I help brands and agencies clarify and structure their visual identity through brand design, UX/UI and creative direction across print, digital and editorial. I focus on projects where aesthetic ambition has to work with business constraints: conversion, clarity of the offer, perceived value and realistic production workflows. In practice, I work on: • Brand (re)design: brand platforms, logotypes, visual identities and digital guidelines • Websites and digital experiences: information architecture, UX/UI in Figma, handover for Webflow / Shopify / WordPress • End-to-end creative direction: photography, editorial design, social assets and campaign systems, consistent across all touchpoints I’ve collaborated with studios and brands in retail, culture, sports and services, either directly or as an external senior art director on complex projects. If you’re preparing a rebrand, a new website or a campaign and need someone who can decide, frame and deliver a visual system your teams can actually use, let’s talk about your context (objectives, constraints, budget).…I help brands and agencies clarify and structure their visual identity through brand design, UX/UI and creative direction across print, digital and editorial. I focus on projects where aesthetic ambition has to work with business constraints: conversion, clarity of the offer, perceived value and realistic production workflows. In practice, I work on: • Brand (re)design: brand platforms, logotypes, visual identities and digital guidelines • Websites and digital experiences: information architecture, UX/UI in Figma, handover for Webflow / Shopify / WordPress • End-to-end creative direction: photography, editorial design, social assets and campaign systems, consistent across all touchpoints I’ve collaborated with studios and brands in retail, culture, sports and services, either directly or as an external senior art director on complex projects. If you’re preparing a rebrand, a new website or a campaign and need someone who can decide, frame and deliver a visual system your teams can actually use, let’s talk about your context (objectives, constraints, budget).WWWW…