Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Marketing and communications professional with over 6 years of experience in creative agencies, public institutions and corporate environments. Specialised in strategic account management, integrated campaign development, institutional communication and content planning. I have worked with leading national and international brands such as Heineken, Junta de Andalucía, Universidad Loyola, Grupo PEPSICO and Fundación Cruzcampo. My profile combines creative vision and results-oriented thinking, supported by a strong foundation in psychomarketing and business growth. I am looking to continue adding value in environments where strategy, image and impact are essential.…Marketing and communications professional with over 6 years of experience in creative agencies, public institutions and corporate environments. Specialised in strategic account management, integrated campaign development, institutional communication and content planning. I have worked with leading national and international brands such as Heineken, Junta de Andalucía, Universidad Loyola, Grupo PEPSICO and Fundación Cruzcampo. My profile combines creative vision and results-oriented thinking, supported by a strong foundation in psychomarketing and business growth. I am looking to continue adding value in environments where strategy, image and impact are essential.

Lucía García Cayetano

Creative Director, Project Manager, Content Creator, +1





Marketing and communications professional with over 6 years of experience in creative agencies, public institutions and corporate environments. Specialised in strategic account management, integrated campaign development, institutional communication and content planning. I have worked with leading national and international brands such as Heineken, Junta de Andalucía, Universidad Loyola, Grupo PEPSICO and Fundación Cruzcampo. My profile combines creative vision and results-oriented thinking, supported by a strong foundation in psychomarketing and business growth. I am looking to continue adding value in environments where strategy, image and impact are essential.…Marketing and communications professional with over 6 years of experience in creative agencies, public institutions and corporate environments. Specialised in strategic account management, integrated campaign development, institutional communication and content planning. I have worked with leading national and international brands such as Heineken, Junta de Andalucía, Universidad Loyola, Grupo PEPSICO and Fundación Cruzcampo. My profile combines creative vision and results-oriented thinking, supported by a strong foundation in psychomarketing and business growth. I am looking to continue adding value in environments where strategy, image and impact are essential.

Available to hire

Marketing and communications professional with over 6 years of experience in creative agencies, public institutions and corporate environments. Specialised in strategic account management, integrated campaign development, institutional communication and content planning. I have worked with leading national and international brands such as Heineken, Junta de Andalucía, Universidad Loyola, Grupo PEPSICO and Fundación Cruzcampo. My profile combines creative vision and results-oriented thinking, supported by a strong foundation in psychomarketing and business growth. I am looking to continue adding value in environments where strategy, image and impact are essential.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Marketing Manager at Hello Monday

March 2, 2024 - July 2, 2025

Leading communications and marketing strategies for national accounts; campaign management in growth marketing, branding and paid media; direct management of clients such as Spagnolo Moda, Sevilla Fashion Outlet, Flormar, Caja Rural del Sur, among others; development of 360° campaigns, content supervision and coordination of creative teams.

Institutional Communications Advisor at Ayuntamiento de Utrera (Utrera City Council)

August 1, 2023 - February 1, 2024

Coordination of the institutional communications strategy for the City Council and its departments; design and implementation of cultural, tourism and city image promotion campaigns; head of the press office, media relations and organization of high-profile public events.

Account Executive at El Cuartel Creativo

March 1, 2021 - July 1, 2023

Project and event management (macro and micro scale); client liaison and coordination of campaigns for Fundación Cruzcampo, Junta de Andalucía, Universidad de Loyola, Heineken (El Águila, Cruzcampo), CC Lago and Grupo PepsiCo; management of multi-disciplinary teams with a constant focus on communication goals and brand awareness.

Account Executive – Digital Marketing at Keller Williams Spain

September 1, 2020 - February 1, 2021

Design of digital strategies and execution of recruitment campaigns for the real estate sector; planning of paid media campaigns, email marketing, automation and performance analysis; coordination of internal and external processes in administrative and financial areas.

Marketing Manager at Pampling Group

September 1, 2025 - Present

Leading communication and marketing strategies for the group’s brands; managing and producing campaigns for Wituka and Holgers.