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Hi, I’m Guy Whitehead. I’ve spent 30+ years driving sales, strategic marketing, and brand growth across institutional finance and the beverage industry. I started my career as an institutional sales professional, rose to Partner at Craig-Hallum Capital Group, and consistently ranked among the firm’s top three sales producers for more than 25 years. Today I fuse that analytical mindset with hands-on brand-building as the Founder & Head Distiller of Lucky Guys Distillery, where I guide product development, distributor relationships, and market expansion in the craft beverage space. I excel at blending data-driven insights with creative marketing—developing go-to-market strategies, expanding distributor networks, and launching new products (including RTDs and THC-infused offerings). I’m based in Hudson, Wisconsin, and I’m passionate about mentoring teams, delivering measurable results, and engaging communities through education and event programming.…Hi, I’m Guy Whitehead. I’ve spent 30+ years driving sales, strategic marketing, and brand growth across institutional finance and the beverage industry. I started my career as an institutional sales professional, rose to Partner at Craig-Hallum Capital Group, and consistently ranked among the firm’s top three sales producers for more than 25 years. Today I fuse that analytical mindset with hands-on brand-building as the Founder & Head Distiller of Lucky Guys Distillery, where I guide product development, distributor relationships, and market expansion in the craft beverage space. I excel at blending data-driven insights with creative marketing—developing go-to-market strategies, expanding distributor networks, and launching new products (including RTDs and THC-infused offerings). I’m based in Hudson, Wisconsin, and I’m passionate about mentoring teams, delivering measurable results, and engaging communities through education and event programming.

Guy Whitehead

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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Hi, I’m Guy Whitehead. I’ve spent 30+ years driving sales, strategic marketing, and brand growth across institutional finance and the beverage industry. I started my career as an institutional sales professional, rose to Partner at Craig-Hallum Capital Group, and consistently ranked among the firm’s top three sales producers for more than 25 years. Today I fuse that analytical mindset with hands-on brand-building as the Founder & Head Distiller of Lucky Guys Distillery, where I guide product development, distributor relationships, and market expansion in the craft beverage space. I excel at blending data-driven insights with creative marketing—developing go-to-market strategies, expanding distributor networks, and launching new products (including RTDs and THC-infused offerings). I’m based in Hudson, Wisconsin, and I’m passionate about mentoring teams, delivering measurable results, and engaging communities through education and event programming.…Hi, I’m Guy Whitehead. I’ve spent 30+ years driving sales, strategic marketing, and brand growth across institutional finance and the beverage industry. I started my career as an institutional sales professional, rose to Partner at Craig-Hallum Capital Group, and consistently ranked among the firm’s top three sales producers for more than 25 years. Today I fuse that analytical mindset with hands-on brand-building as the Founder & Head Distiller of Lucky Guys Distillery, where I guide product development, distributor relationships, and market expansion in the craft beverage space. I excel at blending data-driven insights with creative marketing—developing go-to-market strategies, expanding distributor networks, and launching new products (including RTDs and THC-infused offerings). I’m based in Hudson, Wisconsin, and I’m passionate about mentoring teams, delivering measurable results, and engaging communities through education and event programming.

Available to hire

Hi, I’m Guy Whitehead. I’ve spent 30+ years driving sales, strategic marketing, and brand growth across institutional finance and the beverage industry. I started my career as an institutional sales professional, rose to Partner at Craig-Hallum Capital Group, and consistently ranked among the firm’s top three sales producers for more than 25 years. Today I fuse that analytical mindset with hands-on brand-building as the Founder & Head Distiller of Lucky Guys Distillery, where I guide product development, distributor relationships, and market expansion in the craft beverage space.

I excel at blending data-driven insights with creative marketing—developing go-to-market strategies, expanding distributor networks, and launching new products (including RTDs and THC-infused offerings). I’m based in Hudson, Wisconsin, and I’m passionate about mentoring teams, delivering measurable results, and engaging communities through education and event programming.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

German

Intermediate

Work Experience

Founder, Head Distiller & Sales/Marketing Director at Lucky Guys Distillery

January 1, 2017 - October 27, 2025

Founded and scaled a premium craft distillery brand producing award-winning bourbon, gin, vodka, and specialty liqueurs. Expanded distribution through partnerships with Johnson Brothers Distribution and College City Beverage, growing retail placements by 150% in two years. Designed and executed integrated digital marketing campaigns that boosted tasting room traffic by 40% year-over-year. Led product development for RTDs and THC-infused beverages, aligning with emerging market trends. Created 150+ craft cocktail offerings and hosted educational events to enhance brand awareness and community engagement.

Partner – Institutional Sales at Craig-Hallum Capital Group

January 1, 2015 - January 1, 2015

Built and managed a multi-million-dollar institutional client portfolio, specializing in equities, research-driven sales, and corporate access. Ranked in the top 3 sales producers firmwide for 25+ consecutive years, consistently exceeding revenue targets. Developed and maintained long-term relationships with hedge funds, mutual funds, and institutional investors. Partnered with research analysts and investment banking teams to deliver customized investment strategies to institutional clients. Recognized for exceptional client service and revenue generation, contributing significantly to firm growth.

Institutional Sales Representative at John G. Kinnard & Company

January 1, 2000 - January 1, 2000

Expanded the firm’s institutional sales presence across multiple markets, delivering double-digit annual revenue growth. Built a reputation for trusted client relationships, research distribution, and strategic equity sales.

Beverage & Sales Consultant at Independent Advisory/Contract

January 1, 2019 - October 27, 2025

Provided strategic consulting for regional beverage brands, focusing on market positioning, go-to-market strategy, and sales channel expansion. Assisted in developing retail sell sheets, pricing models, and promotional campaigns for small-batch producers entering competitive markets. Delivered remote sales strategies for multi-state distribution, leveraging CRM tools and virtual sales presentations.