From the moment I had my first encounter with the world of marketing, I realized it was more than just a career path — it was a true passion. What began as simple curiosity about how brands connect with people through creative ideas and memorable experiences soon became my drive to learn, innovate, and create campaigns with real impact. Throughout my experience at companies such as VML Y&R and through academic and professional projects, I have developed strong skills in digital marketing, branding, and strategic communications, collaborating with cross-functional teams to design campaigns that not only tell stories but also deliver measurable results. I am especially proud of contributing to initiatives such as the “Life Extending Stickers” campaign for Makro, winner of a Cannes Lions Gold Award, which taught me the value of creativity with purpose. I am a dedicated, results-driven, and detail-oriented professional. I am motivated by seeing how a well-thought-out strategy can transform the way a brand connects with its audience. My goal is to continue growing professionally by bringing innovative solutions to the table and delivering projects that generate real value for both the company and its clients. I would be thrilled to bring my enthusiasm, creativity, and commitment to your company and contribute to the growth of your marketing and communications team. I look forward to the opportunity to discuss how I can support your objectives. Thank you for your time and consideration. Sincerely, Luciana

From the moment I had my first encounter with the world of marketing, I realized it was more than just a career path — it was a true passion. What began as simple curiosity about how brands connect with people through creative ideas and memorable experiences soon became my drive to learn, innovate, and create campaigns with real impact. Throughout my experience at companies such as VML Y&R and through academic and professional projects, I have developed strong skills in digital marketing, branding, and strategic communications, collaborating with cross-functional teams to design campaigns that not only tell stories but also deliver measurable results. I am especially proud of contributing to initiatives such as the “Life Extending Stickers” campaign for Makro, winner of a Cannes Lions Gold Award, which taught me the value of creativity with purpose. I am a dedicated, results-driven, and detail-oriented professional. I am motivated by seeing how a well-thought-out strategy can transform the way a brand connects with its audience. My goal is to continue growing professionally by bringing innovative solutions to the table and delivering projects that generate real value for both the company and its clients. I would be thrilled to bring my enthusiasm, creativity, and commitment to your company and contribute to the growth of your marketing and communications team. I look forward to the opportunity to discuss how I can support your objectives. Thank you for your time and consideration. Sincerely, Luciana

Available to hire

From the moment I had my first encounter with the world of marketing, I realized it was more than just a career path — it was a true passion. What began as simple curiosity about how brands connect with people through creative ideas and memorable experiences soon became my drive to learn, innovate, and create campaigns with real impact.

Throughout my experience at companies such as VML Y&R and through academic and professional projects, I have developed strong skills in digital marketing, branding, and strategic communications, collaborating with cross-functional teams to design campaigns that not only tell stories but also deliver measurable results.

I am especially proud of contributing to initiatives such as the “Life Extending Stickers” campaign for Makro, winner of a Cannes Lions Gold Award, which taught me the value of creativity with purpose.

I am a dedicated, results-driven, and detail-oriented professional. I am motivated by seeing how a well-thought-out strategy can transform the way a brand connects with its audience. My goal is to continue growing professionally by bringing innovative solutions to the table and delivering projects that generate real value for both the company and its clients.

I would be thrilled to bring my enthusiasm, creativity, and commitment to your company and contribute to the growth of your marketing and communications team. I look forward to the opportunity to discuss how I can support your objectives.

Thank you for your time and consideration.
Sincerely,
Luciana

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Marketing & Lead Generation Specialist at Digital Smart Group
January 1, 2025 - September 19, 2025
Managed cross-channel digital campaigns, including content marketing, SEO, and social media. Expanded the company’s LinkedIn presence by 80% crafting targeted content. Directed creative assets, including videos, blogs, and whitepapers, that communicated the value of innovative tech solutions to potential clients. Developed marketing activities for exhibitions such as Mobile World Congress and Enlit Europe.
Marketing & Lead Generation Specialist at Digital Smart Group
January 1, 2025 - September 19, 2025
Managed cross-channel digital campaigns, including content marketing, SEO, and social media. Expanded the company’s LinkedIn presence by 80% and crafted targeted content. Directed creative assets, including videos, blogs, and whitepapers, that communicated the value of innovative tech solutions to potential clients. Developed marketing activities for exhibitions such as Mobile World Congress and Enlit Europe.
Event Coordinator at IDOS S.A.S.
August 31, 2024 - September 19, 2025
Managed material inventory for corporate events with Colombian public enterprises, including Naturgas and the National Mining Congress, ensuring seamless event execution. Coordinated schedule logistics for high-profile international speakers such as Guillaume Pitron (French journalist and author on the geopolitics of raw materials), Joseph Cavatoni (World Gold Council), and Martin Hilbert (UC Davis).
Event Coordinator at IDOS.A.S
August 1, 2024 - September 19, 2025
Managed material inventory for corporate events with Colombian public enterprises, including Naturgas and The National Mining Congress, ensuring seamless event execution. Coordinated schedule logistics for high-profile international speakers such as Guillaume Pitron, Joseph Cavatoni, and Martin Hilbert.
Accounting Intern at VMLY&R
August 31, 2023 - September 19, 2025
Supervised events for high-profile clients such as Botox, Coca-Cola, and Conmebol; contributed to brand activation and campaign management initiatives. Collaborated with cross-functional teams to schedule and facilitate ideation sessions. Actively participated in the development of the advertising campaign Life Extending Stickers for Makro, which earned a Gold Cannes Lion.
Accounting Intern at VMLY&R
August 1, 2023 - September 19, 2025
Supervised events for high-profile clients such as Botox, Coca-Cola, and Conmebol, contributing to brand activation and campaign management initiatives. Collaborated with cross-functional teams to schedule and facilitate ideation sessions. Participated in the development of the 'Life Extending Stickers' campaign for Makro, which earned a Gold Cannes Lion.

Education

Bachelor in Business Administration at EU Business School / University of Derby
January 1, 2022 - January 1, 2026
Diploma at Colegio Anglo Colombiano
January 1, 2008 - January 1, 2022
Bachelor in Business Administration at EU Business School / University of Derby
January 1, 2022 - January 1, 2026
Diploma - Secondary Education at Colegio Anglo Colombiano
January 1, 2008 - January 1, 2022

Qualifications

Gold Cannes Lion
January 11, 2030 - September 19, 2025
Diploma - Secondary Education
January 1, 2008 - January 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet