Lucía García Cayetano
Marketing and communications professional with over 6 years of experience in creative agencies, public institutions and corporate environments.
About
Marketing and communications professional with over 6 years of experience in creative agencies, public institutions and corporate environments. Specialised in strategic account management, integrated campaign development, institutional communication and content planning. I have worked with leading national and international brands such as Heineken, Junta de Andalucía, Universidad Loyola, Grupo PEPSICO and Fundación Cruzcampo. My profile combines creative vision and results-oriented thinking, supported by a strong foundation in psychomarketing and business growth. I am looking to continue adding value in environments where strategy, image and impact are essential.
- 5 years' experience
- Joined February 2026
Skills· 4
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Retail
Work experience· 5 roles
Leading communication and marketing strategies for the group’s brands; managing and producing campaigns for Wituka and Holgers.
Leading communications and marketing strategies for national accounts; campaign management in growth marketing, branding and paid media; direct management of clients such as Spagnolo Moda, Sevilla Fashion Outlet, Flormar, Caja Rural del Sur, among others; development of 360° campaigns, content supervision and coordination of creative teams.
Coordination of the institutional communications strategy for the City Council and its departments; design and implementation of cultural, tourism and city image promotion campaigns; head of the press office, media relations and organization of high-profile public events.
Education
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