Lucas Cruz
Lucas Cruz is a Marketing Technician and emerging Designer with solid experience in branding, visual communication, and digital marketing.
About
Lucas Cruz is a Marketing Technician and emerging Designer with solid experience in branding, visual communication, and digital marketing. He contributed to the international rebranding of Athletica Lab (USA), working on visual identity creation, digital assets, and strategic brand positioning for a global audience.
With previous experience as an E-commerce and Administrative Assistant, Lucas developed strong skills in product management, customer support, and online operations. He later expanded into social media and visual content creation, producing designs, videos, and digital materials for campaigns and brand communication.
Currently studying Marketing and Digital Design, Lucas combines creativity with strategy, using tools like Photoshop, Illustrator, Canva, and CorelDRAW to bring ideas to life. Motivated, detail-oriented, and passionate about design, he is focused on growing internationally—especially in the United States—and contributing to innovative, high-impact creative projects.
- 2 years' experience
- Joined December 2025
Languages
- PortugueseFluent
- EnglishIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Retail
Work experience
Currently responsible for e-commerce operations (product listing, customer service, and order processing), social media management, and creation of visual content (posts, flyers, videos). Involved in the North American rebranding of Athletica Lab, including creation of visual identity, labels, marketing materials, and digital assets; supported brand positioning to align design and marketing for an international audience.
In development: complete brand rebranding for a nutritional supplement company; creation of visual identity, labels, marketing materials, and digital communication assets; strategic support for brand positioning and marketing for an international audience.
Created designs, flyers, banners, logos, and informational pamphlets for supervisors and local teachers. Supported the development of presentations and communication materials, including research and content creation.
Education
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