Hi, I’m Lucinda McMeeken. I’m a senior graphic designer based in Queenstown, New Zealand, with over 14 years of experience across digital and print. I enjoy creating brands that feel authentic, and I thrive in fast-paced agency settings where collaboration and bold ideas drive great outcomes. Outside the studio, I’m drawn to the outdoors and a balanced lifestyle. I’m passionate about mentoring junior designers, exploring new design trends, and partnering with clients to translate their vision into human-centered solutions that grow their businesses. I love connecting with like-minded people in and outside the workplace. Check out my work here: _Website not available. Sign in: https://www.twine.net/signup_

Lucinda M

Hi, I’m Lucinda McMeeken. I’m a senior graphic designer based in Queenstown, New Zealand, with over 14 years of experience across digital and print. I enjoy creating brands that feel authentic, and I thrive in fast-paced agency settings where collaboration and bold ideas drive great outcomes. Outside the studio, I’m drawn to the outdoors and a balanced lifestyle. I’m passionate about mentoring junior designers, exploring new design trends, and partnering with clients to translate their vision into human-centered solutions that grow their businesses. I love connecting with like-minded people in and outside the workplace. Check out my work here: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hi, I’m Lucinda McMeeken. I’m a senior graphic designer based in Queenstown, New Zealand, with over 14 years of experience across digital and print. I enjoy creating brands that feel authentic, and I thrive in fast-paced agency settings where collaboration and bold ideas drive great outcomes.

Outside the studio, I’m drawn to the outdoors and a balanced lifestyle. I’m passionate about mentoring junior designers, exploring new design trends, and partnering with clients to translate their vision into human-centered solutions that grow their businesses. I love connecting with like-minded people in and outside the workplace.

Check out my work here: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Senior Designer at Design Juice
January 1, 2022 - January 1, 2025
As Senior Designer at Design Juice, I lead projects from concept to completion, delivering brand identities, print and packaging, web design and build, digital marketing campaigns, signage, and vehicle graphics. I collaborate directly with clients, present concepts, and ensure every outcome aligns with their vision and business goals. The role blends creative direction with project management, overseeing timelines, budgeting, and mentoring junior designers to maintain a high standard across the studio.
Digital & UX Designer at Whitelaw Mitchell Design Agency
January 1, 2020 - January 1, 2022
Contracting role focused on UX audits to improve user and customer experience. Originated sitemaps, wireframes and final design concepts for websites and other digital projects, while strictly following brand guidelines. Presented to clients and produced UI toolkit specifications to aid developers. Ongoing research on design trends and user testing.
Freelance Senior Designer at Self-Employed / Freelancing
January 1, 2019 - January 1, 2022
Helping small businesses build and grow their brands, including logo design, brand identity, and implementing websites on Squarespace and Shopify. Collaborated with digital marketing agencies to create social ads and used Mailchimp for email campaigns.
Mid-weight Digital Designer at Design by Structure
January 1, 2015 - January 1, 2018
Originated sitemaps, wireframes and final design concepts for websites and digital projects, integrated user testing findings, contributed to conceptual work on client projects, produced design specifications for developers, and mentored junior digital designers in a fast-paced team.
Graphic & Web Designer at Swordfox Creative Studio
January 1, 2012 - Present
Designed artwork for print and web, liaised with clients, and worked to tight deadlines and budgets. Prepared print-ready files and delivered final products for print and web.

Education

Bachelor of Visual Communication Design at Otago Polytechnic, Dunedin
January 1, 2008 - November 23, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail

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