Hi, I’m Lucy Tanner-Duckham, a creative designer specializing in product design, illustration, and packaging. I collaborate with brands and agencies to turn ideas into tangible products, vivid visuals, and cohesive identities. My freelance work spans product design, graphic design, illustration and packaging for diverse clients, all with a focus on storytelling and market appeal. I love mixing traditional craft with digital tools—think mood boards, concept sketches, and AI image generation to explore ideas fast. I’m comfortable leading small teams, managing multiple projects at once, and delivering polished assets for production, marketing, and launches.…

Lucy Tanner-Duckham

Hi, I’m Lucy Tanner-Duckham, a creative designer specializing in product design, illustration, and packaging. I collaborate with brands and agencies to turn ideas into tangible products, vivid visuals, and cohesive identities. My freelance work spans product design, graphic design, illustration and packaging for diverse clients, all with a focus on storytelling and market appeal. I love mixing traditional craft with digital tools—think mood boards, concept sketches, and AI image generation to explore ideas fast. I’m comfortable leading small teams, managing multiple projects at once, and delivering polished assets for production, marketing, and launches.…

Available to hire

Hi, I’m Lucy Tanner-Duckham, a creative designer specializing in product design, illustration, and packaging. I collaborate with brands and agencies to turn ideas into tangible products, vivid visuals, and cohesive identities. My freelance work spans product design, graphic design, illustration and packaging for diverse clients, all with a focus on storytelling and market appeal.

I love mixing traditional craft with digital tools—think mood boards, concept sketches, and AI image generation to explore ideas fast. I’m comfortable leading small teams, managing multiple projects at once, and delivering polished assets for production, marketing, and launches.

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Work Experience

Freelance Designer
November 1, 2023 - Present
Product design, graphic design, illustration and packaging projects for a variety of different clients based on previous work experience.
Designer at Portico Designs
March 1, 2022 - November 1, 2023
Working on a blend of agency and in-house projects, mostly focusing on gift products such as capsule outdoor and fitness ranges, tableware and bathroom accessories and stationery collections. Partnering closely with project managers and sourcing, developing a story for a particular range, with visual trend boards and blank sketches at concept through to final specifications and packaging at production. Working across multiple projects and pitches at the same time, monitoring upcoming trend forecasts and coming up with new, marketable products and brand identities. Constant contact with clients and factories to ensure brand protection and quality production. Some use of AI image generation across product and packaging, and additional marketing design assets such as banners, social media posts, product photoshoots and brochures.
Magazine and Gift Designer at Kennedy Publishing
October 1, 2019 - March 1, 2022
Magazine and gift design for multiple children's magazines. Publication design which is then taken through licensing approval, monitoring the production through to print. Working with stakeholders to ensure brand consistency while managing fast deadlines. Closely partnered with editors to create fun, engaging activities while managing a fast turnaround for each issue.
Designer & Illustrator at Ling Design
January 1, 2017 - October 1, 2019
Design and illustration of greetings stationery products such as card ranges, wrapping paper and gift bags.
Designer at Tonic Studios
September 1, 2012 - January 1, 2017
Designing products for the card crafting industry, including card cutting dies; creating easy paper manipulation for home crafters through cutters and nets for 2D and 3D boxes, pop-up card mechanisms and ornate toppers.

Education

BA Hons Illustration at University West of England
August 30, 2012
BA Hons Illustration at University of the West of England
January 11, 2030 - June 28, 2026
Art and Design Foundation Diploma at University of Gloucestershire
January 11, 2030 - June 28, 2026
A Levels (English A, Art A, History B; AS Level Textiles A) at Chepstow Comprehensive Sixth Form
January 11, 2030 - June 28, 2026
BA Hons Illustration at University West of England
January 11, 2030 - June 28, 2026
Art and Design Foundation Diploma at University of Gloucestershire
January 11, 2030 - June 28, 2026
A Level English (A), Art (A), History (B); AS Level Textiles (A) at Chepstow Comprehensive Sixth Form
January 11, 2030 - June 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Retail, Non-Profit Organization, Other, Media & Entertainment, Manufacturing, Professional Services
    Cayden John Dinosaur - children’s book
    'Cayden John Dinosaur' is a children's book designed and illustrated through Stephanie Drake at BeBe Bicylette. Published last year and written by Brittany Para, the story is about a young boy with autism who has difficulty answering to his name and would rather be in his world of dinosaurs. It's a story designed not only to help those who face the challenges that come with autism, but to educate those who have had no experience of it. It was a pleasure to work on such a lovely story and so much fun to illustrate. illustrator designer childrenspublishing bookillustration…
    Cook and Share, Plant and Share
    I had the privilege of working with the Soil Association on their community projects 'Cook and Share' and 'Plant and Share'. These drives helped educate and encourage people to learn how to grow and cook their own food, work together and look after their environments and wildlife. The illustrations were to fit in with their previous aesthetic - simple, fun and engaging for all ages. It was a lovely project to work on. illustrator editorialillustration…
    Greetings card designer
    I've worked in greetings cards for the best part of 10 years, through both licensing and in-house. I have created ranges for a number of publishers such as Ling Design, Nigel Quiney, Central 23 and Portico Designs, and have seen my designs featured in a number of high street stores such as TKMaxx, Tescos, Sainsburys and WHSmiths. graphicdesigner illustrator designer…
    Children’s magazine design - Kennedy Publishing
    For children's magazine publisher Kennedy Publishing I have with a variety of different leading children's brands such as Disney, Hasbro and Nickelodeon. Along with an exceptional editorial team I was able to create engaging, educational magazines on a mix of in-house and licensed titles, such as Zagtoon's Miraculous and Just Play's Hairdorables. graphicdesigner branding designer…
    Surface pattern design
    I really enjoy branching out into surface pattern design. I have licensed a number of greetings wrap designs, and have had the opportunity to use my repeat pattern skills on some new packaging designs for a tableware range. graphicdesigner illustrator designer…
    To my Lockdown Baby - children’s book
    'My Lockdown Baby' is a sweet story written by Amy Goff. She spent lockdown as a new mother, raising her son by herself in extraordinary circumstances. She knew her story would be one of many, and wanted to have it documented so that one day she and others will be able to tell their children more about that time. It follows the expectations she had in the lead up to becoming a mum and the reality she faced during covid. We came up with our own character so that hopefully everyone is able to relate to the book. 'My Lockdown Baby' will be published later this year by Olympia Publishing. illustrator designer…
    Wedding stationery
    I've designed a number of wedding stationery sets over the years, including my own. I really enjoy working in the wedding stationery industry, it frequently follows themes of typography, nature and foiling which I love. I've chosen to display a few of my favourite sets so far. graphicdesigner illustrator designer…
    Wedding Brochure
    I was approached by the owners of Pengelly Barn, a wedding venue in Cornwall, to design their new 2023 brochure. They had their brand guidelines set up already, so it was more a case of adding flourish and taking inspiration from wedding invitations for layout. I really enjoyed working on the project with them, taking inspiration from their stunning settings. The site map was especially fun. graphicdesigner branding illustrator designer…