I am a Senior Marketing professional and Creative Strategist with 15 years of experience building and scaling premium brand identities. My expertise lies in the Luxury Travel, 5-Star Hospitality, and Yachting sectors, where I combine data-driven marketing plans with high-end visual storytelling. Throughout my career, I have served as a Marketing & Brand Manager for prestigious groups, overseeing the entire marketing ecosystem: from the creation of Brand Books and the restyling of physical points of sale to the management of multi-channel Meta ADV campaigns and high-profile international events. My Approach: I don’t just manage social media; I engineer Brand Experiences. I leverage my deep understanding of the luxury market to produce high-end digital content (Reels, Video, Photography) that aligns perfectly with a brand’s heritage. Whether I am coordinating professional photographers or producing cinematic video assets personally, my goal is to ensure visual excellence that drives measurable growth and engagement. Core Competencies: Strategic Leadership: 15 years of experience in marketing planning, budget segmentation, and agency coordination. Multilingual Expertise: Native Italian with C2 Proficiency in English and French, and B2 in Spanish—enabling me to manage communications for global luxury markets. Full-Stack Execution: Expertise in Canva Pro, and professional editing suites (Lightroom, CapCut) to deliver "Quiet Luxury" aesthetics. 360° Communication: From SEO copywriting and PR management to the creation of bespoke Welcome Kits and fidelity programs. My Unique Value: Strategic Content Reactivation One of my core specialties is bridging the gap between a brand’s heritage and modern digital trends. I help luxury brands maximize their ROI by reactivating and elevating their existing high-quality visual archives. I transform static professional photography and 5-star hospitality assets into cinematic, high-conversion video narratives (Reels/TikTok) that align with a "Quiet Luxury" aesthetic and strategic business goals. I am looking to collaborate with brands that require a senior partner capable of translating complex business objectives into sophisticated digital narratives.…

Luce Di Lella

I am a Senior Marketing professional and Creative Strategist with 15 years of experience building and scaling premium brand identities. My expertise lies in the Luxury Travel, 5-Star Hospitality, and Yachting sectors, where I combine data-driven marketing plans with high-end visual storytelling. Throughout my career, I have served as a Marketing & Brand Manager for prestigious groups, overseeing the entire marketing ecosystem: from the creation of Brand Books and the restyling of physical points of sale to the management of multi-channel Meta ADV campaigns and high-profile international events. My Approach: I don’t just manage social media; I engineer Brand Experiences. I leverage my deep understanding of the luxury market to produce high-end digital content (Reels, Video, Photography) that aligns perfectly with a brand’s heritage. Whether I am coordinating professional photographers or producing cinematic video assets personally, my goal is to ensure visual excellence that drives measurable growth and engagement. Core Competencies: Strategic Leadership: 15 years of experience in marketing planning, budget segmentation, and agency coordination. Multilingual Expertise: Native Italian with C2 Proficiency in English and French, and B2 in Spanish—enabling me to manage communications for global luxury markets. Full-Stack Execution: Expertise in Canva Pro, and professional editing suites (Lightroom, CapCut) to deliver "Quiet Luxury" aesthetics. 360° Communication: From SEO copywriting and PR management to the creation of bespoke Welcome Kits and fidelity programs. My Unique Value: Strategic Content Reactivation One of my core specialties is bridging the gap between a brand’s heritage and modern digital trends. I help luxury brands maximize their ROI by reactivating and elevating their existing high-quality visual archives. I transform static professional photography and 5-star hospitality assets into cinematic, high-conversion video narratives (Reels/TikTok) that align with a "Quiet Luxury" aesthetic and strategic business goals. I am looking to collaborate with brands that require a senior partner capable of translating complex business objectives into sophisticated digital narratives.…

Available to hire

I am a Senior Marketing professional and Creative Strategist with 15 years of experience building and scaling premium brand identities. My expertise lies in the Luxury Travel, 5-Star Hospitality, and Yachting sectors, where I combine data-driven marketing plans with high-end visual storytelling.
Throughout my career, I have served as a Marketing & Brand Manager for prestigious groups, overseeing the entire marketing ecosystem: from the creation of Brand Books and the restyling of physical points of sale to the management of multi-channel Meta ADV campaigns and high-profile international events.
My Approach:
I don’t just manage social media; I engineer Brand Experiences. I leverage my deep understanding of the luxury market to produce high-end digital content (Reels, Video, Photography) that aligns perfectly with a brand’s heritage. Whether I am coordinating professional photographers or producing cinematic video assets personally, my goal is to ensure visual excellence that drives measurable growth and engagement.
Core Competencies: Strategic Leadership: 15 years of experience in marketing planning, budget segmentation, and agency coordination. Multilingual Expertise: Native Italian with C2 Proficiency in English and French, and B2 in Spanish—enabling me to manage communications for global luxury markets. Full-Stack Execution: Expertise in Canva Pro, and professional editing suites (Lightroom, CapCut) to deliver “Quiet Luxury” aesthetics. 360°
Communication: From SEO copywriting and PR management to the creation of bespoke Welcome Kits and fidelity programs.
My Unique Value: Strategic Content Reactivation
One of my core specialties is bridging the gap between a brand’s heritage and modern digital trends. I help luxury brands maximize their ROI by reactivating and elevating their existing high-quality visual archives. I transform static professional photography and 5-star hospitality assets into cinematic, high-conversion video narratives (Reels/TikTok) that align with a “Quiet Luxury” aesthetic and strategic business goals.
I am looking to collaborate with brands that require a senior partner capable of translating complex business objectives into sophisticated digital narratives.

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Language

Italian
Fluent
English
Fluent
French
Fluent
Spanish; Castilian
Advanced
Arabic
Beginner

Work Experience

Brand Manager – Food Industry at Mammina S.P.A.
October 1, 2024 - Present
Main tasks and responsibilities: standardization of the corporate image through the creation of a new Brand Book. Graphic interventions and light retouching of nine stores nationwide to ensure greater brand consistency. Competitive analysis and market trend studies to develop a structured marketing plan for brand enhancement both online and offline. Marketing budget segmentation. Selection and coordination of a new social media marketing agency. Supervision of professional content and image creation. Management of Meta Ads campaigns. Development of an influencer marketing campaign. Implementation of a customer loyalty and rewards program. Supervision of branded materials and merchandising creation. Planning and execution of two store opening events (Milan and Rome). Content creation and scheduling (texts, images, videos) for corporate social media and graphic materials (brochures, leaflets, flyers). Media relations with industry journalists.
Marketing Coordinator – Hospitality Industry at Caracciolo Hospitality Group
January 1, 2024 - Present
Branding, image management, and marketing coordination for three hotels; website restructuring; content creation and scheduling for social media and printed materials; media relations with industry journalists.
Marketing Manager – Luxury Yachting at Fly in Charter Group
January 1, 2015 - December 31, 2020
Creation and management of bi-weekly newsletters; development of social media marketing strategies and content for company channels; influencer campaigns; events coordination; liaison with photographers and video producers; creation of dedicated yacht event web pages; coordination of influencer and photo rights.
Junior Marketing Professional – Tour Operator at Projects Abroad
January 1, 2013 - January 1, 2015
Social media and content creation for corporate channels, blogs, and print materials; organization of information meetings in major Italian cities; event planning and on-site support.

Education

Bachelor's Degree in Foreign Languages and Literature – Linguistics and Cultural Mediation at University of Naples L’Orientale
January 1, 2005 - January 1, 2009
Master’s Degree in Linguistics and Specialized Translation at University of Naples L’Orientale
January 1, 2010 - January 1, 2012
High School Diploma in Linguistics at Suor Orsola Benincasa Linguistic High School
January 1, 1999 - January 1, 2004

Qualifications

MAC Advanced Makeup Academy
January 11, 2030 - March 3, 2026
Makeup Artist Certifications
January 11, 2030 - March 3, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Retail
    uniE608 Senior Brand Strategist & Content Specialist | Luxury Travel, Yachting & Hospitality
    This video is a curated showcase of my 15-year career as a Senior Marketing & Brand Manager, highlighting my ability to craft and manage 360° communication ecosystems for premium brands in the Luxury Travel, Yachting, and Fine Dining sectors. More than just a visual montage, this portfolio piece demonstrates the integration of strategy, creativity, and execution across multiple touchpoints: Content Production & Reactivation: High-end photography and cinematic video creation (Reels/TikTok) designed to transform brand heritage into dynamic digital experiences. Event Design & Management: A glimpse into high-profile international events, from luxury hotel openings to exclusive wine-tasting summits and yachting showcases. Influencer & Talent Coordination: Strategic selection and management of international photographers and influencers to amplify brand reach and authenticity. Visual Identity & Graphic Design: Examples of Brand Book development, restyling of physical points of sale, and creation of bespoke marketing collateral (brochures, digital assets). Strategy & Analysis: Every visual element shown was part of a broader data-driven Marketing Plan, involving budget segmentation and KPI monitoring. The Goal:To demonstrate how I translate complex business objectives into a sophisticated, "Quiet Luxury" visual language that resonates with global audiences and UHNWIs. video…

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