Lucia Bellardi

Designed and developed a WordPress website for a local service business, optimized website performance and on-page SEO, managed domain setup, hosting configuration, and Google Search Console indexing; built custom UI sections using Astra theme and Gutenberg blocks to create flexible, responsive layouts.

Developed responsive, scalable user interfaces using JavaScript, React, and Next.js for PUMA’s headless eCommerce platform, optimizing performance across multiple regions. Built reusable UI components and modernized screens applying responsive design and accessibility best practices. Wrote unit tests with Jest and Storybook, and ensured end-to-end (E2E) test coverage with Cypress to guarantee product quality. Implemented custom event tracking with GA4 and GraphQL to enable data-driven decisions through key user behavior KPIs. Integrated Salesforce Commerce Cloud and Sanity (headless CMS) for API-based content delivery and localized user experiences. Contributed to version control and clean code practices via GitHub, PRs, and Agile/Scrum ceremonies. Aligned with Product Owners (POs), PMs, and stakeholders from PUMA Germany to plan features and ensure delivery met business goals.

Developed a full-stack internal platform for an NGO enabling appointment scheduling, secure user authentication, and data management. Built and documented RESTful APIs and implemented relational data models with PostgreSQL and Sequelize, supporting full CRUD operations. Delivered responsive, component-based UI using React, Bootstrap and Material UI, ensuring cross-device compatibility and fast load times. Participated in Agile workflows including backlog grooming, sprint planning, and peer reviews within a 7-member cross-functional team.