Available to hire
Hi, I’m Lucas Castro Pardo, a creative professional with 19 years of experience in photography, art direction, and studio operations. I have an extensive background producing visual assets, managing projects from concept to delivery, and leading creative teams— directing on set, overseeing post-production, and delivering consistently high-quality results.
I enjoy collaborating across disciplines to craft compelling visuals and scalable systems that keep projects on track and brands consistently ahead of the curve.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Creative Manager & Photographer at LCP Studio
January 1, 2007 - PresentDelivered comprehensive photography & production services for various clients; art direction; casting direction; photo editing; quality control & assurance; and project management. Coordinated cross-functional teams and freelancers and vendors, ensuring seamless project execution. Used Adobe Creative Cloud, Capture One, Slack, Google Workspace, and AI tools for efficient project execution and managed the studio's e-commerce operations, logistics, and fulfillment processes, ensuring high standards across all deliverables.
Head of Photography & Studio Operations at Reason Brand
January 1, 2021 - December 31, 2024Directed photography for three fashion brands, achieving a 60% increase in DTC sales by elevating brand visuals and streamlining studio operations. Managed photo shoots from concept to delivery, developed brand-wide style guides for cohesive brand identity across all channels, and led cross-functional teams. Built digital asset archives, established robust QA processes, and directed post-production vendors. Optimized studio operations by identifying bottlenecks, implementing scalable systems, and integrating AI tools.
Editor-in-Chief / Creative Director at Peter, Tom & Dave
January 1, 2010 - December 31, 2016Founded and defined the creative direction of the culture and men’s wear magazine, establishing its brand identity and vision. Drove innovation in print and digital media through strategic initiatives, increasing audience engagement and global reach. Built and led high-performing teams, fostering a culture of communication, teamwork and continuous improvement, and optimized budgets and global projects by implementing streamlined processes and delegating responsibilities strategically to team members.
Visual Communications & Project Lead at Wyckoff Heights Medical Center
January 1, 2016 - December 31, 2020Directed visual communications initiatives for three non-profit departments serving marginalized communities; developed print and digital educational campaigns on public health and violence intervention; established workflows and cross-disciplinary collaboration to ensure on-time delivery; aligned creative production with strategic goals via stakeholder meetings.
Education
Professional & Art Photography at T. Dabbah School, Buenos Aires
January 1, 2005 - December 31, 2009Design Thinking (UX) - Professional Certificate at Interaction Design Foundation, New York
January 1, 2018 - April 22, 2026Project Management - Google Professional Certificate at Google
January 1, 2025 - April 22, 2026Qualifications
Design Thinking (UX) Certificate
January 1, 2018 - January 1, 2018Google Project Management Professional Certificate
June 18, 2025 - March 28, 2026Capture One Certification
May 18, 2026 - May 18, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Consumer Goods, Software & Internet, Travel & Hospitality, Real Estate & Construction, Non-Profit Organization, Healthcare, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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