Lucy Pearce

Creating campaigns that spark genuine human interest - that’s what drives me.

I’ve led creative work for brands like Diageo, Guinness, Malibu, Heineken, and Magners, and more recently for Scottish whisky distilleries and gin brands who are redefining how people experience and enjoy spirits.

I launched the branded content team at LADbible, growing it over seven years into an award-winning, multidisciplinary agency. Now, through my own company Ginger Cow, I focus on what I love most — content creation that stops people mid-scroll and makes them feel something.

I’m always exploring industry trends and best practice for social, especially within the drinks and cocktail world, and I’m passionate about crafting stories that connect brands to real people.

If you’d like to see more of my work, here’s a link to my intro deck:
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Best,
Lucy Pearce