My name is Luca Bedetti. In 2023, I earned a Bachelor’s degree in Graphic Design and Communication from ISGMD Lecco. After graduation, I immediately began working for one of Italy’s leading e-commerce platforms in the cycling and e-bike sector as a graphic designer and marketing manager. I handle all visual coordination for the e-commerce platform, including the creation, uploading, and management of visual content with full autonomy on the website and across social and other communication channels. I manage relationships with sales teams for the implementation of third-party services on the platform and coordinate via calls and meetings with the marketing managers of the brands we resell, handling all cross-marketing operations from start to finish. I create and oversee daily communications to a user database of approximately 150,000 newsletter contacts across Italy and Europe. I also manage the marketing budget across various channels (Meta Business, Google Ads, Criteo, and other platforms) and monitor KPIs to strategically organize communications in line with revenue targets and the allocated budget. I am proficient in all major email marketing services (Mailup, Mailchimp, etc.) and advertising management platforms such as Google Ads/Workspace and the Meta suite. As a “trained” graphic designer with a bachelor’s degree, I offer a combination of skills that I believe is quite unique and valuable compared to other marketing managers, combining strategic management with in-depth knowledge of the Adobe suite and the creation of high-quality visual content. I am known for being very curious and team-oriented, and I speak English fluently, including in technical contexts. In my free time, I am a triathlete and very active in sports, with a love for the outdoors. Thank you for your consideration. Luca.
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