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Creative and proactive digital marketing professional with experience across global agency and in-house environments, specialising in video editing, content creation, paid social and short-form social media content. Currently working as a Paid Social Associate at Dentsu, managing and optimising large-budget campaigns across Meta, TikTok, Snapchat and LinkedIn, with a strong understanding of platform-native creative and performance marketing. Alongside hands-on campaign management, has developed practical experience in filming, editing and creative production through professional training in social media video production using Adobe Premiere Pro. Brings a combination of analytical thinking, creativity and communication skills, with experience creating engaging social content, supporting productions from concept to delivery, analysing performance data and collaborating within fast-paced teams.…Creative and proactive digital marketing professional with experience across global agency and in-house environments, specialising in video editing, content creation, paid social and short-form social media content. Currently working as a Paid Social Associate at Dentsu, managing and optimising large-budget campaigns across Meta, TikTok, Snapchat and LinkedIn, with a strong understanding of platform-native creative and performance marketing. Alongside hands-on campaign management, has developed practical experience in filming, editing and creative production through professional training in social media video production using Adobe Premiere Pro. Brings a combination of analytical thinking, creativity and communication skills, with experience creating engaging social content, supporting productions from concept to delivery, analysing performance data and collaborating within fast-paced teams.

Luke Laidlaw

Video Editor, Content Creator, Social Media Manager, +2

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Creative and proactive digital marketing professional with experience across global agency and in-house environments, specialising in video editing, content creation, paid social and short-form social media content. Currently working as a Paid Social Associate at Dentsu, managing and optimising large-budget campaigns across Meta, TikTok, Snapchat and LinkedIn, with a strong understanding of platform-native creative and performance marketing. Alongside hands-on campaign management, has developed practical experience in filming, editing and creative production through professional training in social media video production using Adobe Premiere Pro. Brings a combination of analytical thinking, creativity and communication skills, with experience creating engaging social content, supporting productions from concept to delivery, analysing performance data and collaborating within fast-paced teams.…Creative and proactive digital marketing professional with experience across global agency and in-house environments, specialising in video editing, content creation, paid social and short-form social media content. Currently working as a Paid Social Associate at Dentsu, managing and optimising large-budget campaigns across Meta, TikTok, Snapchat and LinkedIn, with a strong understanding of platform-native creative and performance marketing. Alongside hands-on campaign management, has developed practical experience in filming, editing and creative production through professional training in social media video production using Adobe Premiere Pro. Brings a combination of analytical thinking, creativity and communication skills, with experience creating engaging social content, supporting productions from concept to delivery, analysing performance data and collaborating within fast-paced teams.

Available to hire

Creative and proactive digital marketing professional with experience across global agency and in-house environments, specialising in video editing, content creation, paid social and short-form social media content. Currently working as a Paid Social Associate at Dentsu, managing and optimising large-budget campaigns across Meta, TikTok, Snapchat and LinkedIn, with a strong understanding of platform-native creative and performance marketing. Alongside hands-on campaign management, has developed practical experience in filming, editing and creative production through professional training in social media video production using Adobe Premiere Pro. Brings a combination of analytical thinking, creativity and communication skills, with experience creating engaging social content, supporting productions from concept to delivery, analysing performance data and collaborating within fast-paced teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Paid Social Associate at Dentsu Global Marketing Agency

March 1, 2024 - Present

Paid social specialist supporting the planning, execution and optimisation of full-funnel campaigns across Meta, TikTok, Snapchat and LinkedIn. Translate client objectives into platform-specific content strategies, ensure asset deployment across formats and audiences, and monitor delivery to identify opportunities to improve engagement and efficiency. Produce performance reports and present updates to clients and brand teams; collaborate with internal groups to ensure brand guideline compliance and strong platform-native execution. Key Achievements: promoted after 8 months; internal recognition for creativity and initiative; rapidly progressed within the team and supported international colleagues.

International Lead Soccer Coach at UK International Soccer

February 1, 2020 - December 31, 2020

Delivered football camps across the United States, progressing from trainee to independently running camps within eight months; developed leadership and on-site management skills while adapting to new environments and cultures. Coached multiple age groups, organized structured sessions, and maintained safety and participant engagement in fast-paced outdoor settings.

Football Coach / Foundation Phase Coach at Shrewsbury Town Football Club

June 1, 2021 - March 31, 2022

Delivered high-volume football coaching sessions, mentored players, and supported youth programs. Built strong player relationships, planned and executed structured training sessions, and assisted with on-site safety and logistics to ensure smooth operation of programs.

Recruitment / Talent Acquisition at KPI Recruiting

June 1, 2023 - February 28, 2025

Supported recruitment activities and candidate outreach, coordinating interviews and client communications. Contributed to fast-paced project timelines and candidate experience enhancements within a busy staffing environment.

Paid Social Specialist at Dentsu Global Marketing Agency

March 1, 2024 - Present

Planned, built and managed paid social campaigns across Meta, TikTok, Snapchat and LinkedIn for international luxury brand clients within a global agency environment. Translated client objectives into platform-specific content strategies, monitored delivery, optimized live campaigns, and produced performance reports. Collaborated with brand teams and internal stakeholders to ensure brand consistency and effective execution.

Football Player at Shrewsbury Town Football Club

June 1, 2021 - March 31, 2022

Member of the club from June 2021 to March 2022; contributed to training and matchday activities and overall team performance.

Soccer Coach at UK International Soccer

February 1, 2020 - December 31, 2020

Delivered football camps across the United States; progressed from trainee to independent-running coach within eight months; adapted sessions to different environments and cultures.

at KPI Recruiting

June 1, 2023 - February 28, 2025