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I'm Lucía Tomás, a Senior Identity Designer and Visual Systems Specialist based in Spain, with 10+ years leading visual identities, branding systems, and editorial design for global brands. I excel at geometric logo construction and translating complex strategic goals into high-precision visual solutions. I bring a collaborative, user-centered mindset to every project and enjoy shaping cohesive brand ecosystems across digital and physical touchpoints. I have a proven track record of operational excellence, including delivering a 70% reduction in delivery times through structured multitasking and workflow optimization. I’m currently pursuing a Master in UX/UI Design to bridge aesthetic excellence with digital information architecture, ensuring brands not only look superb but also function seamlessly in real-world digital ecosystems.…I'm Lucía Tomás, a Senior Identity Designer and Visual Systems Specialist based in Spain, with 10+ years leading visual identities, branding systems, and editorial design for global brands. I excel at geometric logo construction and translating complex strategic goals into high-precision visual solutions. I bring a collaborative, user-centered mindset to every project and enjoy shaping cohesive brand ecosystems across digital and physical touchpoints. I have a proven track record of operational excellence, including delivering a 70% reduction in delivery times through structured multitasking and workflow optimization. I’m currently pursuing a Master in UX/UI Design to bridge aesthetic excellence with digital information architecture, ensuring brands not only look superb but also function seamlessly in real-world digital ecosystems.

Lucía Tomás

Graphic Designer, Brand Designer, Logo Designer, +5

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I'm Lucía Tomás, a Senior Identity Designer and Visual Systems Specialist based in Spain, with 10+ years leading visual identities, branding systems, and editorial design for global brands. I excel at geometric logo construction and translating complex strategic goals into high-precision visual solutions. I bring a collaborative, user-centered mindset to every project and enjoy shaping cohesive brand ecosystems across digital and physical touchpoints. I have a proven track record of operational excellence, including delivering a 70% reduction in delivery times through structured multitasking and workflow optimization. I’m currently pursuing a Master in UX/UI Design to bridge aesthetic excellence with digital information architecture, ensuring brands not only look superb but also function seamlessly in real-world digital ecosystems.…I'm Lucía Tomás, a Senior Identity Designer and Visual Systems Specialist based in Spain, with 10+ years leading visual identities, branding systems, and editorial design for global brands. I excel at geometric logo construction and translating complex strategic goals into high-precision visual solutions. I bring a collaborative, user-centered mindset to every project and enjoy shaping cohesive brand ecosystems across digital and physical touchpoints. I have a proven track record of operational excellence, including delivering a 70% reduction in delivery times through structured multitasking and workflow optimization. I’m currently pursuing a Master in UX/UI Design to bridge aesthetic excellence with digital information architecture, ensuring brands not only look superb but also function seamlessly in real-world digital ecosystems.

Available to hire

I’m Lucía Tomás, a Senior Identity Designer and Visual Systems Specialist based in Spain, with 10+ years leading visual identities, branding systems, and editorial design for global brands. I excel at geometric logo construction and translating complex strategic goals into high-precision visual solutions. I bring a collaborative, user-centered mindset to every project and enjoy shaping cohesive brand ecosystems across digital and physical touchpoints.

I have a proven track record of operational excellence, including delivering a 70% reduction in delivery times through structured multitasking and workflow optimization. I’m currently pursuing a Master in UX/UI Design to bridge aesthetic excellence with digital information architecture, ensuring brands not only look superb but also function seamlessly in real-world digital ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Graphic Designer – Visual Identity & Editorial at Freelance

January 1, 2016 - Present

Designed custom monograms, minimalist logos, and visual identities for small brands and events. Developed wedding stationery designs including invitations, menus, place cards, and welcome cards. Created refined graphic illustrations and bespoke line work tailored to branding. Delivered print-ready layouts ensuring balance, detail, and compositional elegance. Adapted designs to various formats while maintaining visual coherence and elegance.

Senior Graphic Designer at Nazova SL - One& One

January 1, 2024 - Present

Produced branding materials and packaging systems with a clean, editorial aesthetic. Collaborated with creative direction to maintain consistency across all materials. Developed catalogs, printed guides, and refined layout compositions.

Graphic Designer at Hipódromo Argentino de Palermo

January 1, 2023 - August 6, 2025

Designed editorial layouts, corporate brochures, and internal materials. Worked with detailed image editing and typographic hierarchy for print.

Senior Graphic Designer at Nazova SL - One&One

January 1, 2024 - Present

Developed marketing visuals for events, social media, and corporate presentations. Prepared print-ready artwork following CMYK and pre-press standards. Produced 3D mockups for product presentations and digital marketing.

Graphic Designer – Branding & Editorial at Freelance

January 1, 2016 - Present

Developed packaging for cosmetics, retail, and consumer products; designed labels, boxes, and presentation assets consistent with brand identity; managed end-to-end projects from concept to final pre-press files; developed key visuals, brochures, print campaigns, invites, and digital materials; provided art direction for client-facing projects and ensured production-quality assets.

Graphic Designer at Hipódromo Argentino de Palermo

January 1, 2023 - September 8, 2025

Created print and promotional materials, including merchandising; designed brand assets with a focus on luxury and exclusivity; collaborated on marketing campaigns, ensuring quality control in printing and finishes; produced corporate materials, brochures, and campaign visuals for large-scale events; worked with editorial grids and high-end print production.

Senior Graphic Designer at Nazova SL - One&One

January 1, 2024 - Present

Developed marketing visuals for events, social media, and corporate presentations. Prepared print-ready artwork following CMYK and prepress standards. Produced 3D mockups for product presentations and digital marketing.

Graphic Designer at Branding & Editorial Freelance

January 1, 2016 - Present

Developed packaging for cosmetics, retail, and consumer products; designed labels, boxes, and presentation assets aligned with brand identity; managed end-to-end projects from concept to final prepress files. Developed key visuals, brochures, print campaigns, invitations, and digital materials. Provided art direction for client-facing projects and ensured production-quality design assets.

Graphic Designer at Hipódromo Argentino de Palermo

December 31, 2023 - September 8, 2025

Created print and promotional materials, including merchandising; designed brand assets with focus on luxury and exclusivity. Collaborated on marketing campaigns, ensuring print quality control in printing and finishes. Produced corporate materials, brochures, and campaign visuals for large-scale events. Worked with editorial grids and high-end print production.

Art Director / Design Lead at Nazova SL. One & One

January 1, 2024 - January 1, 2025

Leading the development of brand identity systems for global clients, ensuring technical discipline and geometric precision. Creating technical 'Brand Books' and style guides to ensure global consistency across digital and physical touchpoints. Translating complex strategic missions into authoritative and scalable visual systems.

Graphic Designer & Web Designer at Hipódromo Argentino de Palermo (HAPSA)

January 1, 2021 - January 1, 2023

Managed end-to-end visual identity and signage for a massive entertainment complex and B2C brand. Revolutionized the creative production pipeline, achieving a 70% increase in delivery speed for complex projects while maintaining rigorous technical standards. Developed scalable digital assets, editorial layouts for large-scale events, and oversaw final artwork for large-format printing.

Brand Identity & Systems Designer at Estudio Mantra, Diseño & Comunicación

January 1, 2016 - January 1, 2021

Brand Identity & Systems: Developed comprehensive identity systems from the ground up, with a focus on geometric logo resolution and brand architecture. Editorial Design: Created complex editorial pieces, technical brand manuals, and grid systems for high-level corporate publications. Web & Digital Design: Translated corporate identities into digital environments, ensuring visual hierarchy, scalability, and structural integrity.