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I am a graphic designer focused on brand identity, typography, and illustration. My work explores expressive lettering and visual systems, particularly in hospitality and culture-driven projects. I thrive on creating cohesive, character-driven brands that resonate with audiences. My journey in design has led me through various roles, allowing me to collaborate across industries and deliver compelling visual narratives.…I am a graphic designer focused on brand identity, typography, and illustration. My work explores expressive lettering and visual systems, particularly in hospitality and culture-driven projects. I thrive on creating cohesive, character-driven brands that resonate with audiences. My journey in design has led me through various roles, allowing me to collaborate across industries and deliver compelling visual narratives.

LUKE NORRAD

Graphic Designer, Creative Director, Illustrator, +3

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I am a graphic designer focused on brand identity, typography, and illustration. My work explores expressive lettering and visual systems, particularly in hospitality and culture-driven projects. I thrive on creating cohesive, character-driven brands that resonate with audiences. My journey in design has led me through various roles, allowing me to collaborate across industries and deliver compelling visual narratives.…I am a graphic designer focused on brand identity, typography, and illustration. My work explores expressive lettering and visual systems, particularly in hospitality and culture-driven projects. I thrive on creating cohesive, character-driven brands that resonate with audiences. My journey in design has led me through various roles, allowing me to collaborate across industries and deliver compelling visual narratives.

Available to hire

I am a graphic designer focused on brand identity, typography, and illustration. My work explores expressive lettering and visual systems, particularly in hospitality and culture-driven projects. I thrive on creating cohesive, character-driven brands that resonate with audiences. My journey in design has led me through various roles, allowing me to collaborate across industries and deliver compelling visual narratives.

Skills

Branding

Illustration

Experience Level

Branding

Expert

Illustration

Expert

Work Experience

Senior Designer & Creative Director at Gitans Group

January 1, 2020 - January 1, 2023

Led brand identity and creative direction across all group concepts, directing and developing visual identity systems across packaging, signage, digital, social, and campaign applications while ensuring consistency.

Senior Designer at Bow Design Agency

January 1, 2019 - January 1, 2023

Designed graphics and illustration for national museum exhibits, engaging signage, and interpretive content. Led design projects with accessibility standards while managing multiple projects and timelines.

Creative Director at CUZ Skateboards

January 1, 2017 - January 1, 2022

Directed seasonal releases across skateboards, apparel, and accessories. Designed graphics and prepared production-ready artwork for print and manufacturing while coordinating vendor relationships across packaging, apparel, and marketing.

Freelance Designer & Illustrator at Luke Norrad Design

January 1, 2013 - Present

Led brand identity, typography, illustration, and packaging projects for clients across hospitality, culture, retail, and technology. Developed concept-driven visual systems spanned identity, packaging, and campaign applications while managing projects from initial concept through production.