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Hi, I’m Lucy Merrill. I’m a Strategic Marketing and Operations Executive with 10+ years of experience turning complex operational challenges into measurable value through integrated marketing and operational transformation. I specialize in rapid organizational assessment and data-driven growth initiatives across health, wellness, education, retail, and digital services, with a proven track record of delivering time-to-value for PE-backed and portfolio companies.…Hi, I’m Lucy Merrill. I’m a Strategic Marketing and Operations Executive with 10+ years of experience turning complex operational challenges into measurable value through integrated marketing and operational transformation. I specialize in rapid organizational assessment and data-driven growth initiatives across health, wellness, education, retail, and digital services, with a proven track record of delivering time-to-value for PE-backed and portfolio companies.

Lucy Merrill

Brand Strategist, Marketing Strategist, Growth Marketer, +6

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Hi, I’m Lucy Merrill. I’m a Strategic Marketing and Operations Executive with 10+ years of experience turning complex operational challenges into measurable value through integrated marketing and operational transformation. I specialize in rapid organizational assessment and data-driven growth initiatives across health, wellness, education, retail, and digital services, with a proven track record of delivering time-to-value for PE-backed and portfolio companies.…Hi, I’m Lucy Merrill. I’m a Strategic Marketing and Operations Executive with 10+ years of experience turning complex operational challenges into measurable value through integrated marketing and operational transformation. I specialize in rapid organizational assessment and data-driven growth initiatives across health, wellness, education, retail, and digital services, with a proven track record of delivering time-to-value for PE-backed and portfolio companies.

Available to hire

Hi, I’m Lucy Merrill. I’m a Strategic Marketing and Operations Executive with 10+ years of experience turning complex operational challenges into measurable value through integrated marketing and operational transformation. I specialize in rapid organizational assessment and data-driven growth initiatives across health, wellness, education, retail, and digital services, with a proven track record of delivering time-to-value for PE-backed and portfolio companies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Operations & Marketing Consultant at BY-HC Consulting

July 1, 2024 - Present

Bridge marketing and operations to bring brands to life through strategic integration and execution. Partner with portfolio companies to deliver rapid operational improvements and growth acceleration strategies across CPG, retail, and digital services, developing marketing frameworks and operational systems that drive brand awareness and customer engagement.

Head of Operations & Marketing at VSP OT

January 1, 2019 - July 1, 2024

Directed multi-channel digital marketing and led CRM-driven initiatives, delivering improvements in retention and revenue. Created performance dashboards, partnered with BI teams to align tactics with business goals, and enhanced the customer journey through cross-functional collaboration.

Marketing Operations Manager at ASG

January 1, 2018 - January 1, 2019

Designed and executed streamlined marketing operations, managed global campaigns, and led digital marketing initiatives across platforms to drive sales growth and compliance.

Event Operations Manager at Highline Event Production

January 1, 2016 - January 1, 2018

Formulated long-term event strategies, executed experiential marketing and sponsorship opportunities, and coordinated international event aspects to drive attendee engagement and brand visibility.

Account Coordinator at Philosophy Communications

January 1, 2014 - January 1, 2016

Crafted comprehensive PR and marketing strategies for a diverse client base; managed crisis communications, expanded a major retail footprint, and led large-scale campaigns that delivered measurable ROI.