I am a passionate and experienced journalist with a strong background in sports media, content creation, and digital marketing. I am skilled in writing match reports, conducting interviews, and producing engaging online content. I am looking for an opportunity to grow within a dynamic media team and contribute high-quality journalism while continuing to develop my storytelling and digital skills.

Luke Atherton

I am a passionate and experienced journalist with a strong background in sports media, content creation, and digital marketing. I am skilled in writing match reports, conducting interviews, and producing engaging online content. I am looking for an opportunity to grow within a dynamic media team and contribute high-quality journalism while continuing to develop my storytelling and digital skills.

Available to hire

I am a passionate and experienced journalist with a strong background in sports media, content creation, and digital marketing. I am skilled in writing match reports, conducting interviews, and producing engaging online content.

I am looking for an opportunity to grow within a dynamic media team and contribute high-quality journalism while continuing to develop my storytelling and digital skills.

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Experience Level

Intermediate
Intermediate

Work Experience

Digital Marketing Executive at Automated Analytics
September 1, 2025 - October 21, 2025
Created regular blog posts covering staff, podcasts, events, anniversaries, and birthdays. Monitored social media via Sprout Social to track engagement and inform marketing strategies. Compiled call reports on AI accuracy for management and client review.
Co-founder at In Sam’s Name
December 1, 2021 - Present
Co-founded and promote a mental health support group after personal tragedy. Manage social media channels (Instagram and X) for monthly walks and group updates. Write articles to publicise group activities and initiatives.
Guest on Football Show at Trax FM
March 1, 2020 - October 21, 2025
Represented Worksop Town FC on a weekly local radio football show. Provided monthly updates on club news and match happenings. Enhanced club publicity through effective media engagement.
Media Officer at Worksop Town FC
April 1, 2022 - October 21, 2025
Attended home and away matches to compile comprehensive match reports. Delivered live Twitter updates during games for real-time fan engagement. Conducted post-match interviews with the manager for detailed analysis.
Author at Blasting News
February 1, 2017 - October 21, 2025
Authored articles on topical issues including sports legacies, US elections, and police accountability. Developed an audience through regular opinion pieces and news reporting.
Reporter at Retford Times
December 1, 2015 - October 21, 2025
Collaborated with a sports reporter to secure interviews and write match previews. Covered games for Retford United FC, delivering player insights and manager interviews.
Writer at School Sport Magazine
June 1, 2016 - October 21, 2025
Assisted journalists in gathering research and developing interview questions. Produced a national sports competition feature and reported on a Bedford cross-country final. Conducted Q&A sessions with sports stars regarding their school sporting experiences.
Contributor at Luton News
February 1, 2015 - October 21, 2025
Gained hands-on experience by writing match stats and local team reports. Demonstrated initiative by working independently under tight deadlines.
Writer at Kettering Online News
November 1, 2014 - Present
Produced a one-off article focusing on local issues related to violence against women. Explored new topics to diversify writing skills and approach unfamiliar subjects.
Shadow Reporter at Worksop Guardian Newspaper
August 1, 2012 - October 21, 2025
Shadowed sports journalists and independently produced articles on football, cricket, and snooker. Reported on local Sunday league football, developing early journalism experience.

Education

BSc (Hons) Sports Journalism (2:2) at University of Bedfordshire
January 1, 2013 - January 1, 2016
BTEC Diploma in Creative Media Production at North Notts College
January 1, 2010 - January 1, 2013
GCSEs (including English & Media Studies) at Valley Comprehensive School
January 11, 2030 - October 21, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education
    paper Journalist
    I can write top quality content for websites and other media outlets. I can guarantee that I will go the extra mile for every project I do with an open communication system so we can work at maximum capacity.