Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Lucas Mathieu, a growth & acquisition marketing manager based in Nice, with a versatile background across both B2B and DTC. I build end-to-end acquisition systems—blending SEO, paid ads, content strategy, CRM automation, and analytics—to turn attention into qualified leads and profitable revenue. I’ve supported multiple industries—from real estate to HVAC, oral care, and e-commerce—by scaling brand presence (organic traffic and social/community growth) while improving performance (Meta/TikTok/Google ads, landing pages, and funnel optimization). I’m also hands-on with content and video editing, and I enjoy structuring repeatable processes that let teams move faster and achieve measurable results.…I’m Lucas Mathieu, a growth & acquisition marketing manager based in Nice, with a versatile background across both B2B and DTC. I build end-to-end acquisition systems—blending SEO, paid ads, content strategy, CRM automation, and analytics—to turn attention into qualified leads and profitable revenue. I’ve supported multiple industries—from real estate to HVAC, oral care, and e-commerce—by scaling brand presence (organic traffic and social/community growth) while improving performance (Meta/TikTok/Google ads, landing pages, and funnel optimization). I’m also hands-on with content and video editing, and I enjoy structuring repeatable processes that let teams move faster and achieve measurable results.

Lucas Mathieu

Content Creator, Community Manager, Brand Strategist, +3





I’m Lucas Mathieu, a growth & acquisition marketing manager based in Nice, with a versatile background across both B2B and DTC. I build end-to-end acquisition systems—blending SEO, paid ads, content strategy, CRM automation, and analytics—to turn attention into qualified leads and profitable revenue. I’ve supported multiple industries—from real estate to HVAC, oral care, and e-commerce—by scaling brand presence (organic traffic and social/community growth) while improving performance (Meta/TikTok/Google ads, landing pages, and funnel optimization). I’m also hands-on with content and video editing, and I enjoy structuring repeatable processes that let teams move faster and achieve measurable results.…I’m Lucas Mathieu, a growth & acquisition marketing manager based in Nice, with a versatile background across both B2B and DTC. I build end-to-end acquisition systems—blending SEO, paid ads, content strategy, CRM automation, and analytics—to turn attention into qualified leads and profitable revenue. I’ve supported multiple industries—from real estate to HVAC, oral care, and e-commerce—by scaling brand presence (organic traffic and social/community growth) while improving performance (Meta/TikTok/Google ads, landing pages, and funnel optimization). I’m also hands-on with content and video editing, and I enjoy structuring repeatable processes that let teams move faster and achieve measurable results.

Available to hire

I’m Lucas Mathieu, a growth & acquisition marketing manager based in Nice, with a versatile background across both B2B and DTC. I build end-to-end acquisition systems—blending SEO, paid ads, content strategy, CRM automation, and analytics—to turn attention into qualified leads and profitable revenue.

I’ve supported multiple industries—from real estate to HVAC, oral care, and e-commerce—by scaling brand presence (organic traffic and social/community growth) while improving performance (Meta/TikTok/Google ads, landing pages, and funnel optimization). I’m also hands-on with content and video editing, and I enjoy structuring repeatable processes that let teams move faster and achieve measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

French

Fluent

Work Experience

Apprentice - B2B Digital Marketing Consultant (SEO/Ads/Lead Pipeline Support) at LVHM Buro Aménagement / HVAC & Plumbing Specialist Support (APCE)

April 1, 2026 - July 1, 2026

Supported an HVAC & plumbing specialist in modernizing prospecting and structuring a high-performing B2B pipeline. Contributed to lead generation and visibility improvements through SEO/SEM work, digital acquisition support, and campaign execution.

Brand Founder & Head of Acquisition at Maison Galba Heritage

January 1, 2026 - July 1, 2026

Created and launched a DTC oral care brand end-to-end—from concept to commercial launch. Built the acquisition and go-to-market system in a largely autonomous setup, including creation of brand assets and funnel components optimized for conversions.

Communications Officer at Bureau d’Aménagement (Nice)

January 1, 2026 - October 7, 2025

Operate at the crossroads of marketing, design and project development.

Freelance Digital Marketing (Growth & Acquisition)

August 1, 2025 - Present

Supports multiple clients across digital marketing: strategy and execution across content, SEO, ads, CRM, and lead acquisition. Works on brand building and growth systems using multi-channel acquisition (SEO, LinkedIn ads, email marketing), performance advertising (Meta Ads, TikTok Ads) with creative testing/retargeting, and conversion-focused landing pages and funnels. Handles content production and video editing for social and digital platforms, and manages community/social presence. Delivers measurable outcomes such as MQL generation, improved cost per lead, increased organic traffic, and profitable ROAS through ongoing optimization.

Communications Officer at Buro Aménagement

January 1, 2024 - December 31, 2026

Led digital presence and corporate communications for a B2B urban planning/architecture context; supported branding, content creation, and marketing initiatives; collaborated with management on brand strategy and market communications.

Founder & Brand Manager at The Gentlemen Club

January 1, 2024 - Present

Led brand strategy and end-to-end marketing for a DNVB; defined brand positioning, visual identity, and storytelling to create a strong market entry. Produced social content for TikTok and Instagram (Reels, carousels, photography), built and optimized a Shopify store, and executed paid campaigns (Meta Ads, TikTok Ads). Implemented CRM and loyalty programs and coordinated major corporate events, collaborating closely with management and external partners.

Communications Officer at Buro Amenagement

January 1, 2024 - Present

Oversees marketing, design, and project development activities. Manages professional social media channels, content creation, events organization (e.g., Newton Offices inauguration), and digital visibility efforts (SEO, SEA, LinkedIn Ads). Responsibilities include client communication, newsletters, and collaboration with partners to strengthen brand awareness in the local market.

Founder at The Gentlemen Club

January 1, 2024 - Present

Built and grew brand presence through social media management, content creation (Reels, carousels, product photos), and targeted campaigns. Led prospecting, client outreach, and organization of real estate events; developed marketing projects in collaboration with management and partners; created visual materials and managed online store (T-shirts & accessories) with Shopify, plus email marketing and automation (Mailchimp), using tools like Canva and AI (ChatGPT) to streamline workflows.

Community Manager at ERAI Immobilier

January 1, 2024 - October 7, 2025

Development of the agency’s visibility through social media and local campaigns; Creation of visual and video materials for property promotion; Participation in prospecting and organization of real estate events; Contribution to strengthening the agency’s brand awareness in the local market.

Communication Officer at Buro Aménagement

January 1, 2024 - Present

Management of communications and visibility campaigns for the Nice project; cross-functional collaboration; development of digital visibility and marketing materials.

Founder at The Gentlemen Club

January 1, 2024 - Present

Creation and management of a men's clothing brand focused on elegance and values. Development of brand and marketing strategy; Full social media management; Creation and management of an online store (T-shirts & accessories); Implementation of promotional and advertising campaigns; Customer relationship management (after-sales service, customer loyalty).

Founder at The Gentleman Club

January 1, 2024 - Present

Creation and management of a men’s clothing brand focused on elegance and values. Development of brand & marketing strategy. Full social media management (Instagram, TikTok): content creation (Reels, carousels, product photos), sponsored campaigns, community management. Creation and management of the online store (T-shirts & accessories). Implementation of promotional and advertising campaigns. Customer relationship management (after-sales service, customer loyalty). Organization and communication around events (e.g., inauguration of Newton Offices Sophia Antipolis – 6,000 m² delivered in 5 months). Marketing project management in collaboration with management and partners. Development of the company’s digital visibility (SEO, SEA, LinkedIn Ads). Management and animation of professional social media channels. Content writing (blog articles, newsletters, LinkedIn posts).

Head of Marketing & Communication / Communication Officer & Social Media at Buro Aménagement

September 1, 2023 - September 1, 2024

Managed digital communications and lead generation for a real estate agency, driving day-to-day social media, brand presence, and lead capture. Coordinated content and campaigns to maintain engagement and generate opportunities. Owned social media management workflows and supported conversion through lead-oriented digital assets.

BTS SAM

January 1, 2021 - October 7, 2025