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Currently pursuing a Bachelor's degree in Business Administration and Management at the National University of Sciences and Technology (NUST), this professional combines academic insights with hands-on marketing expertise. Recent freelance work as a Social Media Designer involved crafting a comprehensive 2025 content calendar with approximately 250 planned posts, showcasing strong graphic design skills and a deep understanding of digital media strategies. Previous marketing internships at Gatbro International and Paklaunch demonstrated a knack for executing campaigns and implementing community-building initiatives, driving measurable audience engagement and product trials. Passionate about fostering collaboration and delivering creative solutions, they bring a blend of strategic thinking and technical design skills to support organizational growth and engagement in dynamic markets.…Currently pursuing a Bachelor's degree in Business Administration and Management at the National University of Sciences and Technology (NUST), this professional combines academic insights with hands-on marketing expertise. Recent freelance work as a Social Media Designer involved crafting a comprehensive 2025 content calendar with approximately 250 planned posts, showcasing strong graphic design skills and a deep understanding of digital media strategies. Previous marketing internships at Gatbro International and Paklaunch demonstrated a knack for executing campaigns and implementing community-building initiatives, driving measurable audience engagement and product trials. Passionate about fostering collaboration and delivering creative solutions, they bring a blend of strategic thinking and technical design skills to support organizational growth and engagement in dynamic markets.

Muhammad Lubib Asim

Content Creator, Graphic Designer, Brand Designer, +5

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Currently pursuing a Bachelor's degree in Business Administration and Management at the National University of Sciences and Technology (NUST), this professional combines academic insights with hands-on marketing expertise. Recent freelance work as a Social Media Designer involved crafting a comprehensive 2025 content calendar with approximately 250 planned posts, showcasing strong graphic design skills and a deep understanding of digital media strategies. Previous marketing internships at Gatbro International and Paklaunch demonstrated a knack for executing campaigns and implementing community-building initiatives, driving measurable audience engagement and product trials. Passionate about fostering collaboration and delivering creative solutions, they bring a blend of strategic thinking and technical design skills to support organizational growth and engagement in dynamic markets.…Currently pursuing a Bachelor's degree in Business Administration and Management at the National University of Sciences and Technology (NUST), this professional combines academic insights with hands-on marketing expertise. Recent freelance work as a Social Media Designer involved crafting a comprehensive 2025 content calendar with approximately 250 planned posts, showcasing strong graphic design skills and a deep understanding of digital media strategies. Previous marketing internships at Gatbro International and Paklaunch demonstrated a knack for executing campaigns and implementing community-building initiatives, driving measurable audience engagement and product trials. Passionate about fostering collaboration and delivering creative solutions, they bring a blend of strategic thinking and technical design skills to support organizational growth and engagement in dynamic markets.

Available to hire

Currently pursuing a Bachelor’s degree in Business Administration and Management at the National University of Sciences and Technology (NUST), this professional combines academic insights with hands-on marketing expertise. Recent freelance work as a Social Media Designer involved crafting a comprehensive 2025 content calendar with approximately 250 planned posts, showcasing strong graphic design skills and a deep understanding of digital media strategies.

Previous marketing internships at Gatbro International and Paklaunch demonstrated a knack for executing campaigns and implementing community-building initiatives, driving measurable audience engagement and product trials. Passionate about fostering collaboration and delivering creative solutions, they bring a blend of strategic thinking and technical design skills to support organizational growth and engagement in dynamic markets.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Social Media Manager at Skylift Marketing NS TP, NUST

January 1, 2025 - May 1, 2025

Developed and executed a data-driven social media strategy for a Canadian client using Metricool and Meta Business Suite, scripting 25+ posts and driving significant audience growth and engagement. Managed end-to-end content creation and community management for a US client, leveraging ClickUp for workflow optimization and producing a viral post that surpassed 200,000 views. Collaborated with cross-functional teams to align content calendars, analyze campaign performance, and implement optimizations across both accounts, resulting in sustained engagement improvements.

Intern at Gatbro Intl. Limited

June 1, 2024 - August 1, 2024

Execution of successful Back-to-School campaign for launch of Reckitt's Charcoal Soap in Zambian Markets, securing placements in 30+ retail outlets and driving a 25% increase in product trials including Shoprite, Pick 'n Pay and Choppies. Conducted retail stores visits across Gatbro’s distribution network analyzing product shelf placements and trade dynamics by identifying optimization opportunities in a market split of 45% retail and 55% wholesale. Assisted in Q1 2025 budget planning by analyzing product pricing trends across 50+ SKUs in major retail chains, identifying a 1015% pricing variance across outlets, and optimizing cost allocations to enhance market competitiveness.

Intern at PakLaunch

July 1, 2023 - October 1, 2023

Designed and published over 50 pieces of visual content, contributing to a 30% increase in overall social media engagement across Instagram and LinkedIn. Achieved a 25% increase in reach and a 20% growth in follower base by tracking and analyzing platform metrics to identify key audience trends during the internship tenure. Implemented targeted community-building initiatives that enhanced online connectivity, resulting in a 35% increase in audience interactions and stronger digital brand presence for Pak Launch.

External Relations Executive at NUST Summer School

April 1, 2023 - October 1, 2023

Conducted visits to schools across Rawalpindi, Islamabad, Multan, and Lahore, engaging with students and educators to promote the NUST Summer School program. Surpassed the early bird registration goal by achieving 300 sign-ups against a target of 200, representing a 50% overachievement. Leveraged persuasive communication and strategic on-ground execution to build strong relationships with school authorities.

Graphics Executive at NUST Robotics Club

December 1, 2023 - September 1, 2024

Designed and implemented the social media theme for the 2024 tenure, increasing post engagement by 75%. Collaborated effectively within a team and was offered a director position due to exceptional performance and leadership potential.