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I’m a UK-based e-commerce specialist with years of hands-on experience helping small businesses grow their presence on Amazon and beyond. From listing optimisation and A+ content to FBA management and marketplace strategy, I understand what it takes to turn a product page into a sales machine. With a background spanning retail, luxury jewellery, and cruise line environments, I bring a broad commercial perspective to every project — combined with a genuine passion for making brands look great and perform even better online. Whether you need your Amazon account managed, your Shopify store built, or your product photography to finally do your products justice, I’d love to help. Let’s get your business thriving online.…I’m a UK-based e-commerce specialist with years of hands-on experience helping small businesses grow their presence on Amazon and beyond. From listing optimisation and A+ content to FBA management and marketplace strategy, I understand what it takes to turn a product page into a sales machine. With a background spanning retail, luxury jewellery, and cruise line environments, I bring a broad commercial perspective to every project — combined with a genuine passion for making brands look great and perform even better online. Whether you need your Amazon account managed, your Shopify store built, or your product photography to finally do your products justice, I’d love to help. Let’s get your business thriving online.

Kimberley Deakin

Photographer, Designer, Social Media Manager, +3

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I’m a UK-based e-commerce specialist with years of hands-on experience helping small businesses grow their presence on Amazon and beyond. From listing optimisation and A+ content to FBA management and marketplace strategy, I understand what it takes to turn a product page into a sales machine. With a background spanning retail, luxury jewellery, and cruise line environments, I bring a broad commercial perspective to every project — combined with a genuine passion for making brands look great and perform even better online. Whether you need your Amazon account managed, your Shopify store built, or your product photography to finally do your products justice, I’d love to help. Let’s get your business thriving online.…I’m a UK-based e-commerce specialist with years of hands-on experience helping small businesses grow their presence on Amazon and beyond. From listing optimisation and A+ content to FBA management and marketplace strategy, I understand what it takes to turn a product page into a sales machine. With a background spanning retail, luxury jewellery, and cruise line environments, I bring a broad commercial perspective to every project — combined with a genuine passion for making brands look great and perform even better online. Whether you need your Amazon account managed, your Shopify store built, or your product photography to finally do your products justice, I’d love to help. Let’s get your business thriving online.

Available to hire

I’m a UK-based e-commerce specialist with years of hands-on experience helping small businesses grow their presence on Amazon and beyond. From listing optimisation and A+ content to FBA management and marketplace strategy, I understand what it takes to turn a product page into a sales machine.
With a background spanning retail, luxury jewellery, and cruise line environments, I bring a broad commercial perspective to every project — combined with a genuine passion for making brands look great and perform even better online.
Whether you need your Amazon account managed, your Shopify store built, or your product photography to finally do your products justice, I’d love to help.
Let’s get your business thriving online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Property Photographer at Viewber

May 1, 2024 - Present

Conduct property visits to capture high-quality photos and videos for estate agents, measure properties to create detailed floor plans for marketing and valuation, facilitate property viewings, provide photo/video opinion reports, and verify seller identities with compliance checks on behalf of online estate agents.

Freelance Ecommerce Specialist at Lucora Ltd

April 1, 2015 - Present

Build stores on Amazon, eBay, Etsy, OnBuy, Shopify and wholesale platforms; Private label product design; Source new products and test market; liaise with manufacturers, shipping and customs; Product photography, photoshop and creative editing; Customer service and administration; Social media, SEO, copywriting and PPC; Sales forecast and cash flow management; Account audit and A/B testing.

Stay-at-Home Mother

April 1, 2013 - April 1, 2017

Organization and time management; Creative problem solving; Prioritization; General housekeeping and DIY.

General Retail Manager at Starboard Cruise Services

September 1, 2012 - April 1, 2013

Ran large teams across 17 stores onboard the new Celebrity cruise ship fleet; Delivered team meetings, set goals and motivated staff; Trained and developed assistant managers; Built promotional planners; Measured success and implemented changes; Led home office and vendor visits; Managed personal development through one-on-one coaching; Interpreted reports to drive action plans; Handled disciplinaries and counseling; Attended Home Office training in Miami.

Visual and Operations Manager at Starboard Cruise Services

December 1, 2010 - September 1, 2012

Oversee visual and operational standards for 17 onboard stores; Ran multiple stores in managers' absence; Led team meetings and development; Created and monitored promotions; Managed payroll, HR procedures, and administration; Coordinated with shipyard and head office; Served as project manager and monitored contractors; Authored the first visual and operations manual for Celebrity Cruises.

Retail Sales Associate at Starboard Cruise Services

July 1, 2009 - December 1, 2010

Managed store operations onboard across multiple departments including perfume and cosmetics, liquor, clothing and footwear, and fine jewelry; Stock management, visual merchandising, administration, and general housekeeping; Complied with Safety of Life at Sea regulations; Participated in inaugural set up for Oasis of the Seas.

Store Manager at Ghia Menswear

October 1, 2008 - July 1, 2009

Ran a 2-floor designer menswear boutique; Managed a small team; Processed deliveries; Visual merchandising; Till operations, cash handling and banking.

Retail Sales Associate at Starboard Cruise Services

December 1, 2007 - September 1, 2008

Ran own store onboard and promoted business across shops; Worked across all retail departments; Stock management; Visual merchandising; Administration; Adhered to SOLAS regulations; Contributed to major ship launches.

Assistant Manager at The Potting Shed Café/Restaurant

May 1, 2006 - December 1, 2007

Daily running of the café/restaurant; Staff motivation, training and recruitment; Menu planning with chefs; Marketing & promotions; Themed events; General admin including wages, rotas, bookkeeping and stock management.