I am a Senior Graphic Designer with over 10 years of experience in strategic design and brand communication, now evolving into Art Direction. My career includes leading the graphic design department at Simón Bolívar University, developing campaigns for international clients at JUMP PR, and expanding into brand strategy and creative direction for agencies and institutions in Barcelona. I am guided by four pillars: creativity, strategic coherence, innovation, and collaborative leadership. These values shape my approach to building meaningful and innovative brand experiences.

Laura Carruyo Rincon

I am a Senior Graphic Designer with over 10 years of experience in strategic design and brand communication, now evolving into Art Direction. My career includes leading the graphic design department at Simón Bolívar University, developing campaigns for international clients at JUMP PR, and expanding into brand strategy and creative direction for agencies and institutions in Barcelona. I am guided by four pillars: creativity, strategic coherence, innovation, and collaborative leadership. These values shape my approach to building meaningful and innovative brand experiences.

Available to hire

I am a Senior Graphic Designer with over 10 years of experience in strategic design and brand communication, now evolving into Art Direction.

My career includes leading the graphic design department at Simón Bolívar University, developing campaigns for international clients at JUMP PR, and expanding into brand strategy and creative direction for agencies and institutions in Barcelona. I am guided by four pillars: creativity, strategic coherence, innovation, and collaborative leadership. These values shape my approach to building meaningful and innovative brand experiences.

See more

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Graphic Designer at VOKODE
July 31, 2025 - July 29, 2025
Graphic Designer at Blanquerna Ramon Llull
July 31, 2025 - July 29, 2025
Senior Graphic Designer and Creative at JUMP Agency Pr/ Marketing
August 31, 2024 - July 29, 2025
Creative direction for advertising and events. Design of printed and digital materials for events and digital catalogs. Managed digital campaigns for social media and developed brand positioning strategies. Created content and pieces for social media. Conducted brand analysis and consultancy. Designed brand books.
Senior Graphic Designer at Communications Department, Simón Bolívar University
August 31, 2024 - July 29, 2025
Coordinated the Graphic Design area. Ensured compliance with brand manual and proper logo usage. Designed external and internal brand positioning campaigns and conceptualized annual academic promotion campaigns. Designed internal communication campaigns and graphic materials for internal university events and academic programs. Created commemorative special pieces. Provided art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 30, 2013 - July 29, 2025
Designed digital pieces for social media and developed brand book designs.
Graphic Designer at VOKODE
July 31, 2025 - August 12, 2025
Graphic Designer at Blanquerna Ramon Llull
July 31, 2025 - August 12, 2025
Senior Graphic Designer and Creative at JUMP Agency PR/Marketing
August 31, 2024 - August 12, 2025
Led creative direction for advertising and events, designed printed and digital materials including digital catalogs, managed digital campaigns for social media, developed brand positioning strategies, generated content and pieces for social media, provided brand analysis and consultancy, and designed brand books.
Senior Graphic Designer, Communications Department at Simón Bolívar University
August 31, 2024 - August 12, 2025
Coordinated the Graphic Design area, ensured compliance with brand manual and correct logo usage, designed external and internal brand positioning campaigns, conceptualized and designed annual academic promotion campaigns, designed internal communication campaigns and graphic materials for university events, created commemorative special pieces, and provided art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 30, 2013 - August 12, 2025
Designed digital pieces for social media and brand book designs.
Graphic Designer - Intern at 141 Strategia Agency
December 31, 2011 - August 12, 2025
Graphic Designer at VOKODE
July 31, 2025 - August 23, 2025
Contributed to graphic design projects in Barcelona, Spain from February to July 2025. Focus was on delivering creative graphic solutions within a professional agency environment.
Graphic Designer at Blanquerna Ramon Llull
July 31, 2025 - August 23, 2025
Worked on multiple graphic design projects and campaigns for local and international brands while pursuing Master's studies. Role covered design creation and brand strategy from October 2024 to July 2025.
Senior Graphic Designer and Creative at JUMP Agency PR/Marketing
August 31, 2024 - August 23, 2025
Led creative direction for advertising and events, designed printed and digital materials, developed digital catalogs, managed social media campaigns, and contributed to brand positioning strategies. Oversaw content generation and brand consultancy for international clients from June 2019 to August 2024 in Barranquilla, Colombia.
Senior Graphic Designer Communications Department at Simón Bolívar University
August 31, 2024 - August 23, 2025
Coordinated the graphic design area ensuring brand manual compliance and proper logo usage. Designed internal and external brand positioning campaigns, academic promotion campaigns, internal communications, event promotions, commemorative pieces, and art-directed the IRAKA magazine between August 2016 and August 2024.
Graphic Designer at Artilleria Creative Studio
September 30, 2013 - August 23, 2025
Designed digital pieces for social media and brand book designs during tenure from June 2012 to September 2013 in Maracaibo, Venezuela.
Graphic Designer - Intern at 141 Strategia Agency
December 31, 2011 - August 23, 2025
Completed internship contributing to agency graphic design projects from June 2011 to December 2011 in Maracaibo, Venezuela.
Art Director - Intern at VOKODE
July 1, 2025 - September 25, 2025
Strategy development for social media; design of visual materials for social media and web.
Graphic Designer at Blanquerna Ramon Llull
July 1, 2025 - September 25, 2025
Design of academic and institutional communication materials; support in creative and visual strategy for events and projects; development of graphic assets for internal and external campaigns; practical training in visual communication within an academic context.
Senior Graphic Designer and Creative at JUMP Agency PR/Marketing
August 1, 2024 - September 25, 2025
Creative direction for advertising and events; design of printed and digital materials for events; design of digital catalogs; digital campaigns for social media; development of brand positioning strategies; content creation for social media; brand analysis and consultancy; brand book design.
Senior Graphic Designer (Communications Department) at Simón Bolívar University
August 1, 2024 - September 25, 2025
Coordinate the Graphic Design area; ensure compliance with brand manual and proper logo usage; design external and internal brand positioning campaigns; conceptualize and design annual academic promotion campaigns; design internal communication campaigns; design graphic materials to promote internal events; design commemorative pieces; art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 1, 2013 - September 25, 2025
Design of digital pieces for social media; creation of brand books.
Graphic Designer - Intern at 141 Strategia Agency
December 1, 2011 - September 25, 2025
Support in the design of advertising materials; design of visual assets for client campaigns.
Art Director - Intern at VOKODE
July 1, 2025 - September 25, 2025
Strategy development for social media; Design of visual materials for social media and web.
Graphic Designer at Blanquerna Ramon Llull
July 1, 2025 - September 25, 2025
Design of academic and institutional communication materials; Support in creative and visual strategy for events and projects; Development of graphic assets for internal and external campaigns; Practical training in visual communication within an academic context.
Senior Graphic Designer and Creative at JUMP Agency PR/Marketing
August 1, 2024 - September 25, 2025
Creative direction for advertising and events; Design of printed and digital materials for events; Design of digital catalogs; Digital campaigns for social media; Development of brand positioning strategies; Content creation for social media; Brand analysis and consultancy; Brand book design.
Senior Graphic Designer at Simón Bolívar University - Communications Department
August 1, 2024 - September 25, 2025
Coordinate the Graphic Design area; Ensure compliance with brand manual and proper logo usage; Design external and internal brand positioning campaigns; Conceptualize and design annual academic promotion campaigns; Design internal communication campaigns; Design graphic materials to promote internal events; Design commemorative pieces; Art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 1, 2013 - September 25, 2025
Design of digital pieces for social media; Creation of brand books.
Graphic Designer - Intern at 141 Strategia Agency
December 1, 2011 - September 25, 2025
Support in the design of advertising materials; Design of visual assets for client campaigns.
Art Director Intern at VOKODE
July 1, 2025 - October 6, 2025
Strategy development for social media. Design of visual materials for social media and web.
Graphic Designer at Blanquerna Ramon Llull
July 1, 2025 - October 6, 2025
Design of academic and institutional communication materials. Support in creative and visual strategy for events and projects. Development of graphic assets for internal and external campaigns. Practical training in visual communication within an academic context.
Senior Graphic Designer and Creative at JUMP Agency PR/Marketing
August 1, 2024 - October 6, 2025
Creative direction for advertising and events. Design of printed and digital materials for events. Design of digital catalogs. Digital campaigns for social media. Development of brand positioning strategies. Content creation for social media. Brand analysis and consultancy. Brand book design.
Senior Graphic Designer - Communications Department at Simón Bolívar University
August 1, 2024 - October 6, 2025
Coordinate the Graphic Design area. Ensure compliance with brand manual and proper logo usage. Design external and internal brand positioning campaigns. Conceptualize and design annual academic promotion campaigns. Design internal communication campaigns. Design graphic materials to promote internal events. Design commemorative pieces. Art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 1, 2013 - October 6, 2025
Design of digital pieces for social media. Creation of brand books.
Graphic Designer - Intern at 141 Strategia Agency
December 1, 2011 - October 6, 2025
Support in the design of advertising materials. Design of visual assets for client campaigns.
Art Director - Intern at VOKODE
July 1, 2025 - October 6, 2025
Strategy development for social media; Design of visual materials for social media and web.
Graphic Designer at Blanquerna Ramon Llull
July 1, 2025 - October 6, 2025
Design of academic and institutional communication materials. Support in creative and visual strategy for events and projects. Development of graphic assets for internal and external campaigns. Practical training in visual communication within an academic context.
Senior Graphic Designer at Simón Bolívar University
August 31, 2024 - October 6, 2025
Coordinate the Graphic Design area; Ensure compliance with brand manual and proper logo usage; Design external and internal brand positioning campaigns; Conceptualize and design annual academic promotion campaigns; Design internal communication campaigns; Design graphic materials to promote internal events; Design commemorative pieces; Art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 30, 2013 - October 6, 2025
Design of digital pieces for social media; Creation of brand books.
Graphic Designer - Intern at 141 Strategia Agency
December 31, 2011 - October 6, 2025
Support in the design of advertising materials; Design of visual assets for client campaigns.

Education

Master in Art Direction at Blanquerna Ramon Llull
October 1, 2024 - September 30, 2025
Bachelor’s degree in Graphic Design at University of Zulia
January 1, 2007 - December 31, 2011
Primary and Secondary School Diploma at San Francisco de Asís School
January 1, 1995 - December 31, 2006
Master in Art Direction at Blanquerna Ramon Llull
October 1, 2024 - September 30, 2025
Bachelor’s degree in graphic design at University of Zulia
January 1, 2007 - January 1, 2011
Primary and Secondary School at San Francisco de Asís School
January 1, 1995 - January 1, 2006
Master in Art Direction at Blanquerna Ramon Llull University
October 1, 2024 - September 30, 2025
Bachelor’s degree in Graphic Design at University of Zulia
January 1, 2007 - January 1, 2011
Diploma in Branding: Brand Construction, Management, and Positioning at Universidad del Norte - Extension Directorate
March 1, 2024 - May 31, 2024
English for Academic Purposes (Advanced Level: 107 and 108) at ELS Language Center
January 1, 2014 - March 31, 2014
General English Program (Intermediate) at ELS Language Center
October 1, 2013 - December 31, 2013
Introduction to Digital Photography at Frangieh Photography
March 1, 2013 - March 31, 2013
Management and Organization of Special Events at Rafael Belloso Chacín University - Extension Directorate
February 1, 2007 - March 31, 2007
Diploma in Branding: Brand Construction, Management, and Positioning at Universidad del Norte - Extension Directorate
March 1, 2024 - May 1, 2024
English for Academic Purposes - Advanced Level (107-108) at ELS Language Center
January 1, 2014 - March 1, 2014
General English Program - Intermediate at ELS Language Center
October 1, 2013 - December 1, 2013
Introduction to Digital Photography at Frangieh Photography
March 1, 2013 - September 23, 2025
Management and Organization of Special Events at Rafael Belloso Chacín University - Extension Directorate
February 1, 2007 - March 1, 2007
Master in Art Direction at Blanquerna Ramon Llull, Barcelona, Spain
October 1, 2024 - September 1, 2025
Bachelor’s Degree in Graphic Design at University of Zulia
January 1, 2007 - January 1, 2011
Master in Art Direction at Blanquerna Ramon Llull
October 1, 2024 - September 30, 2025
Bachelor’s Degree in Graphic Design at University of Zulia
January 1, 2007 - January 1, 2011
Master in Art Direction at Blanquerna Ramon Llull
October 1, 2024 - September 1, 2025
Bachelor’s Degree in Graphic Design at University of Zulia
January 1, 2007 - January 1, 2011
Master in Art Direction at Blanquerna Ramon Llull
October 1, 2024 - September 30, 2025
Bachelor’s Degree in Graphic Design at University of Zulia
January 1, 2007 - January 1, 2011

Qualifications

Diploma in Branding: Brand Construction, Management, and Positioning
March 1, 2024 - May 31, 2024
English for Academic Purposes, Advanced Level
January 1, 2014 - March 31, 2014
General English Program, Intermediate Level
October 1, 2013 - December 31, 2013
Introduction to Digital Photography
March 1, 2013 - March 31, 2013
Management and Organization of Special Events
February 1, 2007 - March 31, 2007
Diploma in Branding: Brand Construction, Management, and Positioning
March 1, 2024 - May 31, 2024
English for Academic Purposes, ELS Language Center Advanced Level
January 1, 2014 - March 31, 2014
General English Program, ELS Language Center Intermediate Level
October 1, 2013 - December 31, 2013
Introduction to Digital Photography
March 1, 2013 - March 31, 2013
Management and Organization of Special Events
February 1, 2007 - March 31, 2007
Diploma in Branding: Brand Construction, Management, and Positioning
March 1, 2024 - May 31, 2024
English for Academic Purposes, Advanced Level
January 1, 2014 - March 31, 2014
General English Program, Intermediate Level
October 1, 2013 - December 31, 2013
Introduction to Digital Photography
March 1, 2013 - March 31, 2013
Management and Organization of Special Events
February 1, 2007 - March 31, 2007
Diploma in Branding: Brand Construction, Management, and Positioning
March 1, 2024 - May 31, 2024
English for Academic Purposes (Advanced Level: 107 and 108)
January 1, 2014 - March 31, 2014
General English Program (Intermediate)
October 1, 2013 - December 31, 2013
Introduction to Digital Photography
March 1, 2013 - March 31, 2013
Management and Organization of Special Events
February 1, 2007 - March 31, 2007
Diploma in Branding: Brand Construction, Management, and Positioning
March 1, 2024 - May 1, 2024
English for Academic Purposes - Advanced Level (107-108)
January 1, 2014 - March 1, 2014
General English Program - Intermediate
October 1, 2013 - December 1, 2013
Introduction to Digital Photography
March 1, 2013 - September 23, 2025
Management and Organization of Special Events
February 1, 2007 - March 1, 2007
Diploma in Branding: Brand Construction, Management, and Positioning
March 1, 2024 - May 1, 2024
English for Academic Purposes, ELS Language Center. Advanced Level: 107 and 108.
January 1, 2014 - March 1, 2014
General English Program, ELS Language Center. Intermediate level.
October 1, 2013 - December 1, 2013
Introduction to Digital Photography. Frangieh Photography.
March 1, 2013 - March 1, 2013
Management and Organization of Special Events.
February 1, 2007 - March 1, 2007
Ilustremos Verde – University of Zulia, Faculty of Architecture and Design, School of Graphic Design
April 1, 2009 - April 1, 2009
Theoretical-Practical Course: Biology and Conservation of Sea Turtles in Feeding Areas.
October 1, 2007 - October 1, 2007
3rd Open Lecture on Public Relations – Rafael Belloso Chacín University - School of Social Communication
July 1, 2006 - July 1, 2006
4th Open Lecture on Public Relations – Rafael Belloso Chacín University - School of Social Communication
November 1, 2006 - November 1, 2006
Diploma: Brand Construction, Management, and Positioning
March 1, 2024 - May 1, 2024
English for Academic Purposes
October 1, 2013 - March 1, 2014
Introduction to digital photography
March 1, 2013 - March 1, 2013
Management and organization of Events
February 1, 2007 - March 1, 2007
Brand Construction, Management, and Positioning Diploma
March 1, 2024 - May 31, 2024
English for Academic Purposes (ELS Language Center) - Advanced (107 and 108)
October 1, 2013 - March 1, 2014
Introduction to Digital Photography
March 1, 2013 - September 25, 2025
Management and Organization of Events
February 1, 2007 - March 31, 2007
Diploma: Brand Construction, Management, and Positioning
March 1, 2024 - May 31, 2024
English for Academic Purposes, ELS Language Center
October 1, 2013 - March 1, 2014
Introduction to digital photography
March 1, 2013 - March 16, 2013
Management and organization of Events
February 1, 2007 - March 1, 2007
Diploma: Brand Construction, Management, and Positioning
March 1, 2024 - May 31, 2024
English for Academic Purposes, Advanced Level
October 1, 2013 - March 31, 2014
Introduction to digital photography
March 1, 2013 - March 31, 2013
Management and organization of Events
February 1, 2007 - March 31, 2007

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization, Consumer Goods, Other, Software & Internet