Hello, I'm Luis Alonso, a seasoned graphic designer with over two decades of experience in branding, packaging, and digital/print design. I specialize in translating client visions into cohesive brand identities, packaging solutions, and marketing collateral, collaborating directly with clients, executives, and cross-functional teams. I enjoy tackling complex design challenges—from CAD renderings to POP displays—and I thrive in fast-paced environments that demand creativity and attention to detail. I've led design studios, built award-winning campaigns for major clients, and mentored teams on illustration and layout techniques. I'm passionate about color, culture, and storytelling, and I bring a hands-on, friendly approach to every project.

Luis Alonso

Hello, I'm Luis Alonso, a seasoned graphic designer with over two decades of experience in branding, packaging, and digital/print design. I specialize in translating client visions into cohesive brand identities, packaging solutions, and marketing collateral, collaborating directly with clients, executives, and cross-functional teams. I enjoy tackling complex design challenges—from CAD renderings to POP displays—and I thrive in fast-paced environments that demand creativity and attention to detail. I've led design studios, built award-winning campaigns for major clients, and mentored teams on illustration and layout techniques. I'm passionate about color, culture, and storytelling, and I bring a hands-on, friendly approach to every project.

Available to hire

Hello, I’m Luis Alonso, a seasoned graphic designer with over two decades of experience in branding, packaging, and digital/print design. I specialize in translating client visions into cohesive brand identities, packaging solutions, and marketing collateral, collaborating directly with clients, executives, and cross-functional teams. I enjoy tackling complex design challenges—from CAD renderings to POP displays—and I thrive in fast-paced environments that demand creativity and attention to detail.

I’ve led design studios, built award-winning campaigns for major clients, and mentored teams on illustration and layout techniques. I’m passionate about color, culture, and storytelling, and I bring a hands-on, friendly approach to every project.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Creative Designer at Freelance / Remote
August 1, 2021 - Present
Remote creative print and digital design work; packaging, CAD renderings, and POP displays; design, manage, and print full-color displays and prototypes; collaborate with clients, account executives, and leadership; create pitch decks and assist with company documents.
Sr. Graphic Designer at US Merchants
January 1, 2018 - August 1, 2021
Work directly with clients, account executives, and the CEO. Create new packaging, CAD renderings, and POP displays. Design, manage, and print full color displays, and prototypes. Work with Sales and Marketing, creating pitch decks. Assist other departments, with company documents.
Contractor (In-house Designer) at Direct Marketing & Local Screen Printing Company
January 1, 2016 - December 31, 2017
In-house designer for a direct marketing and local screen printing company. Created all new art for client projects.
Artist/Consultant/Travel at Vosoa
January 1, 2013 - December 31, 2015
Researched color, cultures, and styles through South America. Created two new Identity brands for local companies.
Owner/Operator at Queso
January 1, 2008 - January 1, 2012
Created two original graphic t-shirt collections for the Queso Brand. Produced all marketing for a trade-show at Magic in Las Vegas.
Owner at Ruby-Red Restaurant
January 1, 2004 - January 1, 2008
Sabbatical: Travel/Owner. Traveled the world, lived in Ecuador and Colombia; owner of Ruby-Red Restaurant in Cuenca, Ecuador (2006).
Co-Founder/Principal at Diesel Design Inc.
January 1, 1994 - December 31, 2004
Ran an award-winning full-service Graphic Design Agency. Worked with clients like Apple, Adobe, Macromedia, Meyersound, Motorola, HP, Warner Bros, and Wells Fargo. Managed 25 employees plus contractors, freelancers, vendors, and our clients.

Education

Graphic Design Program at San Jose State University
January 11, 2030 - February 18, 2026

Qualifications

Graphic Design Program Certified
January 11, 2030 - February 18, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Manufacturing, Retail