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Hi, I’m Luca Mathieu, a creative and ambitious Digital Marketing Specialist with a dual background in entrepreneurship and corporate communications. As the founder of The Gentlemen Club, a DNVB, and a communications officer in a B2B environment in Nice, I blend strategic branding with hands-on delivery, driving growth through social media, content marketing, and paid media campaigns, while keeping a sharp focus on customer experience and measurable results.…Hi, I’m Luca Mathieu, a creative and ambitious Digital Marketing Specialist with a dual background in entrepreneurship and corporate communications. As the founder of The Gentlemen Club, a DNVB, and a communications officer in a B2B environment in Nice, I blend strategic branding with hands-on delivery, driving growth through social media, content marketing, and paid media campaigns, while keeping a sharp focus on customer experience and measurable results.

Luca Mathieu

Content Creator, Community Manager, Brand Strategist, +3

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Hi, I’m Luca Mathieu, a creative and ambitious Digital Marketing Specialist with a dual background in entrepreneurship and corporate communications. As the founder of The Gentlemen Club, a DNVB, and a communications officer in a B2B environment in Nice, I blend strategic branding with hands-on delivery, driving growth through social media, content marketing, and paid media campaigns, while keeping a sharp focus on customer experience and measurable results.…Hi, I’m Luca Mathieu, a creative and ambitious Digital Marketing Specialist with a dual background in entrepreneurship and corporate communications. As the founder of The Gentlemen Club, a DNVB, and a communications officer in a B2B environment in Nice, I blend strategic branding with hands-on delivery, driving growth through social media, content marketing, and paid media campaigns, while keeping a sharp focus on customer experience and measurable results.

Available to hire

Hi, I’m Luca Mathieu, a creative and ambitious Digital Marketing Specialist with a dual background in entrepreneurship and corporate communications.

As the founder of The Gentlemen Club, a DNVB, and a communications officer in a B2B environment in Nice, I blend strategic branding with hands-on delivery, driving growth through social media, content marketing, and paid media campaigns, while keeping a sharp focus on customer experience and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

French

Fluent

Work Experience

Founder at The Gentleman Club

January 1, 2024 - Present

Creation and management of a men’s clothing brand focused on elegance and values. Development of brand & marketing strategy. Full social media management (Instagram, TikTok): content creation (Reels, carousels, product photos), sponsored campaigns, community management. Creation and management of the online store (T-shirts & accessories). Implementation of promotional and advertising campaigns. Customer relationship management (after-sales service, customer loyalty). Organization and communication around events (e.g., inauguration of Newton Offices Sophia Antipolis – 6,000 m² delivered in 5 months). Marketing project management in collaboration with management and partners. Development of the company’s digital visibility (SEO, SEA, LinkedIn Ads). Management and animation of professional social media channels. Content writing (blog articles, newsletters, LinkedIn posts).

Communications Officer at Bureau d’Aménagement (Nice)

January 1, 2026 - October 7, 2025

Operate at the crossroads of marketing, design and project development.

Founder at The Gentlemen Club

January 1, 2024 - Present

Creation and management of a men's clothing brand focused on elegance and values. Development of brand and marketing strategy; Full social media management; Creation and management of an online store (T-shirts & accessories); Implementation of promotional and advertising campaigns; Customer relationship management (after-sales service, customer loyalty).

Communication Officer at Buro Aménagement

January 1, 2024 - Present

Management of communications and visibility campaigns for the Nice project; cross-functional collaboration; development of digital visibility and marketing materials.

Community Manager at ERAI Immobilier

January 1, 2024 - October 7, 2025

Development of the agency’s visibility through social media and local campaigns; Creation of visual and video materials for property promotion; Participation in prospecting and organization of real estate events; Contribution to strengthening the agency’s brand awareness in the local market.

BTS SAM

January 1, 2021 - October 7, 2025

Founder at The Gentlemen Club

January 1, 2024 - Present

Built and grew brand presence through social media management, content creation (Reels, carousels, product photos), and targeted campaigns. Led prospecting, client outreach, and organization of real estate events; developed marketing projects in collaboration with management and partners; created visual materials and managed online store (T-shirts & accessories) with Shopify, plus email marketing and automation (Mailchimp), using tools like Canva and AI (ChatGPT) to streamline workflows.

Communications Officer at Buro Amenagement

January 1, 2024 - Present

Oversees marketing, design, and project development activities. Manages professional social media channels, content creation, events organization (e.g., Newton Offices inauguration), and digital visibility efforts (SEO, SEA, LinkedIn Ads). Responsibilities include client communication, newsletters, and collaboration with partners to strengthen brand awareness in the local market.

Founder & Brand Manager at The Gentlemen Club

January 1, 2024 - Present

Led brand strategy and end-to-end marketing for a DNVB; defined brand positioning, visual identity, and storytelling to create a strong market entry. Produced social content for TikTok and Instagram (Reels, carousels, photography), built and optimized a Shopify store, and executed paid campaigns (Meta Ads, TikTok Ads). Implemented CRM and loyalty programs and coordinated major corporate events, collaborating closely with management and external partners.

Communications Officer at Buro Aménagement

January 1, 2024 - December 31, 2026

Led digital presence and corporate communications for a B2B urban planning/architecture context; supported branding, content creation, and marketing initiatives; collaborated with management on brand strategy and market communications.