Available to hire
I’m Laura Carruyo Rincon, a Senior Graphic Designer and Art Director with 13+ years of experience shaping strategic, visually distinctive brand systems across digital, print, and experiential environments. I build brands that connect with audiences and drive results through clear visual storytelling and cohesive design language.
I’m passionate about leading creative teams, defining visual standards, and translating brand strategy into cohesive campaigns that align with business objectives and deliver measurable impact.
Experience Level
Expert
Expert
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Expert
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Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Graphic Designer at VOKODE
July 31, 2025 - July 29, 2025Graphic Designer at Blanquerna Ramon Llull
July 31, 2025 - July 29, 2025Senior Graphic Designer and Creative at JUMP Agency Pr/ Marketing
August 31, 2024 - July 29, 2025Creative direction for advertising and events. Design of printed and digital materials for events and digital catalogs. Managed digital campaigns for social media and developed brand positioning strategies. Created content and pieces for social media. Conducted brand analysis and consultancy. Designed brand books.
Senior Graphic Designer at Communications Department, Simón Bolívar University
August 31, 2024 - July 29, 2025Coordinated the Graphic Design area. Ensured compliance with brand manual and proper logo usage. Designed external and internal brand positioning campaigns and conceptualized annual academic promotion campaigns. Designed internal communication campaigns and graphic materials for internal university events and academic programs. Created commemorative special pieces. Provided art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 30, 2013 - July 29, 2025Designed digital pieces for social media and developed brand book designs.
Senior Graphic Designer and Creative at JUMP Agency PR/Marketing
August 1, 2024 - September 25, 2025Creative direction for advertising and events; design of printed and digital materials for events; design of digital catalogs; digital campaigns for social media; development of brand positioning strategies; content creation for social media; brand analysis and consultancy; brand book design.
Senior Graphic Designer (Communications Department) at Simón Bolívar University
August 1, 2024 - September 25, 2025Coordinate the Graphic Design area; ensure compliance with brand manual and proper logo usage; design external and internal brand positioning campaigns; conceptualize and design annual academic promotion campaigns; design internal communication campaigns; design graphic materials to promote internal events; design commemorative pieces; art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 1, 2013 - September 25, 2025Design of digital pieces for social media; creation of brand books.
Graphic Designer - Intern at 141 Strategia Agency
December 1, 2011 - September 25, 2025Support in the design of advertising materials; design of visual assets for client campaigns.
Art Director - Intern at VOKODE
July 1, 2025 - September 25, 2025Strategy development for social media; Design of visual materials for social media and web.
Graphic Designer at Blanquerna Ramon Llull
July 1, 2025 - September 25, 2025Design of academic and institutional communication materials; Support in creative and visual strategy for events and projects; Development of graphic assets for internal and external campaigns; Practical training in visual communication within an academic context.
Senior Graphic Designer and Creative at JUMP Agency PR/Marketing
August 1, 2024 - September 25, 2025Creative direction for advertising and events; Design of printed and digital materials for events; Design of digital catalogs; Digital campaigns for social media; Development of brand positioning strategies; Content creation for social media; Brand analysis and consultancy; Brand book design.
Senior Graphic Designer at Simón Bolívar University - Communications Department
August 1, 2024 - September 25, 2025Coordinate the Graphic Design area; Ensure compliance with brand manual and proper logo usage; Design external and internal brand positioning campaigns; Conceptualize and design annual academic promotion campaigns; Design internal communication campaigns; Design graphic materials to promote internal events; Design commemorative pieces; Art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 1, 2013 - September 25, 2025Design of digital pieces for social media; Creation of brand books.
Graphic Designer - Intern at 141 Strategia Agency
December 1, 2011 - September 25, 2025Support in the design of advertising materials; Design of visual assets for client campaigns.
Art Director Intern at VOKODE
July 1, 2025 - October 6, 2025Strategy development for social media. Design of visual materials for social media and web.
Graphic Designer at Blanquerna Ramon Llull
July 1, 2025 - October 6, 2025Design of academic and institutional communication materials. Support in creative and visual strategy for events and projects. Development of graphic assets for internal and external campaigns. Practical training in visual communication within an academic context.
Senior Graphic Designer and Creative at JUMP Agency PR/Marketing
August 1, 2024 - October 6, 2025Creative direction for advertising and events. Design of printed and digital materials for events. Design of digital catalogs. Digital campaigns for social media. Development of brand positioning strategies. Content creation for social media. Brand analysis and consultancy. Brand book design.
Senior Graphic Designer - Communications Department at Simón Bolívar University
August 1, 2024 - October 6, 2025Coordinate the Graphic Design area. Ensure compliance with brand manual and proper logo usage. Design external and internal brand positioning campaigns. Conceptualize and design annual academic promotion campaigns. Design internal communication campaigns. Design graphic materials to promote internal events. Design commemorative pieces. Art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 1, 2013 - October 6, 2025Design of digital pieces for social media. Creation of brand books.
Graphic Designer - Intern at 141 Strategia Agency
December 1, 2011 - October 6, 2025Support in the design of advertising materials. Design of visual assets for client campaigns.
Art Director - Intern at VOKODE
July 1, 2025 - October 6, 2025Strategy development for social media; Design of visual materials for social media and web.
Graphic Designer at Blanquerna Ramon Llull
July 1, 2025 - October 6, 2025Design of academic and institutional communication materials. Support in creative and visual strategy for events and projects. Development of graphic assets for internal and external campaigns. Practical training in visual communication within an academic context.
Senior Graphic Designer at Simón Bolívar University
August 31, 2024 - October 6, 2025Coordinate the Graphic Design area; Ensure compliance with brand manual and proper logo usage; Design external and internal brand positioning campaigns; Conceptualize and design annual academic promotion campaigns; Design internal communication campaigns; Design graphic materials to promote internal events; Design commemorative pieces; Art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 30, 2013 - October 6, 2025Design of digital pieces for social media; Creation of brand books.
Graphic Designer - Intern at 141 Strategia Agency
December 31, 2011 - October 6, 2025Support in the design of advertising materials; Design of visual assets for client campaigns.
Senior Graphic Designer, Communications Department at Simón Bolívar University
August 31, 2024 - August 12, 2025Coordinated the Graphic Design area, ensured compliance with brand manual and correct logo usage, designed external and internal brand positioning campaigns, conceptualized and designed annual academic promotion campaigns, designed internal communication campaigns and graphic materials for university events, created commemorative special pieces, and provided art direction for IRAKA magazine.
Graphic Designer at VOKODE
July 31, 2025 - August 23, 2025Contributed to graphic design projects in Barcelona, Spain from February to July 2025. Focus was on delivering creative graphic solutions within a professional agency environment.
Senior Graphic Designer and Creative at JUMP Agency PR/Marketing
August 31, 2024 - PresentLed creative direction for advertising and events, designed printed and digital materials, developed digital catalogs, managed social media campaigns, and contributed to brand positioning strategies. Oversaw content generation and brand consultancy for international clients from June 2019 to August 2024 in Barranquilla, Colombia.
Graphic Designer at Blanquerna Ramon Llull
October 1, 2024 - July 1, 2025Design of academic and institutional communication materials; support in creative and visual strategy for events and projects; development of graphic assets for internal and external campaigns; practical training in visual communication within an academic context.
Senior Graphic Designer and Creative at JUMP PR/Marketing
June 1, 2019 - August 1, 2024Creative direction for advertising campaigns and events; development of digital marketing campaigns for social media, email marketing and digital catalogs; strategic planning for brand positioning across digital platforms; KPI-driven recommendations for improving brand visibility and performance; brand analysis and consultancy integrating insights from digital performance; brand book design and implementation across digital ecosystems.
Senior Graphic Designer at Simón Bolívar University – Communications Department
August 1, 2016 - August 1, 2024Coordinate the Graphic Design area and supervise visual production for digital and offline channels; conceptualize, design, and execute brand positioning and annual academic promotion campaigns through integrated 360° strategies across digital and offline channels; art direction for IRAKA magazine and development of associated digital content; support in digital strategy for institutional communication: content planning, message optimization, and alignment across platforms; monitoring of communication KPIs (engagement, reach, click-through, participation metrics) to optimize message clarity and performance.
Graphic Designer at Artilleria Creative Studio
June 1, 2012 - September 1, 2013Design of digital pieces for social media; creation of brand books.
Graphic Designer Intern at 141 Strategia Agency
June 1, 2011 - December 1, 2011Support in the design of advertising materials; design of visual assets for client campaigns.
Art Director at VOKODE (Master Collaboration)
February 1, 2025 - July 31, 2025Contributed to the development of creative strategies for digital campaigns across social media, web, and CRM. Art directed and designed visual systems aligned with performance goals, optimizing engagement and conversion metrics. Collaborated with strategy and account teams to translate KPIs into effective visual solutions.
Graphic Designer at Blanquerna Ramon Llull University
October 1, 2024 - July 31, 2025Designed institutional communication materials for digital and print platforms. Supported visual strategy for academic programs and recruitment campaigns. Ensured brand consistency across internal and external communication touchpoints.
Senior Graphic Designer & Creative at JUMP Agency (Freelance)
June 1, 2019 - August 31, 2024Led creative development for brand launches, advertising campaigns, and experiential activations. Designed and implemented comprehensive visual identity systems for local and international clients. Developed performance-driven digital campaigns aligned with marketing objectives. Created brand guidelines and scalable visual frameworks ensuring long-term brand consistency.
Head of Graphic Design at Simón Bolívar University
August 1, 2016 - August 31, 2024Directed the Graphic Design Department, leading a multidisciplinary team and overseeing all institutional visual communication. Defined art direction and visual standards across digital, print, and experiential platforms. Conceptualized and executed 360° campaigns for academic positioning and student recruitment. Art directed IRAKA Magazine (editorial and digital), strengthening brand perception and audience engagement. Implemented KPI-informed communication strategies to improve brand coherence and campaign effectiveness.
Graphic Designer at Artillería Creative Studio
June 1, 2012 - September 1, 2013Created digital assets for social media and client communications. Developed brand books and visual identity systems.
Education
Master in Art Direction at Blanquerna Ramon Llull
October 1, 2024 - September 30, 2025Bachelor’s degree in Graphic Design at University of Zulia
January 1, 2007 - December 31, 2011Primary and Secondary School Diploma at San Francisco de Asís School
January 1, 1995 - December 31, 2006Master in Art Direction at Blanquerna Ramon Llull, Barcelona, España
October 1, 2024 - September 1, 2025Bachelor’s Degree in Graphic Design at University of Zulia
January 1, 2007 - January 1, 2011Master in Art Direction at Blanquerna Ramon Llull, Barcelona, Spain
October 1, 2024 - September 30, 2025Bachelor’s Degree in Graphic Design at University of Zulia, Maracaibo, Venezuela
June 1, 2007 - December 1, 2011Qualifications
Diploma in Branding: Brand Construction, Management, and Positioning
March 1, 2024 - May 31, 2024English for Academic Purposes, Advanced Level
January 1, 2014 - March 31, 2014General English Program, Intermediate Level
October 1, 2013 - December 31, 2013Introduction to Digital Photography
March 1, 2013 - March 31, 2013Management and Organization of Special Events
February 1, 2007 - March 31, 2007Management and Organization of Special Events
February 1, 2007 - March 31, 2007Diploma: Brand Construction, Management, and Positioning.
March 1, 2024 - May 1, 2024English for Academic Purposes, Advanced Level (ELS Language Center).
October 1, 2013 - March 1, 2014Introduction to Digital Photography
March 1, 2013 - March 1, 2013Event Management and Organization
February 1, 2007 - March 1, 2007Brand Construction, Management, and Positioning
March 1, 2024 - May 31, 2024English for Academic Purposes. Advanced Level.
October 1, 2013 - March 31, 2014Management and organization of Events
February 1, 2007 - March 31, 2007Industry Experience
Media & Entertainment, Education, Professional Services, Non-Profit Organization, Consumer Goods, Other, Software & Internet
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