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I'm a digital marketing specialist with 10+ years of experience running ads at national and international levels across search, social, and affiliates. My hands-on experience spans a wide range of platforms, such as: Google (search, display, YouTube), Meta (Facebook, Instagram, Threads), Pinterest, affiliate marketing, TikTok, LinkedIn and Rokt. I leverage data to optimize performance, manage multi-million budgets, and work cross-functionally with creative, Brand and Legal teams to ensure compliant, brand-aligned messaging. I enjoy exploring new channels and AI-driven strategies to scale campaigns.…I'm a digital marketing specialist with 10+ years of experience running ads at national and international levels across search, social, and affiliates. My hands-on experience spans a wide range of platforms, such as: Google (search, display, YouTube), Meta (Facebook, Instagram, Threads), Pinterest, affiliate marketing, TikTok, LinkedIn and Rokt. I leverage data to optimize performance, manage multi-million budgets, and work cross-functionally with creative, Brand and Legal teams to ensure compliant, brand-aligned messaging. I enjoy exploring new channels and AI-driven strategies to scale campaigns.

Lucia H

Marketing Strategist, Growth Marketer, Digital Marketer, +4

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I'm a digital marketing specialist with 10+ years of experience running ads at national and international levels across search, social, and affiliates. My hands-on experience spans a wide range of platforms, such as: Google (search, display, YouTube), Meta (Facebook, Instagram, Threads), Pinterest, affiliate marketing, TikTok, LinkedIn and Rokt. I leverage data to optimize performance, manage multi-million budgets, and work cross-functionally with creative, Brand and Legal teams to ensure compliant, brand-aligned messaging. I enjoy exploring new channels and AI-driven strategies to scale campaigns.…I'm a digital marketing specialist with 10+ years of experience running ads at national and international levels across search, social, and affiliates. My hands-on experience spans a wide range of platforms, such as: Google (search, display, YouTube), Meta (Facebook, Instagram, Threads), Pinterest, affiliate marketing, TikTok, LinkedIn and Rokt. I leverage data to optimize performance, manage multi-million budgets, and work cross-functionally with creative, Brand and Legal teams to ensure compliant, brand-aligned messaging. I enjoy exploring new channels and AI-driven strategies to scale campaigns.

Available to hire

I’m a digital marketing specialist with 10+ years of experience running ads at national and international levels across search, social, and affiliates. My hands-on experience spans a wide range of platforms, such as: Google (search, display, YouTube), Meta (Facebook, Instagram, Threads), Pinterest, affiliate marketing, TikTok, LinkedIn and Rokt.

I leverage data to optimize performance, manage multi-million budgets, and work cross-functionally with creative, Brand and Legal teams to ensure compliant, brand-aligned messaging. I enjoy exploring new channels and AI-driven strategies to scale campaigns.

Skills

Digital Performer

Facebook Ads

Google Ads

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

User Acquisition Manager II at Prodigy Game

March 1, 2021 - Present

Manage Meta, Pinterest, affiliate, and Rokt campaigns; guide cross-channel media plans; oversee five to seven-figure monthly budgets; reforecast quarterly and allocate spend to high-converting channels; collaborate with creative teams for platform-specific assets; present weekly performance insights; set monthly goals; write compliant ad copy; maintain tracking integrity; conduct incrementality testing and A/B experiments; evaluate attribution models.

Paid Media Specialist at Dyson

December 31, 2021 - October 15, 2025

Plan and implement online campaigns across search, social, display, and affiliate marketing for English and French markets; manage large annual budgets for national campaigns; monitor performance across Facebook, Instagram, Pinterest, Google Search & Display, Shopping ads, Bing, and Flipp Digital Flyer; optimize campaigns using analytics and cross-functional collaboration; create analytical reports and negotiate terms with partners.

Sr. Search Campaign Manager at Ruby Life Inc.

December 31, 2019 - October 15, 2025

Bid management and ad creation for 10,000+ keywords across Latin America, Europe, North America, and Asia; manage PPC, display, in-app, and iTunes marketing to optimize CPI and ROAS; generate data-driven reports for forecasting and strategic planning; utilize HTML/JavaScript for accurate tracking and triggers; doubled international ad spend in 2017 resulting in triple conversions and 54% revenue growth.