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I’m a senior communications and marketing leader with a proven record of developing and delivering integrated strategies that elevate brand profile, strengthen audience engagement, and drive measurable impact. With experience leading communications within a conservation charity, I combine storytelling, scientific credibility and data insight to connect global audiences to urgent environmental issues. I bring a clear, values-led approach to leadership, and am motivated to amplify the voices of those working on the front line of conservation.…I’m a senior communications and marketing leader with a proven record of developing and delivering integrated strategies that elevate brand profile, strengthen audience engagement, and drive measurable impact. With experience leading communications within a conservation charity, I combine storytelling, scientific credibility and data insight to connect global audiences to urgent environmental issues. I bring a clear, values-led approach to leadership, and am motivated to amplify the voices of those working on the front line of conservation.

Luke Phillips

Copywriter, Brand Strategist, Marketing Strategist, +2

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I’m a senior communications and marketing leader with a proven record of developing and delivering integrated strategies that elevate brand profile, strengthen audience engagement, and drive measurable impact. With experience leading communications within a conservation charity, I combine storytelling, scientific credibility and data insight to connect global audiences to urgent environmental issues. I bring a clear, values-led approach to leadership, and am motivated to amplify the voices of those working on the front line of conservation.…I’m a senior communications and marketing leader with a proven record of developing and delivering integrated strategies that elevate brand profile, strengthen audience engagement, and drive measurable impact. With experience leading communications within a conservation charity, I combine storytelling, scientific credibility and data insight to connect global audiences to urgent environmental issues. I bring a clear, values-led approach to leadership, and am motivated to amplify the voices of those working on the front line of conservation.

Available to hire

I’m a senior communications and marketing leader with a proven record of developing and delivering integrated strategies that elevate brand profile, strengthen audience engagement, and drive measurable impact. With experience leading communications within a conservation charity, I combine storytelling, scientific credibility and data insight to connect global audiences to urgent environmental issues.

I bring a clear, values-led approach to leadership, and am motivated to amplify the voices of those working on the front line of conservation.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Marketing & PR Manager at David Shepherd Wildlife Foundation (DSWF)

February 1, 2023 - November 1, 2025

Directed the charity's communications and marketing strategy across digital, print and events; built a new marketing team; served as brand guardian and senior communications lead; introduced agile marketing plans and audience engagement platforms (including a new supporter magazine and refreshed impact reports); executed an organic growth strategy for social media and LinkedIn content; delivered the new DSWF website and in-house supporter publications, saving ~£18,000; led Crisis Communications planning for AI and social media; supported PR with media liaison and ambassador engagement; developed cross-departmental marketing plans and elevated thought leadership across channels.

Freelance Marketing Consultant at Self-employed

October 1, 2020 - February 1, 2023

Wrote and published a novel; provided marketing consultancy and content creation for multiple charities (The Fox Project, Froglife, RSPB) and businesses; developed cross-channel marketing plans and created compelling, audience-targeted content to improve reach and campaign performance.

Head of Marketing/Copywriter & PR Manager at G-Forces Web Management Ltd

June 1, 2016 - October 1, 2020

Defined and directed the company’s tone of voice and PR activity; produced press releases, blog articles and ghostwritten opinion pieces; managed digital content across website, PPC and offline channels; promoted to Head of Marketing in 2018 with oversight of Creative and Media Services; led a complete rebrand for an iconic automotive manufacturer (London Taxi Company/LEVC) and achieved global brand usage; improved social media engagement with significant follower growth and increased impressions and unique visitors.

Freelance Copywriter & Marketing Consultant at Self-employed

January 1, 2014 - May 1, 2016

Created engaging content for clients across multiple industries, including SEO-enriched web copy, social media campaigns, digital marketing, press releases and blogs; ghost wrote respected opinion pieces; delivered campaigns across online and offline channels; notable achievements include gold medals at the Kent Digital Awards for Ecce Media and substantial blog-led engagement.

Marketing Executive at The Readers Offers Agency

November 1, 2011 - October 1, 2013

Scheduled the travel section advertising for The Independent and i-newspapers; created advertorial content; reported financial performance; delivered account management and agency support; contributed to revenue growth and efficiency improvements.

Marketing & Administration Manager at Property in Dulwich

April 1, 2007 - April 1, 2010

Team management role overseeing administration, accounts management, HR and marketing; implemented campaigns and strategies; oversaw staff training and processes to improve retention and customer service.

Marketing and Sales Roles (Various) at Jaguar & Mercedes-Benz dealer networks

April 1, 2000 - May 1, 2005

Held multiple marketing and sales roles including showroom marketing, corporate sales and team management; notable achievements included launching Jaguar’s first standalone corporate showroom and delivering a highly commended OEM marketing plan for S.G. Smith Mercedes-Benz.