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I'm a PR strategist and communications specialist with 15+ years helping publishers, cultural organizations, social enterprises, and digital media brands grow visibility and trust in the Italian market. I help brands navigate Italy's media landscape and business culture to raise their profile and earn trust. I'm fluent in Italian and English, with deep knowledge of Italy's media landscape, business culture and institutional environment. I translate complex topics—from circular economy innovations to AI and digital rights—into stories that engage journalists, stakeholders, and broad audiences. I manage media relations, craft press materials, and coordinate campaigns independently and remotely. I'm a registered freelancer (partita IVA) in Italy.…I'm a PR strategist and communications specialist with 15+ years helping publishers, cultural organizations, social enterprises, and digital media brands grow visibility and trust in the Italian market. I help brands navigate Italy's media landscape and business culture to raise their profile and earn trust. I'm fluent in Italian and English, with deep knowledge of Italy's media landscape, business culture and institutional environment. I translate complex topics—from circular economy innovations to AI and digital rights—into stories that engage journalists, stakeholders, and broad audiences. I manage media relations, craft press materials, and coordinate campaigns independently and remotely. I'm a registered freelancer (partita IVA) in Italy.

Lucia Guarano

PR Freelancer, Copywriter, Content Producer, +4

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I'm a PR strategist and communications specialist with 15+ years helping publishers, cultural organizations, social enterprises, and digital media brands grow visibility and trust in the Italian market. I help brands navigate Italy's media landscape and business culture to raise their profile and earn trust. I'm fluent in Italian and English, with deep knowledge of Italy's media landscape, business culture and institutional environment. I translate complex topics—from circular economy innovations to AI and digital rights—into stories that engage journalists, stakeholders, and broad audiences. I manage media relations, craft press materials, and coordinate campaigns independently and remotely. I'm a registered freelancer (partita IVA) in Italy.…I'm a PR strategist and communications specialist with 15+ years helping publishers, cultural organizations, social enterprises, and digital media brands grow visibility and trust in the Italian market. I help brands navigate Italy's media landscape and business culture to raise their profile and earn trust. I'm fluent in Italian and English, with deep knowledge of Italy's media landscape, business culture and institutional environment. I translate complex topics—from circular economy innovations to AI and digital rights—into stories that engage journalists, stakeholders, and broad audiences. I manage media relations, craft press materials, and coordinate campaigns independently and remotely. I'm a registered freelancer (partita IVA) in Italy.

Available to hire

I’m a PR strategist and communications specialist with 15+ years helping publishers, cultural organizations, social enterprises, and digital media brands grow visibility and trust in the Italian market. I help brands navigate Italy’s media landscape and business culture to raise their profile and earn trust.

I’m fluent in Italian and English, with deep knowledge of Italy’s media landscape, business culture and institutional environment. I translate complex topics—from circular economy innovations to AI and digital rights—into stories that engage journalists, stakeholders, and broad audiences. I manage media relations, craft press materials, and coordinate campaigns independently and remotely. I’m a registered freelancer (partita IVA) in Italy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

PR & Communications Strategist at EtiKey Impresa Sociale

June 1, 2025 - Present

Develop and execute communications strategies for a social enterprise operating at the intersection of culture, entrepreneurship, and public institutions in the Italian market. Write and distribute press releases; manage relationships with Italian media outlets, journalists, and institutional stakeholders. Build and maintain connections with cultural organisations, government bodies, and business networks across Italy. Design and implement social media strategies aligned with overall communications objectives.

Communications Expert & Media Trainer at APS Altri Caratteri

March 1, 2024 - Present

Designer and coordinator of an accredited PR and communications training programme for journalists registered with the Italian Press Council (Ordine dei Giornalisti) — covering messaging strategy, media relations, and narrative construction for complex topics. Climax 2025–2026 (Liceo Majorana, Latina): External expert on digital communications, AI tools, and responsible social media use — advising on how to navigate Italy's evolving media and information landscape. Manage all external communications and social media for Latina Comics & Games 2025 and 2026, coordinating with local media, institutional partners, and sponsors.

Freelance Journalist — Tech, Innovation & Sustainability at Economiacircolare.com

January 1, 2021 - January 1, 2023

Reported in-depth on circular economy, food tech, greenwashing, and digital innovation for a specialist Italian digital outlet — building expertise in communicating complex B2B and technology topics to both specialist and general audiences. Developed strong contacts across Italy's sustainability, innovation, and tech sectors.

Press Officer, Editor & Communications Specialist at Round Robin Editrice

January 1, 2016 - January 1, 2025

Lead all PR and media relations for an independent Italian publishing house — managing a national network of journalists, cultural correspondents, and editorial influencers across print, digital, and broadcast. Write press releases, media pitches, and editorial content in Italian and English; coordinate interviews and media briefings for authors and company representatives. Develop and implement communications strategies for book launches, events, and campaigns — consistently securing coverage in national Italian media. Manage institutional relationships with libraries, schools, government bodies, and cultural foundations. Design social media content strategies and oversee all digital communications channels.

Foreign Correspondent & International Journalist at Al Jazeera English, Al Arabiya English, The National, T-Qatar (NYT Style), Giornalettismo

January 1, 2011 - January 1, 2016

Wrote and produced international features in English for global audiences — building exceptional cross-cultural communication skills and a deep instinct for what makes a story resonate across different markets. Covered politics, business, culture, and society across Europe and the Middle East, with a track record of making complex institutional and policy topics accessible to broad readerships.

Reporter & Producer at Qatar Tribune

January 1, 2009 - January 1, 2010

Local and regional reporting on business, culture, and community across the GCC — developing cross-cultural communications skills and familiarity with diverse B2B media environments.

Online Producer at Al Jazeera English

January 1, 2008 - January 1, 2009

Editorial production, wire editing, feature writing, and content strategy for one of the world's leading international news platforms.

Producer / Foreign Desk at Apcom (Associated Press partner, Italy)

January 1, 2006 - January 1, 2007

International wire editing and foreign press monitoring for Italy's leading wire service — building strong foundations in fast, multilingual communications.