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Trilingual social media manager and strategist with 6+ years of experience across agency, SaaS, and in-house environments. I specialise in content strategy, community management, influencer relations, and data-driven performance across Instagram, TikTok, YouTube, and LinkedIn. I turn analytics into practical brand growth plans, supporting client relationships, project delivery, and cross-functional collaboration. Known for managing multiple high-profile accounts simultaneously and delivering strategic programmes end to end.…Trilingual social media manager and strategist with 6+ years of experience across agency, SaaS, and in-house environments. I specialise in content strategy, community management, influencer relations, and data-driven performance across Instagram, TikTok, YouTube, and LinkedIn. I turn analytics into practical brand growth plans, supporting client relationships, project delivery, and cross-functional collaboration. Known for managing multiple high-profile accounts simultaneously and delivering strategic programmes end to end.

Lucy Machado

Social Media Manager, Community Manager, Content Strategist, +2

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Trilingual social media manager and strategist with 6+ years of experience across agency, SaaS, and in-house environments. I specialise in content strategy, community management, influencer relations, and data-driven performance across Instagram, TikTok, YouTube, and LinkedIn. I turn analytics into practical brand growth plans, supporting client relationships, project delivery, and cross-functional collaboration. Known for managing multiple high-profile accounts simultaneously and delivering strategic programmes end to end.…Trilingual social media manager and strategist with 6+ years of experience across agency, SaaS, and in-house environments. I specialise in content strategy, community management, influencer relations, and data-driven performance across Instagram, TikTok, YouTube, and LinkedIn. I turn analytics into practical brand growth plans, supporting client relationships, project delivery, and cross-functional collaboration. Known for managing multiple high-profile accounts simultaneously and delivering strategic programmes end to end.

Available to hire

Trilingual social media manager and strategist with 6+ years of experience across agency, SaaS, and in-house environments. I specialise in content strategy, community management, influencer relations, and data-driven performance across Instagram, TikTok, YouTube, and LinkedIn.

I turn analytics into practical brand growth plans, supporting client relationships, project delivery, and cross-functional collaboration. Known for managing multiple high-profile accounts simultaneously and delivering strategic programmes end to end.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

French

Fluent

Spanish; Castilian

Fluent

Work Experience

Community Manager & Social Media Strategist at Fanvue

September 1, 2025 - May 31, 2026

Primary liaison between Fanvue and external agency partners (including The Clueless Agency), ensuring clear communication, aligned strategy, and consistent delivery across all account touchpoints. Built and executed monthly content calendars using defined content pillars, delivering ongoing performance analysis and optimisation recommendations across 390K+ followers. Over 6 months: TikTok followers +51%, engagement +231%, YouTube subscribers +200%. Managed Cardi B’s Fanvue page throughout her Little Miss Drama Tour, running giveaway activations end to end (planning through winner coordination). Collaborated with PR agencies and creative teams to align campaign activity to broader narrative strategy. Led influencer outreach and fee negotiations for the Ambassador Programme using structured counter-offer frameworks to secure cost-effective partnerships.

Social Media Associate Account Strategist at Khoros

July 1, 2024 - August 31, 2025

Supported Fortune 500 clients including Meta, Johnson & Johnson, and Ray-Ban Meta. Helped grow Ray-Ban Meta’s YouTube channel from 10K to 289K+ subscribers within 5 months. Produced weekly and monthly KPI reporting across follower growth, sentiment, impressions, reach, and engagement rate for multiple clients. Managed community and copywriting across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and Threads using Khoros CRM, identifying real-time engagement opportunities. Mentored a team of 4 social media coordinators, supporting skill development, goal setting, and performance improvement.

Social Media Specialist at Dr Martens

April 1, 2020 - July 31, 2024

Grew Dr Martens’ Instagram community from 500K to 3M followers through active engagement and platform-native content optimisation across Instagram, TikTok, X, and Facebook. Conducted competitor and market research reports via Sprinklr, using social listening and benchmarking to identify actionable trends and growth opportunities. Analysed post performance using Sprinklr and Social Engage, translating data into weekly reports with clear, insight-led recommendations for the wider team.