I am an ambitious, caring, and highly skilled professional with a variety of creative, organizational, intellectual, and management skills. I specialize in formulating content strategies, writing and optimizing content, and monitoring social media and web platforms to build and engage online communities. With more than six years of experience in off-site SEO and over two years in digital marketing and content creation, I am seeking a challenging position to contribute to a company's digital communication strategy in a creative, supportive and inclusive environment. In my free time, I am dedicated to personal growth, working towards multiple certifications in Growth Marketing, improving my proficiency in Dutch, and developing my acting and baking skills. I pride myself on supporting interns and managing diverse projects involving content production, SEO, social media strategy, and community engagement across multiple platforms.

Luisa Garcia-Amaya

I am an ambitious, caring, and highly skilled professional with a variety of creative, organizational, intellectual, and management skills. I specialize in formulating content strategies, writing and optimizing content, and monitoring social media and web platforms to build and engage online communities. With more than six years of experience in off-site SEO and over two years in digital marketing and content creation, I am seeking a challenging position to contribute to a company's digital communication strategy in a creative, supportive and inclusive environment. In my free time, I am dedicated to personal growth, working towards multiple certifications in Growth Marketing, improving my proficiency in Dutch, and developing my acting and baking skills. I pride myself on supporting interns and managing diverse projects involving content production, SEO, social media strategy, and community engagement across multiple platforms.

Available to hire

I am an ambitious, caring, and highly skilled professional with a variety of creative, organizational, intellectual, and management skills. I specialize in formulating content strategies, writing and optimizing content, and monitoring social media and web platforms to build and engage online communities. With more than six years of experience in off-site SEO and over two years in digital marketing and content creation, I am seeking a challenging position to contribute to a company’s digital communication strategy in a creative, supportive and inclusive environment.

In my free time, I am dedicated to personal growth, working towards multiple certifications in Growth Marketing, improving my proficiency in Dutch, and developing my acting and baking skills. I pride myself on supporting interns and managing diverse projects involving content production, SEO, social media strategy, and community engagement across multiple platforms.

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Language

Spanish; Castilian
Fluent
English
Fluent
Dutch
Beginner

Work Experience

Digital Marketing & Content Executive at Clickwire
October 1, 2024 - September 2, 2025
Formulated content strategies, wrote and optimized content, and monitored social media across all distribution channels to create and engage Clickwire's online community. Developed and implemented SEO strategies for a SaaS website and other fashion industry platforms such as Sneakerjagers and The Drop Date. Engaged affiliate publishers and website owners to share content and acquire products. Conducted extensive keyword research to identify content gaps and created visual and written content accordingly. Produced and hosted the 'Wires Uncrossed' podcast. Provided support to over three interns with their educational needs and monitored website performance regularly including health, technical, and organic traffic reports.
Brand & Content Executive at Talk 360
October 1, 2024 - Present
Developed Talk 360's online community presence across distribution channels, prioritizing language use and key communities. Formulated social media strategies to build lasting digital connections with consumers, planned and monitored the organization's presence on social media accounts, CMS, and website optimization. Developed and implemented a community-first approach in communication, supporting product development, CRM, ads campaigns, and visual design. Supervised social media content managers and performed research and data gathering for social media and web reports, alongside monthly health and technical reporting and weekly website performance monitoring.
Outreach Specialist at Sure Oak
March 1, 2023 - September 2, 2025
Responsible for reaching out to potential blog and website prospects. Monitored inbound communications, established relationships, and followed up on offers and requests. Launched hundreds of outreach campaigns in English and Spanish. Developed relationships with website publishers and online influencers while proposing unique outreach project ideas.
Outreach Specialist at Toptal
January 1, 2022 - September 2, 2025
Led a remote team of 3+ specialists managing 300+ inbound links per month for multiple clients. Conducted weekly scrums, quality assurance checks, data analysis, keyword research, and data metric gathering. Implemented strategies to build online connections for clients. Established relationships with bloggers and site owners to encourage sharing of valuable content such as infographics and articles based on SEO KPIs. Monitored responses and negotiated backlinks, researched competitors, and presented new techniques to increase contextual relevance and Google approval. Improved content relevance and SEO proofreading based on keyword research and client niches.

Education

Master of Arts (WO) - New Media and Digital Culture at Universiteit van Amsterdam
January 1, 2016 - January 1, 2022
Diploma - Marketing and Cultural Communication at Universidad de Salamanca
January 11, 2030 - September 2, 2025
Bachelor of Arts - Fashion Design and Communication at Escuela de artes y letras (Bogota)
January 1, 2011 - January 1, 2016

Qualifications

IELTS C1
December 1, 2022 - May 1, 2023
Growth Tribe Certification
January 1, 2022 - September 2, 2025
Udemy Certification
January 1, 2021 - September 2, 2025
PMI - Project Management Institute Certification
January 1, 2021 - September 2, 2025
NASBA - Continuing Professional Education Certification
January 1, 2021 - September 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail