Lucas Cruz is a Marketing Technician and emerging Designer with solid experience in branding, visual communication, and digital marketing. He contributed to the international rebranding of Athletica Lab (USA), working on visual identity creation, digital assets, and strategic brand positioning for a global audience. With previous experience as an E-commerce and Administrative Assistant, Lucas developed strong skills in product management, customer support, and online operations. He later expanded into social media and visual content creation, producing designs, videos, and digital materials for campaigns and brand communication. Currently studying Marketing and Digital Design, Lucas combines creativity with strategy, using tools like Photoshop, Illustrator, Canva, and CorelDRAW to bring ideas to life. Motivated, detail-oriented, and passionate about design, he is focused on growing internationally—especially in the United States—and contributing to innovative, high-impact creative projects.

Lucas Cruz

Lucas Cruz is a Marketing Technician and emerging Designer with solid experience in branding, visual communication, and digital marketing. He contributed to the international rebranding of Athletica Lab (USA), working on visual identity creation, digital assets, and strategic brand positioning for a global audience. With previous experience as an E-commerce and Administrative Assistant, Lucas developed strong skills in product management, customer support, and online operations. He later expanded into social media and visual content creation, producing designs, videos, and digital materials for campaigns and brand communication. Currently studying Marketing and Digital Design, Lucas combines creativity with strategy, using tools like Photoshop, Illustrator, Canva, and CorelDRAW to bring ideas to life. Motivated, detail-oriented, and passionate about design, he is focused on growing internationally—especially in the United States—and contributing to innovative, high-impact creative projects.

Available to hire

Lucas Cruz is a Marketing Technician and emerging Designer with solid experience in branding, visual communication, and digital marketing. He contributed to the international rebranding of Athletica Lab (USA), working on visual identity creation, digital assets, and strategic brand positioning for a global audience.

With previous experience as an E-commerce and Administrative Assistant, Lucas developed strong skills in product management, customer support, and online operations. He later expanded into social media and visual content creation, producing designs, videos, and digital materials for campaigns and brand communication.

Currently studying Marketing and Digital Design, Lucas combines creativity with strategy, using tools like Photoshop, Illustrator, Canva, and CorelDRAW to bring ideas to life. Motivated, detail-oriented, and passionate about design, he is focused on growing internationally—especially in the United States—and contributing to innovative, high-impact creative projects.

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Language

Portuguese
Fluent
English
Intermediate

Work Experience

Marketing Intern at Caçapava City Hall
January 1, 2024 - November 1, 2024
Created designs, flyers, banners, logos, and informational pamphlets for supervisors and local teachers. Supported the development of presentations and communication materials, including research and content creation.
Designer / E-commerce Assistant / Administrative Assistant at Athletica Lab (USA) – North America Brand
August 1, 2025 - Present
Currently responsible for e-commerce operations (product listing, customer service, and order processing), social media management, and creation of visual content (posts, flyers, videos). Involved in the North American rebranding of Athletica Lab, including creation of visual identity, labels, marketing materials, and digital assets; supported brand positioning to align design and marketing for an international audience.
Designer – Brand Rebranding Project at Athletica Lab (USA) – Sacramento, CA
January 1, 2025 - Present
In development: complete brand rebranding for a nutritional supplement company; creation of visual identity, labels, marketing materials, and digital communication assets; strategic support for brand positioning and marketing for an international audience.

Education

High School Diploma (Integrated Technical Program in Marketing) at ETEC Machado de Assis / Escola Rocha Passarelli, Caçapava, SP
February 1, 2022 - December 1, 2024
Marketing (Undergraduate) at Anhanguera University Taubaté
February 1, 2025 - December 1, 2026
Digital Design at Epic School, São José dos Campos
February 1, 2025 - February 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail