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I design digital experiences that feel effortless — where every tap, turn, or touch just makes sense. Blending strategy, empathy, and precision craft, I help brands turn complex systems into elegant, intuitive products people actually love to use. I’m a Senior UX and Product Designer with 15+ years’ experience creating end-to-end experiences across web, mobile, AR/VR, and embedded platforms. My work spans global brands like touchscreen for flagship espresso machines at BREVILLE | SAGE to enterprise-ready Design Systems for THE ICONIC, Australia's largest fashion e-comm marketplace, as well as startups looking to bring bold ideas to market. I combine a strong technical foundation with a creative systems mindset — designing not just screens, but scalable frameworks and processes that help teams move faster and design smarter.…I design digital experiences that feel effortless — where every tap, turn, or touch just makes sense. Blending strategy, empathy, and precision craft, I help brands turn complex systems into elegant, intuitive products people actually love to use. I’m a Senior UX and Product Designer with 15+ years’ experience creating end-to-end experiences across web, mobile, AR/VR, and embedded platforms. My work spans global brands like touchscreen for flagship espresso machines at BREVILLE | SAGE to enterprise-ready Design Systems for THE ICONIC, Australia's largest fashion e-comm marketplace, as well as startups looking to bring bold ideas to market. I combine a strong technical foundation with a creative systems mindset — designing not just screens, but scalable frameworks and processes that help teams move faster and design smarter.

Luke_S

UX Designer, UI Designer, Product Designer, +1

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I design digital experiences that feel effortless — where every tap, turn, or touch just makes sense. Blending strategy, empathy, and precision craft, I help brands turn complex systems into elegant, intuitive products people actually love to use. I’m a Senior UX and Product Designer with 15+ years’ experience creating end-to-end experiences across web, mobile, AR/VR, and embedded platforms. My work spans global brands like touchscreen for flagship espresso machines at BREVILLE | SAGE to enterprise-ready Design Systems for THE ICONIC, Australia's largest fashion e-comm marketplace, as well as startups looking to bring bold ideas to market. I combine a strong technical foundation with a creative systems mindset — designing not just screens, but scalable frameworks and processes that help teams move faster and design smarter.…I design digital experiences that feel effortless — where every tap, turn, or touch just makes sense. Blending strategy, empathy, and precision craft, I help brands turn complex systems into elegant, intuitive products people actually love to use. I’m a Senior UX and Product Designer with 15+ years’ experience creating end-to-end experiences across web, mobile, AR/VR, and embedded platforms. My work spans global brands like touchscreen for flagship espresso machines at BREVILLE | SAGE to enterprise-ready Design Systems for THE ICONIC, Australia's largest fashion e-comm marketplace, as well as startups looking to bring bold ideas to market. I combine a strong technical foundation with a creative systems mindset — designing not just screens, but scalable frameworks and processes that help teams move faster and design smarter.

Available to hire

I design digital experiences that feel effortless — where every tap, turn, or touch just makes sense. Blending strategy, empathy, and precision craft, I help brands turn complex systems into elegant, intuitive products people actually love to use.

I’m a Senior UX and Product Designer with 15+ years’ experience creating end-to-end experiences across web, mobile, AR/VR, and embedded platforms. My work spans global brands like touchscreen for flagship espresso machines at BREVILLE | SAGE to enterprise-ready Design Systems for THE ICONIC, Australia’s largest fashion e-comm marketplace, as well as startups looking to bring bold ideas to market.

I combine a strong technical foundation with a creative systems mindset — designing not just screens, but scalable frameworks and processes that help teams move faster and design smarter.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Work Experience

Senior UX Designer (New Product Development) at Breville

January 1, 2024 - Present

Design the full user interface for Breville's flagship espresso machines, transforming advanced coffee preparation into an intuitive, accessible experience. Partner daily with UX Research, Firmware, Hardware, and Industrial Design teams to translate insights into cohesive design outcomes. Simplify highly technical espresso-making concepts into clear user flows and interfaces.

Senior UI Designer (Design System: Web & Native) at The Iconic

September 30, 2023 - October 15, 2025

Led the creation and rollout of Ensemble, The Iconic's enterprise-level design system, ensuring consistent UI standards across web and native platforms. Drove a green-field redesign of iOS and Android apps and aligned with UX Research to balance usability with business KPIs.

Senior UI & Interaction Designer at ConX

July 31, 2021 - October 15, 2025

Led complete UX across products, delivering holistic UX/UI solutions and unifying workflows and prototypes. Consolidated four separate products into one integrated system, improved usability, navigation, and adoption.

Head of Design – Startup at Obviate Inc (GM5)

February 29, 2020 - October 15, 2025

Oversaw end-to-end product roadmaps and led a team across three brands and two websites. Drove design strategy and delivered high-fidelity, developer-ready design assets with documentation.

UI/ UX & Interaction Designer at Start Beyond

August 31, 2019 - October 15, 2025

Designed and delivered the world’s first VR-based CPR training course for St John Ambulance; created UX/UI for iOS, VR, AR, and web applications, including wireframes and prototypes across platforms.

Design Director at Luscious International

August 31, 2018 - October 15, 2025

Led motion/interactive design across projects, guided design direction, and mentored teams; built brand assets and visual systems for multiple clients.

Freelance Motion Designer at Various Companies

August 31, 2015 - October 15, 2025

Provided motion design and animation services for diverse clients; collaborated with production teams to deliver engaging visuals.

Lead Designer at Bastian Stadium

February 28, 2013 - October 15, 2025

Led design direction for the product suite and branding; contributed to UI/UX strategies and visual design across touchpoints.

Motion Designer & Compositor at OneHD (Network Ten)

January 31, 2011 - October 15, 2025

Delivered motion graphics and compositing for broadcast; collaborated with production teams to meet on-air graphics needs.

Freelance Motion Designer at Various Companies

January 31, 2009 - October 15, 2025

Freelanced motion design and related services for multiple clients.