I am a multidisciplinary creative professional: Senior Graphic Designer, Brand Strategist, and junior Art Director with over 13 years of experience building coherent, purposeful, and visually powerful brand experiences. My career integrates strategic design, art direction, digital marketing, and creative leadership, allowing me to approach every project with conceptual depth and executional clarity. I have led the Graphic Design Department at Simón Bolívar University, developed 360° campaigns and digital strategies for international clients at JUMP PR, and expanded into brand strategy and creative direction in Barcelona. My work combines visual judgment, strategic thinking, and an understanding of how brands communicate across digital, physical, and experiential touchpoints. Guided by creativity, strategic coherence, innovation, and collaborative leadership, I translate insights into visual systems, campaigns, and narratives that strengthen brand identity, drive engagement, and create meaningful connections with audiences. I thrive in collaborative environments, lead with empathy, and enjoy turning insights into clear, impactful design across digital and offline channels, from social media to print, events, and experiential experiences.

Laura Carruyo Rincon

I am a multidisciplinary creative professional: Senior Graphic Designer, Brand Strategist, and junior Art Director with over 13 years of experience building coherent, purposeful, and visually powerful brand experiences. My career integrates strategic design, art direction, digital marketing, and creative leadership, allowing me to approach every project with conceptual depth and executional clarity. I have led the Graphic Design Department at Simón Bolívar University, developed 360° campaigns and digital strategies for international clients at JUMP PR, and expanded into brand strategy and creative direction in Barcelona. My work combines visual judgment, strategic thinking, and an understanding of how brands communicate across digital, physical, and experiential touchpoints. Guided by creativity, strategic coherence, innovation, and collaborative leadership, I translate insights into visual systems, campaigns, and narratives that strengthen brand identity, drive engagement, and create meaningful connections with audiences. I thrive in collaborative environments, lead with empathy, and enjoy turning insights into clear, impactful design across digital and offline channels, from social media to print, events, and experiential experiences.

Available to hire

I am a multidisciplinary creative professional: Senior Graphic Designer, Brand Strategist, and junior Art Director with over 13 years of experience building coherent, purposeful, and visually powerful brand experiences. My career integrates strategic design, art direction, digital marketing, and creative leadership, allowing me to approach every project with conceptual depth and executional clarity. I have led the Graphic Design Department at Simón Bolívar University, developed 360° campaigns and digital strategies for international clients at JUMP PR, and expanded into brand strategy and creative direction in Barcelona. My work combines visual judgment, strategic thinking, and an understanding of how brands communicate across digital, physical, and experiential touchpoints. Guided by creativity, strategic coherence, innovation, and collaborative leadership, I translate insights into visual systems, campaigns, and narratives that strengthen brand identity, drive engagement, and create meaningful connections with audiences.

I thrive in collaborative environments, lead with empathy, and enjoy turning insights into clear, impactful design across digital and offline channels, from social media to print, events, and experiential experiences.

See more

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Graphic Designer at VOKODE
July 31, 2025 - July 29, 2025
Graphic Designer at Blanquerna Ramon Llull
July 31, 2025 - July 29, 2025
Senior Graphic Designer and Creative at JUMP Agency Pr/ Marketing
August 31, 2024 - July 29, 2025
Creative direction for advertising and events. Design of printed and digital materials for events and digital catalogs. Managed digital campaigns for social media and developed brand positioning strategies. Created content and pieces for social media. Conducted brand analysis and consultancy. Designed brand books.
Senior Graphic Designer at Communications Department, Simón Bolívar University
August 31, 2024 - July 29, 2025
Coordinated the Graphic Design area. Ensured compliance with brand manual and proper logo usage. Designed external and internal brand positioning campaigns and conceptualized annual academic promotion campaigns. Designed internal communication campaigns and graphic materials for internal university events and academic programs. Created commemorative special pieces. Provided art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 30, 2013 - July 29, 2025
Designed digital pieces for social media and developed brand book designs.
Senior Graphic Designer and Creative at JUMP Agency PR/Marketing
August 1, 2024 - September 25, 2025
Creative direction for advertising and events; design of printed and digital materials for events; design of digital catalogs; digital campaigns for social media; development of brand positioning strategies; content creation for social media; brand analysis and consultancy; brand book design.
Senior Graphic Designer (Communications Department) at Simón Bolívar University
August 1, 2024 - September 25, 2025
Coordinate the Graphic Design area; ensure compliance with brand manual and proper logo usage; design external and internal brand positioning campaigns; conceptualize and design annual academic promotion campaigns; design internal communication campaigns; design graphic materials to promote internal events; design commemorative pieces; art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 1, 2013 - September 25, 2025
Design of digital pieces for social media; creation of brand books.
Graphic Designer - Intern at 141 Strategia Agency
December 1, 2011 - September 25, 2025
Support in the design of advertising materials; design of visual assets for client campaigns.
Art Director - Intern at VOKODE
July 1, 2025 - September 25, 2025
Strategy development for social media; Design of visual materials for social media and web.
Graphic Designer at Blanquerna Ramon Llull
July 1, 2025 - September 25, 2025
Design of academic and institutional communication materials; Support in creative and visual strategy for events and projects; Development of graphic assets for internal and external campaigns; Practical training in visual communication within an academic context.
Senior Graphic Designer and Creative at JUMP Agency PR/Marketing
August 1, 2024 - September 25, 2025
Creative direction for advertising and events; Design of printed and digital materials for events; Design of digital catalogs; Digital campaigns for social media; Development of brand positioning strategies; Content creation for social media; Brand analysis and consultancy; Brand book design.
Senior Graphic Designer at Simón Bolívar University - Communications Department
August 1, 2024 - September 25, 2025
Coordinate the Graphic Design area; Ensure compliance with brand manual and proper logo usage; Design external and internal brand positioning campaigns; Conceptualize and design annual academic promotion campaigns; Design internal communication campaigns; Design graphic materials to promote internal events; Design commemorative pieces; Art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 1, 2013 - September 25, 2025
Design of digital pieces for social media; Creation of brand books.
Graphic Designer - Intern at 141 Strategia Agency
December 1, 2011 - September 25, 2025
Support in the design of advertising materials; Design of visual assets for client campaigns.
Art Director Intern at VOKODE
July 1, 2025 - October 6, 2025
Strategy development for social media. Design of visual materials for social media and web.
Graphic Designer at Blanquerna Ramon Llull
July 1, 2025 - October 6, 2025
Design of academic and institutional communication materials. Support in creative and visual strategy for events and projects. Development of graphic assets for internal and external campaigns. Practical training in visual communication within an academic context.
Senior Graphic Designer and Creative at JUMP Agency PR/Marketing
August 1, 2024 - October 6, 2025
Creative direction for advertising and events. Design of printed and digital materials for events. Design of digital catalogs. Digital campaigns for social media. Development of brand positioning strategies. Content creation for social media. Brand analysis and consultancy. Brand book design.
Senior Graphic Designer - Communications Department at Simón Bolívar University
August 1, 2024 - October 6, 2025
Coordinate the Graphic Design area. Ensure compliance with brand manual and proper logo usage. Design external and internal brand positioning campaigns. Conceptualize and design annual academic promotion campaigns. Design internal communication campaigns. Design graphic materials to promote internal events. Design commemorative pieces. Art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 1, 2013 - October 6, 2025
Design of digital pieces for social media. Creation of brand books.
Graphic Designer - Intern at 141 Strategia Agency
December 1, 2011 - October 6, 2025
Support in the design of advertising materials. Design of visual assets for client campaigns.
Art Director - Intern at VOKODE
July 1, 2025 - October 6, 2025
Strategy development for social media; Design of visual materials for social media and web.
Graphic Designer at Blanquerna Ramon Llull
July 1, 2025 - October 6, 2025
Design of academic and institutional communication materials. Support in creative and visual strategy for events and projects. Development of graphic assets for internal and external campaigns. Practical training in visual communication within an academic context.
Senior Graphic Designer at Simón Bolívar University
August 31, 2024 - October 6, 2025
Coordinate the Graphic Design area; Ensure compliance with brand manual and proper logo usage; Design external and internal brand positioning campaigns; Conceptualize and design annual academic promotion campaigns; Design internal communication campaigns; Design graphic materials to promote internal events; Design commemorative pieces; Art direction for IRAKA magazine.
Graphic Designer at Artilleria Creative Studio
September 30, 2013 - October 6, 2025
Design of digital pieces for social media; Creation of brand books.
Graphic Designer - Intern at 141 Strategia Agency
December 31, 2011 - October 6, 2025
Support in the design of advertising materials; Design of visual assets for client campaigns.
Senior Graphic Designer, Communications Department at Simón Bolívar University
August 31, 2024 - August 12, 2025
Coordinated the Graphic Design area, ensured compliance with brand manual and correct logo usage, designed external and internal brand positioning campaigns, conceptualized and designed annual academic promotion campaigns, designed internal communication campaigns and graphic materials for university events, created commemorative special pieces, and provided art direction for IRAKA magazine.
Graphic Designer at VOKODE
July 31, 2025 - August 23, 2025
Contributed to graphic design projects in Barcelona, Spain from February to July 2025. Focus was on delivering creative graphic solutions within a professional agency environment.
Senior Graphic Designer and Creative at JUMP Agency PR/Marketing
August 31, 2024 - Present
Led creative direction for advertising and events, designed printed and digital materials, developed digital catalogs, managed social media campaigns, and contributed to brand positioning strategies. Oversaw content generation and brand consultancy for international clients from June 2019 to August 2024 in Barranquilla, Colombia.
Graphic Designer at Blanquerna Ramon Llull
October 1, 2024 - July 1, 2025
Design of academic and institutional communication materials; support in creative and visual strategy for events and projects; development of graphic assets for internal and external campaigns; practical training in visual communication within an academic context.
Senior Graphic Designer and Creative at JUMP PR/Marketing
June 1, 2019 - August 1, 2024
Creative direction for advertising campaigns and events; development of digital marketing campaigns for social media, email marketing and digital catalogs; strategic planning for brand positioning across digital platforms; KPI-driven recommendations for improving brand visibility and performance; brand analysis and consultancy integrating insights from digital performance; brand book design and implementation across digital ecosystems.
Senior Graphic Designer at Simón Bolívar University – Communications Department
August 1, 2016 - August 1, 2024
Coordinate the Graphic Design area and supervise visual production for digital and offline channels; conceptualize, design, and execute brand positioning and annual academic promotion campaigns through integrated 360° strategies across digital and offline channels; art direction for IRAKA magazine and development of associated digital content; support in digital strategy for institutional communication: content planning, message optimization, and alignment across platforms; monitoring of communication KPIs (engagement, reach, click-through, participation metrics) to optimize message clarity and performance.
Graphic Designer at Artilleria Creative Studio
June 1, 2012 - September 1, 2013
Design of digital pieces for social media; creation of brand books.
Graphic Designer Intern at 141 Strategia Agency
June 1, 2011 - December 1, 2011
Support in the design of advertising materials; design of visual assets for client campaigns.

Education

Master in Art Direction at Blanquerna Ramon Llull
October 1, 2024 - September 30, 2025
Bachelor’s degree in Graphic Design at University of Zulia
January 1, 2007 - December 31, 2011
Primary and Secondary School Diploma at San Francisco de Asís School
January 1, 1995 - December 31, 2006
Master in Art Direction at Blanquerna Ramon Llull, Barcelona, España
October 1, 2024 - September 1, 2025
Bachelor’s Degree in Graphic Design at University of Zulia
January 1, 2007 - January 1, 2011

Qualifications

Diploma in Branding: Brand Construction, Management, and Positioning
March 1, 2024 - May 31, 2024
English for Academic Purposes, Advanced Level
January 1, 2014 - March 31, 2014
General English Program, Intermediate Level
October 1, 2013 - December 31, 2013
Introduction to Digital Photography
March 1, 2013 - March 31, 2013
Management and Organization of Special Events
February 1, 2007 - March 31, 2007
Management and Organization of Special Events
February 1, 2007 - March 31, 2007
Diploma: Brand Construction, Management, and Positioning.
March 1, 2024 - May 1, 2024
English for Academic Purposes, Advanced Level (ELS Language Center).
October 1, 2013 - March 1, 2014
Introduction to Digital Photography
March 1, 2013 - March 1, 2013
Event Management and Organization
February 1, 2007 - March 1, 2007

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization, Consumer Goods, Other, Software & Internet