Luis Pedro Montoia Ribeiro

Available to hire

I’m a multilingual customer-operations and e-commerce professional with a hospitality and media background, combining strong communication with hands-on operational experience.

About

I’m a multilingual customer-operations and e-commerce professional with a hospitality and media background, combining strong communication with hands-on operational experience. Over the years, I’ve supported bar and customer-facing teams, represented brands through venue activations and staff training, and worked in fast-paced environments where service quality and problem-solving matter.

More recently, I built and managed an Amazon private-label FBA venture, handling supplier communication, sourcing, branding, product presentation, daily marketplace operations, and the administrative side of running a store. Alongside operations, I create visual content through photography and AI-assisted concepts—supporting product imagery, social assets, and marketing experiments—so I can deliver both the customer experience and the visuals that help products stand out.

  • Joined October 2026

Languages

  • EnglishFluent
  • Spanish; CastilianFluent
  • PortugueseFluent
  • Catalan; ValencianBeginner

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Telecommunications
  • Wholesale & Distribution
  • Education
  • Retail
  • Consumer Goods
  • Professional Services

More experts

Projects · 3

VANTA Classic 01 — AI Luxury Watch Campaign

Project Overview

A self-initiated, AI-assisted advertising campaign concept exploring luxury watch photography, cinematic lighting and premium product storytelling.

The project features the fictional VANTA Classic 01 watch, presented through a series of sophisticated product compositions, lifestyle imagery and editorial-inspired environments.

Creative Approach

  • Developed the campaign’s visual concept and creative direction.
  • Created AI-assisted product imagery featuring a blue watch dial, polished metallic details and a dark leather strap.
  • Explored different visual settings, including textured leather, architectural spaces, dramatic studio-style lighting and lifestyle portraits.
  • Focused on visual consistency, realistic materials, reflections and premium product presentation.
  • Designed advertising compositions suitable for social media, digital marketing and luxury-inspired brand campaigns.

Project Outcome

A cohesive luxury watch campaign concept demonstrating my skills in AI-assisted visual creation, art direction, image editing and cinematic product storytelling.

Skills Demonstrated: AI Image Generation, Art Direction, Product Visualization, Image Editing, Creative Advertising and Luxury Product Campaign Concepts.

Independent fictional advertising concept created for portfolio purposes. Not affiliated with or commissioned by an existing watch brand.

VANTA Classic 01 — AI Luxury Watch Campaign
  • AI Video Editor
  • Image Editor
  • Photographer
  • +2
AUREN NOIR — Luxury Fashion Campaign Concept

AUREN NOIR — Luxury Fashion Campaign Concept Project Overview A self-initiated, AI-assisted fashion campaign concept exploring modern luxury, minimalist aesthetics and cinematic visual storytelling. The project presents a fictional luxury accessories brand through a cohesive series of editorial images featuring a sophisticated female model, a structured black leather handbag and contemporary architectural environments. Creative Approach Developed the campaign's visual concept, mood and art direction. Created AI-assisted fashion imagery with consistent styling, lighting and colour grading. Focused on the handbag's visual presentation, material appearance and integration into editorial fashion scenes. Designed complementary compositions, including full-body portraits, close-up product details and lifestyle imagery. Produced a consistent visual identity suitable for fashion advertising, social media and digital campaigns. Project Outcome A luxury-inspired editorial campaign demonstrating my approach to art direction, AI-assisted image creation and commercial visual storytelling. Skills Demonstrated: AI Image Generation, Creative Direction, Fashion Campaign Concepts, Image Editing, Visual Storytelling and Social Media Content. Independent conceptual project created for portfolio purposes. Not a commissioned brand campaign.

  • AI Video Editor
  • Image Editor
  • Photographer
  • +2
ONYX | Real Product Photography & AI Campaign

ONYX is a self-initiated product photography and AI-assisted advertising concept developed from a real silver and black onyx pendant purchased in Cairo. The project combines original product photography, photographic retouching and AI-generated environments to develop a cohesive, desert-inspired visual campaign. The creative objective was to preserve the product's recognizable design, including its silver details, black stone and handcrafted reverse side, while expanding the visual atmosphere into premium lifestyle imagery. Services demonstrated: Product Photography, Art Direction, Adobe Photoshop, Photo Retouching, AI-Assisted Image Creation and Commercial Visual Development. Independent portfolio concept — not a commissioned brand campaign.

  • AI Video Editor
  • Image Editor
  • Photographer
  • +2

Work experience· 11 roles

Photographer & AI Visual Content Creator · Luis Montoia Studio — Self-EmployedOct 2025 – Present · 1 yr 2 mos

Independent photography and AI-assisted visual production, specializing in product imagery, photo retouching and advertising concepts. • Develop conceptual visual campaigns for fashion, jewellery, watches and skincare products. • Combine photography, Adobe Photoshop, Lightroom and generative AI to create commercial-style lifestyle imagery. • Focus on preserving product identity, material details and visual consistency. • Produce creative portfolio projects including AUREN NOIR, ONYX and VANTA. • Develop short-form product video concepts for social media and digital advertising.

Head Bartender / Bar Operations · Dome RestaurantFeb 2025 – Sep 2025 · 8 mos

Supported the bar offering during the venue’s opening and development, creating cocktail menus and a rotating cocktail-of-the-week programme. Trained bar staff, coordinated daily service, and maintained customer-facing standards to ensure consistent quality under operational pressure.

E-commerce Brand Owner · LUUV (Amazon FBA)Oct 2024 – Present · 2 yrs 2 mos

Founded and managed an Amazon private-label e-commerce business. • Managed product sourcing, supplier communication and brand development. • Created and optimized product listings and visual content for online sales. • Coordinated product photography, branding and advertising materials. • Gained hands-on experience in e-commerce operations, product presentation and customer expectations.

Head Bartender / Menu Development · Terraza de AlcanadaApr 2024 – Oct 2024 · 7 mos
Independent E-commerce & Visual Content Projects · Amazon FBA private-label venture / freelance visual workJan 2024 – Jan 2026 · 2 yrs 1 mo
Brand Ambassador & Training / Brand Activations · Schweppes (beverage-industry campaigns)Jan 2017 – Jan 2021 · 4 yrs 1 mo
Bartender / Supervisor · Hyde ClubJan 2011 – Jan 2017 · 6 yrs 1 mo
Bartender · Bem BrasilJan 2010 – Jan 2011 · 1 yr 1 mo

Education

Cinematography / Director of Photography · Centre d’Estudis Cinematogràfics de Catalunya (CECC), Barcelona2004 – 2007
Cinematography / Direction of Photography (completed) · Centre d’Estudis Cinematogràfics de Catalunya2030 – 2026
Bartending and Mixology Training · European Bartender School2030 – 2026
University studies (not completed; first year attended) · University of Lisbon2030 – 2026

Certifications and awards

Cinematography / Director of Photography2004 – 2007
Portuguese secondary education (12th year completed)2030 – 2026

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