-end design-to-technical execution for the merchandising collection. Established and governed Mandai merchandise collaboration guidelines, logo application standards, and ancillary item design (hang tags, price tags) to ensure brand consistency across partners. Produced adaptable retail communication templates and original illustrations/layouts for in-park and online marketing. Mentored a junior designer and led multiple concurrent projects to maintain quality from brief to final output.

Product Designer at Packaging Hub PTE. (Location: Singapore)

September 1, 2023 - September 23, 2025

Designed and developed packaging, graphics, promotion and other visual design solutions for diverse products, ensuring both functionality and aesthetics. Collaborated with marketing, production and sales to translate project objectives; conducted market research and trend analysis; managed multiple projects within tight deadlines and budgets. Proficient in 2D/3D visuals and mock-ups using Adobe software.

Senior Merchandise Designer at Mandai Wildlife Group

September 1, 2023 - Present

Responsible for all aspects of design and development for merchandising collections, including collaboration guidelines, logo placement and product ancillaries (hang tags, price tags). Maintained communication templates for retail merchandise for members, staff and online. Produced in-store, newsletter, ecommerce and off-park communications assets. Collaborated with internal teams to align on timelines and feedback, mentored junior designer and drove product concept development.

Senior Product Designer at PACKAGING HUB PTE. Singapore

June 1, 2023 - September 1, 2023

Created functional and aesthetic packaging/graphic solutions for luxury hospitality brands including RWS, Shangri-La, IHG Hotels & Resorts, Singapore Marriott Tang Plaza Hotel, Ritz-Carlton Hotel, JW Marriott Hotel Singapore South Beach, and Singapore Airlines. Collaborated with marketing, sales, and production teams to deliver market-relevant, brand-consistent deliverables. Managed a complex multi-project pipeline to deliver assets on time and within budget while maintaining high quality.

Senior Graphic Designer (Brand) at Wholesome Savour Pte Ltd

May 1, 2023 - September 23, 2025

Led CI and brand identity development; planned and aligned brand and marketing initiatives across websites and offline materials. Executed zero-to-hero packaging designs, inserts, video content and photography styling; managed vendor collaborations and procurement.

Senior Graphic Designer (Brand) at Wholesome Savour Pte Ltd

January 1, 2022 - May 1, 2023

Led end-to-end brand development for plant-based FMCG/F&B brands (OsomeFood, AWE), including CI and identity systems through omni-channel marketing visuals. Designed packaging systems from concept through final art for labels, sleeves, and inserts. Directed creative photography/styling/content direction to maintain consistent brand storytelling across online and offline platforms. Managed production end-to-end including material selection, vendor collaboration, and cost-quality balance while ensuring timely delivery.

Senior Product Designer at Mamakoala Cloth Diaper

October 1, 2021 - September 23, 2025

Branding for cloth diaper ranges with focus on sustainability and baby comfort. Conceptualised and developed custom prints and patterns for major customers globally. Produced 100 sets of custom prints monthly, including original hand-painted artwork; handled production renderings, factory proofing, and ensured brand consistency across markets.

Senior Product Designer at Mamakoala Cloth Diaper Beijing

May 1, 2019 - October 1, 2021

Directed branding for an international cloth diaper range, integrating eco-friendly values with infant comfort as key market differentiators. Produced 100+ original hand-painted custom prints/pattern sets monthly for global markets across diverse themed collections. Achieved commercial impact with consistently high-performing designs, securing #1 sales rankings for three consecutive years across key product lines. Managed the full design-to-production workflow including technical renderings, factory proofing, and quality control. Analyzed market feedback and consumer behavior across five international markets to inform design evolution and product lifecycle planning.

Senior Product Designer at Mamakoala Cloth Diaper

May 1, 2019 - October 1, 2021

Directed branding for an international cloth diaper range, integrating eco-friendly values with infant comfort. Developed custom prints and patterns for global markets, producing 100+ original hand-painted design sets monthly across thematic collections. Delivered consistently high-performing designs that achieved #1 sales rankings for three consecutive years in key product lines. Owned design-to-production workflow including technical renderings, factory proofing, and quality control. Used market and consumer feedback across five international markets to inform design evolution and product lifecycle planning.

Design Manager at Hao De Catering Company

March 1, 2019 - September 23, 2025

In-charge of all offline design works for the chain, including menus, hanging art, posters and promotional coupons. Conceptualised and designed product packaging and brand identity; directed video content and managed online/offline campaigns to drive awareness and leads.

Design Manager at Hao De Catering Company Beijing

March 1, 2017 - March 1, 2019

Directed all offline design for a restaurant chain including menus, wall art, posters, and promotional coupons while ensuring brand consistency. Conceptualized and executed a complete brand identity system spanning packaging and staff attire. Art-directed and produced all video content from concept to final delivery to strengthen brand storytelling. Planned and managed integrated online and offline campaigns to drive repeat business and attract new patrons.

Design Manager at Hao De Catering Company

March 1, 2017 - March 1, 2019

Directed offline design for a restaurant chain including menus, wall art, posters, and promotional coupons while maintaining brand consistency. Developed and executed a full brand identity system spanning product packaging and staff attire. Art-directed and produced all video content from concept to final delivery. Planned and managed integrated online and offline marketing activities to drive repeat business and attract new patrons through omnichannel engagement.

Visual Merchandising at Adidas

March 1, 2017 - September 23, 2025

Supported visual merchandising for 500 stores nationwide, including window and mannequin displays, panel walls and in-store visuals. Ensured alignment with HQ standards, optimized display to maximize audience attention, and developed visual standards for staff training.

Visual Merchandising (Team Role) at Adidas Beijing HQ

December 1, 2009 - March 31, 2017

Contributed to rolling out visual merchandising content across 300+ stores in Beijing, Tianjin, and Shanxi to maintain brand consistency at scale. Developed flagship/HQ visual displays including window installations, mannequin styling, and wall panels to improve customer engagement. Optimized product visibility through strategic placement using lighting, spatial planning, and ambience. Created unified visual merchandising guidelines and display techniques and developed training curriculum for new and existing staff across the retail network.

Visual Merchandising at Adidas Beijing HQ

December 1, 2009 - March 1, 2017

Contributed to national visual merchandising rollouts across 300+ stores in Beijing, Tianjin, and Shanxi with consistent brand standards. Created HQ and flagship store visual displays including window installations, mannequin styling, and wall panels to improve customer engagement. Optimized product visibility and storytelling through strategic placement, lighting, spatial planning, and ambiance. Developed unified visual merchandising guidelines and display techniques as training curriculum for new and existing store staff.