LN

LUKE NORRAD

Available to hire

I am a graphic designer focused on brand identity, typography, and illustration. My work explores expressive lettering and visual systems, particularly in hospitality and culture-driven projects.

About

I am a graphic designer focused on brand identity, typography, and illustration. My work explores expressive lettering and visual systems, particularly in hospitality and culture-driven projects. I thrive on creating cohesive, character-driven brands that resonate with audiences. My journey in design has led me through various roles, allowing me to collaborate across industries and deliver compelling visual narratives.

  • 13 years' experience
  • Joined July 2026

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Retail

Work experience· 4 roles

Senior Designer & Creative Director · Gitans GroupJan 2020 – Jan 2023 · 3 yrs 1 mo

Led brand identity and creative direction across all group concepts, directing and developing visual identity systems across packaging, signage, digital, social, and campaign applications while ensuring consistency.

Senior Designer · Bow Design AgencyJan 2019 – Jan 2023 · 4 yrs 1 mo

Designed graphics and illustration for national museum exhibits, engaging signage, and interpretive content. Led design projects with accessibility standards while managing multiple projects and timelines.

Creative Director · CUZ SkateboardsJan 2017 – Jan 2022 · 5 yrs 1 mo

Directed seasonal releases across skateboards, apparel, and accessories. Designed graphics and prepared production-ready artwork for print and manufacturing while coordinating vendor relationships across packaging, apparel, and marketing.

Freelance Designer & Illustrator · Luke Norrad DesignJan 2013 – Present · 13 yrs 11 mos

Education

Bachelor of Fine Arts · NSCAD University2007 – 2011

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