I'm Lucy Amber Greensmith, a highly creative and forward-thinking designer with a strong eye for trend, colour and fabrication. I bring extensive experience collaborating with brands and suppliers across the UK and international fashion markets, specialising in knitwear, activewear, jerseywear and print. I have a proven ability to transform original concepts into commercially successful and aspirational designs, and I'm known for a passionate, enthusiastic approach to design, with strong presentation skills and a clear understanding of brand identity and market needs.

Lucy Amber Greensmith

I'm Lucy Amber Greensmith, a highly creative and forward-thinking designer with a strong eye for trend, colour and fabrication. I bring extensive experience collaborating with brands and suppliers across the UK and international fashion markets, specialising in knitwear, activewear, jerseywear and print. I have a proven ability to transform original concepts into commercially successful and aspirational designs, and I'm known for a passionate, enthusiastic approach to design, with strong presentation skills and a clear understanding of brand identity and market needs.

Available to hire

I’m Lucy Amber Greensmith, a highly creative and forward-thinking designer with a strong eye for trend, colour and fabrication.

I bring extensive experience collaborating with brands and suppliers across the UK and international fashion markets, specialising in knitwear, activewear, jerseywear and print. I have a proven ability to transform original concepts into commercially successful and aspirational designs, and I’m known for a passionate, enthusiastic approach to design, with strong presentation skills and a clear understanding of brand identity and market needs.

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Work Experience

Senior freelance designer (remote based)
January 1, 2024 - January 1, 2025
Freelanced across multiple product areas for brands, suppliers, and factories, including SKD Design (premium men’s knitwear range for SS26) and Concord Ventures Group (AW25 women’s knitwear range). Created CADs, mood boards and full specification packs; liaised with factories to resolve yarn, timing, and technical issues.
Senior freelance designer (remote based) at Concord Ventures Group
November 1, 2024 - January 1, 2025
Developed AW25 women’s knitwear range for a new category launch; delivered mood boards, CADs, and spec packs; worked closely with the senior designer through sampling.
Graphic Designer (Freelance) at Janger
January 1, 2024 - January 1, 2025
Graphic design for the original jeans hanger company, focusing on branding and logos.
Senior freelance designer (remote based) at Tottenham Hotspurs
January 1, 2022 - January 1, 2024
Created graphic and print designs for men’s, women’s, and kidswear, for T-shirts and hoodies.
Senior freelance designer (remote based) at SKD
January 1, 2022 - January 1, 2024
Designed knitwear collections for high street and online brands, including Ro & Zo and plus-size label LIVE Unlimited. Focused on silhouettes, colour palettes, prints and stitch techniques. Produced detailed tech packs and print artworks; worked with factories to address and resolve technical issues throughout development.
Knitwear designer (Freelance) at Geniemode
January 1, 2022 - January 1, 2024
Design consultant. Trend-based position working on multi-product; market intel and design support; sales and design meetings.
Graphic Designer (Freelance) at Janger
January 1, 2022 - January 1, 2024
Continued graphic design work including branding and logos.
Knitwear designer at Memo Fashions
April 1, 2022 - May 31, 2022
6-week project creating seasonal trend boards for client presentations and developing designs for the in-house range; supported the Head Designer with CADs and design work for customers including Monsoon and Lipsy.
Senior freelance designer (remote based) at Kisaiya London
March 1, 2016 - February 29, 2020
Led seasonal development of ladies’ and men’s activewear for a contemporary yoga and sportswear brand; oversaw production through Turkey, including seamless knitwear and cut-and-sew jersey; managed lookbook development, styling, photo editing and online imagery.
Senior freelance knitwear designer at Cassiopea sweaters
September 1, 2018 - September 1, 2019
Responsible for CSL knitwear range; researched innovative yarns; travelled to meet customers; supported factory efficiency and sampling; relationships with European market clients.
Freelance knitwear designer at Monsoon
June 1, 2015 - January 31, 2016
Specialised in embellished and embroidered knitwear; collaborated with Head of Design and Knitwear Buyer to develop mood boards and catwalk-inspired collections; remote with periodic in-house attendance.
Assistant head of design at Tapestry
January 1, 2012 - March 31, 2015
Supported Head of Design in leading and managing a team of creative knitwear designers; interpreted seasonal trend directions, colour palettes and yarn innovations; led colour/yarn stories and managed production across multiple countries.
Senior knit/jerseywear designer & production manager at JUMP, Voyager Distribution
October 1, 2010 - February 28, 2011
Oversaw design and development; managed production; lookbook styling and showroom preparation; production in Shanghai and China; led to strong sales in boutique markets.
Senior knitwear designer at Tapestry
April 1, 2005 - May 31, 2010
Designed and developed knitwear range; managed key accounts; travelled to source yarns and trends; production across China, Bangladesh, Italy, and Cambodia.
Childrenswear Design Assistant at Silverknit
April 1, 2003 - April 30, 2005
Contributed to the design of character and non-character based childrenswear, as well as ladies’ nightwear and underwear. Developed designs for major retailers including Adams, Mothercare, Woolworths, Dunne’s, BHS, and New Look. Utilised CorelDRAW and Photoshop to create detailed design visuals. Production in the Far East and Turkey.

Education

BA (Hons.): Fashion Design at Northumbria University
January 1, 1999 - January 1, 2003

Qualifications

BTEC: Art foundation
January 1, 1998 - January 1, 1998
A LEVELS: Fashion & Textiles (A)
January 1, 1998 - January 1, 1998
A LEVELS: Product design and Art
January 1, 1997 - January 1, 1997
GCSEs: Including English, Mathematics, Art & Design
January 1, 1995 - January 1, 1995

Industry Experience

Retail, Manufacturing, Media & Entertainment, Professional Services