Available to hire
I am a passionate and detail-oriented PR, events, and brand activation professional with a proven track record in creating unforgettable experiences that drive community engagement and brand awareness. I thrive on turning visions into reality in fast-paced environments with a creative, adaptable, and problem-solving mindset. From crafting compelling brand narratives to meticulously coordinating weddings, PR & corporate events, and social gatherings, I am dedicated to flawless execution and creating memorable experiences.
I collaborate with teams and clients to enhance brand perception and deliver tangible results. With a strong background in social media management and influencer marketing, I help brands grow their online presence and connect meaningfully with their target audience.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Spanish; Castilian
Advanced
Italian
Intermediate
Catalan; Valencian
Beginner
Work Experience
Social Media Manager | TikTok Shop Specialist at Freelance @Twels Digital
February 1, 2025 - PresentCollaborated with a digital marketing agency, working with US-based entrepreneurs to strengthen their online presence and drive sales. Managed and grew social media communities across Meta platforms and TikTok, created high-quality visual content leveraging photography skills, set up and optimized TikTok Shops to streamline e-commerce, and built partnerships with affiliates and influencers to boost brand visibility and conversions.
Sr. PR, Advertising & Events Specialist at Avon Cosmetics, Romania
September 30, 2022 - July 15, 2025Planned and executed large-scale brand activations, product launches, and influencer engagement events to enhance brand awareness and loyalty. Led store opening campaigns and community-driven events integrating PR, influencer marketing, and experiential strategies. Managed vendor relations, event logistics, and on-site branding. Developed strategic event calendars aligned with marketing goals, supported digital marketing efforts via social media, and planned impactful influencer marketing strategies.
Wedding planner & Event coordinator at Idyllic Events, Romania
October 31, 2022 - July 15, 2025Designed, planned, and executed bespoke lifestyle events and weddings ensuring memorable and emotionally resonant experiences. Built strong vendor and partner networks, managed event logistics including venue sourcing, scheduling, budgeting, and contingency planning. Specialized in community-focused experiences to enhance guest engagement and satisfaction.
Brand Partnership Manager at Global Records, Romania
December 31, 2018 - July 15, 2025Created and managed influencer marketing campaigns for top-tier talents aligning brand goals with content strategies. Developed and maintained strategic brand partnerships for amplified brand reach. Monitored trends in digital marketing and social media to maintain innovative campaigns and coordinated talents, clients, and campaign goals ensuring on-time delivery and success.
Brand building & customer marketing executive at Unilever, Romania
September 30, 2017 - July 15, 2025Led brand building and customer marketing initiatives for major ice cream brands such as Magnum, Carte D'Or, and Cornetto. Designed customer engagement activations to drive foot traffic and brand loyalty. Managed influencer collaborations and marketing events end-to-end, including contract negotiation, content approval, and performance analysis.
PR, Advertising & Events Specialist at Avon Cosmetics, Romania
December 31, 2015 - July 15, 2025Handled numerous event product launches supporting category or business initiatives through event planning, creative, technical, and logistical management. Managed digital product PR including articles and content on social and digital platforms. Adapted advertising scripts for local markets and supported internal communications to improve employee engagement.
PR Assistant at Avon Cosmetics, Romania
December 31, 2012 - July 15, 2025Built strong relationships with journalists and media stakeholders. Conceptualized and delivered product offerings to journalists and influencers for better outreach. Created PR materials securing increased organic coverage.
Social Media Manager | TikTok Shop Specialist at Freelance @Twels Digital
February 1, 2025 - PresentCollaborate with a digital marketing agency, working with US-based entrepreneurs to establish strong online brand presence and drive sales. Manage and grow social media communities across Meta platforms and TikTok, create high-quality visual content, set up and optimize TikTok Shops for streamlining e-commerce, and build partnerships with affiliates and influencers to increase brand visibility and conversions.
Sr. PR, Advertising & Events Specialist at Avon Cosmetics, Romania
September 30, 2022 - July 15, 2025Planned and executed large-scale brand activations, product launches, and influencer engagement events to enhance brand awareness and customer loyalty. Led store opening campaigns and community-driven events integrating PR, influencer marketing, and experiential strategies. Managed vendor relations, on-site branding, event logistics, and execution. Developed strategic event calendars and activation roadmaps aligned with marketing goals. Supported digital marketing efforts by integrating event highlights into social media content. Executed influencer marketing strategies and fostered relationships with key influencers to drive brand awareness and engagement.
Wedding planner & Event coordinator at Idyllic Events, Romania
October 31, 2022 - July 15, 2025Designed, planned, and executed bespoke lifestyle events and weddings ensuring memorable experiences. Built vendor and partner networks to optimize quality within budget constraints. Managed event logistics such as venue sourcing, scheduling, budgeting, and contingency planning. Specialized in community-focused experiences to enhance guest engagement and satisfaction.
Brand Partnership Manager at Global Records, Romania
December 31, 2018 - July 15, 2025Created and managed influencer marketing campaigns aligning brand goals with content strategies. Developed and maintained strategic brand partnerships for authentic collaborations that amplified brand reach. Monitored digital marketing and social media trends to keep campaigns innovative. Coordinated talents, clients, and campaign goals to ensure on-time delivery and success.
Brand building & customer marketing executive at Unilever, Romania
September 30, 2017 - July 15, 2025Led brand building and customer marketing initiatives for major ice cream brands such as Magnum, Carte D'Or, and Cornetto. Designed customer engagement activations driving foot traffic and loyalty. Managed influencer collaborations and marketing events end-to-end, including contract negotiation, content approval, and performance analysis to ensure KPI achievement.
PR, Advertising & Events Specialist at Avon Cosmetics, Romania
December 31, 2015 - July 15, 2025Experienced in event product launches including creative, technical, and logistical management, brand building and marketing strategy, audiovisual production, script-writing, budgeting, and press relations. Managed digital product PR, adapting launch articles to top women's websites and blogs for increased free PR. Adapted advertising scripts for local markets and prepared tactical briefs for media agencies. Supported internal communications by crafting and editing content and managing corporate event scheduling.
PR Assistant at Avon Cosmetics, Romania
December 31, 2012 - July 15, 2025Built strong media relationships and managed press relations and influencer engagement. Delivered special product offerings to journalists and content creators to improve outreach and coverage. Created PR materials and content for media outlets, blogs, and influencers, securing increased organic coverage.
Social Media Manager | TikTok Shop Specialist at Freelance @Twels Digital
February 1, 2025 - PresentCollaborated with a digital marketing agency, working with US-based entrepreneurs to help establish a strong online presence for their brands and drive sales. Managed and grew social media communities across Meta platforms and TikTok. Created high-quality visual content leveraging a passion for photography to enhance brand identity. Set up and optimized TikTok Shops, streamlining e-commerce for increased sales. Built partnerships with affiliates and influencers to boost brand visibility and conversions.
Sr. PR, Advertising & Events Specialist at Avon Cosmetics, Romania
September 30, 2022 - August 1, 2025Planned and executed large-scale brand activations, product launches, and influencer engagement events, enhancing brand awareness and customer loyalty. Led store opening campaigns and community-driven events, integrating PR, influencer marketing, and experiential strategies. Managed vendor relations, on-site branding, event logistics, and execution, delivering seamless and high-energy brand experiences. Developed strategic event calendars and activation roadmaps aligned with marketing goals, achieving increased media buzz and customer engagement. Supported digital marketing efforts by integrating event highlights into social media content, maximizing reach and visibility. Planned and executed impactful influencer marketing strategies, fostering relationships with key influencers and driving significant brand awareness and customer engagement.
Wedding Planner & Event Coordinator at Idyllic Events, Romania
October 31, 2022 - August 1, 2025Designed, planned, and executed bespoke lifestyle events and weddings, ensuring memorable and emotionally resonant experiences. Built strong vendor and partner networks to optimize event quality and creativity within client budgets. Managed all event logistics including venue sourcing, scheduling, budgeting, and contingency planning, maintaining smooth execution under pressure. Researched venues and vendors to find the best options for clients within budget. Developed detailed timelines for each event to ensure tasks were completed on schedule and monitored budgets to keep costs within limits. Specialized in community-focused experiences, enhancing guest engagement and satisfaction.
Brand Partnership Manager at Global Records, Romania
December 31, 2018 - August 1, 2025Created and managed influencer marketing campaigns for top-tier talents, aligning brand goals with content strategies. Developed and maintained strategic brand partnerships, ensuring authentic collaborations that amplified brand reach. Monitored trends in digital marketing and social media to keep campaigns innovative and relevant. Coordinated talents, clients, and campaign goals to ensure on-time delivery and campaign success.
Brand Building & Customer Marketing Executive at Unilever, Romania
September 30, 2017 - August 1, 2025Led brand building and customer marketing initiatives for major ice cream brands including Magnum, Carte D'Or, and Cornetto. Designed creative customer engagement activations to drive foot traffic and brand loyalty. Managed influencer collaborations and marketing events by identifying and working with top-tier influencers and content creators. Handled end-to-end campaign execution including contract negotiation, content approval, and performance analysis, ensuring achievement of KPIs.
PR, Advertising & Events Specialist at Avon Cosmetics, Romania
December 31, 2015 - August 1, 2025Experienced in event product launches to sustain categories or business initiatives including planning and executing events, managing creative, technical, and logistical elements. Responsibilities included overall event design, brand building, marketing and communication strategy, audio-visual production, script-writing, logistics, budgeting, press release and follow-up. Managed digital product PR via articles, banners, trial actions, and activations related to product launches on blogs and social media, increasing free PR coverage. Adapted advertising scripts for local markets in all campaigns and prepared tactical briefs for media agencies. Maximized local endorsers by promoting them in special projects such as local TVC launches and competitions. Supported internal communications to enhance employee engagement and streamline communication.
PR Assistant at Avon Cosmetics, Romania
December 31, 2012 - August 1, 2025Fostered strong relationships with journalists and key media stakeholders. Conceptualized and delivered special product offerings to journalists, content creators, and key opinion leaders to improve outreach. Managed press relations and influencer engagement. Created PR materials and special content for media outlets, blogs, and influencer platforms, securing increased organic coverage.
Education
Bachelor of Marketing at Academy of Economic Studies, Bucharest
January 1, 2007 - December 31, 2010Master in International Finance at Academy of Economic Studies, Bucharest
January 1, 2011 - December 31, 2013Bachelor of Marketing at Academy of Economic Studies, Bucharest
January 1, 2007 - December 31, 2010Master in International Finance at Academy of Economic Studies, Bucharest
January 1, 2011 - December 31, 2013Bachelor of Marketing at Academy of Economic Studies, Bucharest
January 1, 2007 - December 31, 2010Master in International Finance at Academy of Economic Studies, Bucharest
January 1, 2011 - December 31, 2013Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Travel & Hospitality, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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