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I'm Lucy Carpenter, a Fractional Marketing Director and commercial leader with over 20 years' experience supporting medium to large, established businesses across the UK. I founded Marketing Branch Ltd 15 years ago, providing senior marketing leadership and strategic direction for organisations operating without a fully resourced in-house function. I build and lead marketing strategy at scale, oversee multichannel delivery, and align marketing activity with commercial, revenue and growth objectives. I'm known for clear strategic thinking, strong stakeholder relations and delivering consistent, measurable results. I operate as a fractional Marketing Director or outsourced marketing lead, working with leadership teams to add senior capacity, drive lead generation, implement CRM and performance frameworks, and shape growth narratives for sustainable success.…I'm Lucy Carpenter, a Fractional Marketing Director and commercial leader with over 20 years' experience supporting medium to large, established businesses across the UK. I founded Marketing Branch Ltd 15 years ago, providing senior marketing leadership and strategic direction for organisations operating without a fully resourced in-house function. I build and lead marketing strategy at scale, oversee multichannel delivery, and align marketing activity with commercial, revenue and growth objectives. I'm known for clear strategic thinking, strong stakeholder relations and delivering consistent, measurable results. I operate as a fractional Marketing Director or outsourced marketing lead, working with leadership teams to add senior capacity, drive lead generation, implement CRM and performance frameworks, and shape growth narratives for sustainable success.

Lucy Carpenter

Marketing Strategist, Growth Marketer, Digital Marketer, +2

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I'm Lucy Carpenter, a Fractional Marketing Director and commercial leader with over 20 years' experience supporting medium to large, established businesses across the UK. I founded Marketing Branch Ltd 15 years ago, providing senior marketing leadership and strategic direction for organisations operating without a fully resourced in-house function. I build and lead marketing strategy at scale, oversee multichannel delivery, and align marketing activity with commercial, revenue and growth objectives. I'm known for clear strategic thinking, strong stakeholder relations and delivering consistent, measurable results. I operate as a fractional Marketing Director or outsourced marketing lead, working with leadership teams to add senior capacity, drive lead generation, implement CRM and performance frameworks, and shape growth narratives for sustainable success.…I'm Lucy Carpenter, a Fractional Marketing Director and commercial leader with over 20 years' experience supporting medium to large, established businesses across the UK. I founded Marketing Branch Ltd 15 years ago, providing senior marketing leadership and strategic direction for organisations operating without a fully resourced in-house function. I build and lead marketing strategy at scale, oversee multichannel delivery, and align marketing activity with commercial, revenue and growth objectives. I'm known for clear strategic thinking, strong stakeholder relations and delivering consistent, measurable results. I operate as a fractional Marketing Director or outsourced marketing lead, working with leadership teams to add senior capacity, drive lead generation, implement CRM and performance frameworks, and shape growth narratives for sustainable success.

Available to hire

I’m Lucy Carpenter, a Fractional Marketing Director and commercial leader with over 20 years’ experience supporting medium to large, established businesses across the UK. I founded Marketing Branch Ltd 15 years ago, providing senior marketing leadership and strategic direction for organisations operating without a fully resourced in-house function. I build and lead marketing strategy at scale, oversee multichannel delivery, and align marketing activity with commercial, revenue and growth objectives. I’m known for clear strategic thinking, strong stakeholder relations and delivering consistent, measurable results.

I operate as a fractional Marketing Director or outsourced marketing lead, working with leadership teams to add senior capacity, drive lead generation, implement CRM and performance frameworks, and shape growth narratives for sustainable success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Advanced

Work Experience

Founder and Marketing Director at Marketing Branch Ltd

January 1, 2015 - Present

Founded and grew Marketing Branch Ltd into a marketing consultancy providing senior leadership and strategic direction for medium to large, established organisations across multiple sectors in the UK. Built and led marketing strategy at scale, multi-channel delivery, and aligned activity with commercial revenue and growth objectives.

Head of UK Sales at Warbler

January 1, 2013 - January 1, 2015

Designed and executed the UK sales approach across multiple sectors, introducing innovative mobile and digital solutions. Built pipeline management, forecasting and reporting, and worked closely with the CEO to support growth planning. Travelled regularly to the USA to align UK and US sales activity and share market insights.

Sales Director at Sound Marketing Group

January 1, 2007 - January 1, 2011

Led sales and marketing across the organisation, managed a team, set targets and performance standards, and contributed to commercial strategy and growth planning.

Territory Manager at Scholler Ice Cream Ltd (Hunts Frozen Foods)

January 1, 2002 - January 1, 2003

Managed new and existing accounts across a large regional territory, delivering sales growth through relationship management and upselling.

Account Manager / Field Sales Manager at Sound Marketing

January 1, 2003 - January 1, 2007

Delivered consistent new business growth through targeted prospecting and relationship building. Managed a large portfolio of clients and exceeded quarterly sales targets. Progressed through roles based on performance and results.