Hi, I’m Luis De Laiglesia—a creative Copywriter, Brand Strategist, and Filmmaker based in Madrid. I help brands connect, move, and sell by blending strategy, psychology, AI tools, and storytelling. I design concepts and identities that don’t just communicate, they resonate. In collaboration with clients and with Bakery Group, I work to craft ideas that captivate audiences and drive impact.

Luis De Laiglesia

Hi, I’m Luis De Laiglesia—a creative Copywriter, Brand Strategist, and Filmmaker based in Madrid. I help brands connect, move, and sell by blending strategy, psychology, AI tools, and storytelling. I design concepts and identities that don’t just communicate, they resonate. In collaboration with clients and with Bakery Group, I work to craft ideas that captivate audiences and drive impact.

Available to hire

Hi, I’m Luis De Laiglesia—a creative Copywriter, Brand Strategist, and Filmmaker based in Madrid. I help brands connect, move, and sell by blending strategy, psychology, AI tools, and storytelling. I design concepts and identities that don’t just communicate, they resonate. In collaboration with clients and with Bakery Group, I work to craft ideas that captivate audiences and drive impact.

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Language

Catalan; Valencian
Fluent
English
Fluent
French
Fluent
Spanish; Castilian
Advanced

Work Experience

Film Journalist at Mondosonoro
January 1, 2023 - January 1, 2023
Wrote film reviews and cinema coverage, developing editorial voice and narrative insight into film culture.
Creative Narrative Teacher at Escuela de Escritores
January 1, 2023 - January 1, 2023
Taught narrative theory and storytelling techniques; developed curriculum and guided aspiring writers.
Copywriter, Strategist, Community Manager and AI Trainer at Folch Studio
January 1, 2022 - December 31, 2025
Lead copywriting, brand strategy, community management and AI training for clients, developing concepts and identities that resonate with audiences.
Film Journalist at Monde Soro
January 1, 2020 - December 31, 2023
Film journalism covering industry trends, reviews and features.
Narrative Writing Teacher at Escuela de Escritores
January 1, 2020 - December 31, 2023
Taught narrative writing and storytelling techniques to students.

Education

Master’s Degree in Narrative at IEBS / Escuela de Escritores
January 1, 2022 - January 1, 2023
Postgraduate in Storytelling & Transmedia Narratives at IEBS
January 1, 2022 - January 1, 2023
Bachelor’s Degree in Nanoscience & Nanotechnology at Universitat Autònoma de Barcelona (UAB)
January 1, 2013 - January 1, 2017
Postgraduate in Storytelling & Transmedia Narratives at IEBS
January 1, 2022 - December 31, 2023
Master's Degree in Narrative at Escuela de Escritores
January 1, 2022 - December 31, 2023

Qualifications

Bachelor's Degree in Nanoscience & Nanotechnology
January 1, 2017 - December 31, 2019

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other