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I'm a growth marketing leader with 12+ years of experience driving pipeline and revenue through paid and organic acquisition, marketing automation, and demand generation. At Lumora Marketing LLC, I consult with businesses to ensure all their digital marketing channels work together to bring them lasting results. In my previous role as Lead Growth Marketing Manager at Popmenu, I executed multi-channel digital strategies across Google, Meta, Spotify Ads, direct mail, CCTV, LinkedIn, Webflow CMS, Salesforce, Marketing Cloud Account Engagement (Pardot), and Marketo. I built attribution from ads to SFDC, maintained a 20% or less junk rate on opps, and generated $8M+ in qualified sales pipeline while achieving a 40% MQL-to-SQL conversion rate in a year. Before Popmenu, I ran Ember Marketing, LLC, delivering ecommerce campaigns with 8x ROI and ticket campaigns at as low as $1 CPA, achieving double-digit revenue growth and refreshing brand value. My experience also includes roles at RPM Events and iHeartMedia, where I boosted ticket sales, forged strategic partnerships, and developed promotions across on-air, online, and social channels. I enjoy exploring ABM, SEO, webinars, and AI-driven marketing to keep campaigns efficient and impactful.…I'm a growth marketing leader with 12+ years of experience driving pipeline and revenue through paid and organic acquisition, marketing automation, and demand generation. At Lumora Marketing LLC, I consult with businesses to ensure all their digital marketing channels work together to bring them lasting results. In my previous role as Lead Growth Marketing Manager at Popmenu, I executed multi-channel digital strategies across Google, Meta, Spotify Ads, direct mail, CCTV, LinkedIn, Webflow CMS, Salesforce, Marketing Cloud Account Engagement (Pardot), and Marketo. I built attribution from ads to SFDC, maintained a 20% or less junk rate on opps, and generated $8M+ in qualified sales pipeline while achieving a 40% MQL-to-SQL conversion rate in a year. Before Popmenu, I ran Ember Marketing, LLC, delivering ecommerce campaigns with 8x ROI and ticket campaigns at as low as $1 CPA, achieving double-digit revenue growth and refreshing brand value. My experience also includes roles at RPM Events and iHeartMedia, where I boosted ticket sales, forged strategic partnerships, and developed promotions across on-air, online, and social channels. I enjoy exploring ABM, SEO, webinars, and AI-driven marketing to keep campaigns efficient and impactful.

Erin Willyard

Growth Marketer, Digital Marketer, Marketing Strategist, +2

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I'm a growth marketing leader with 12+ years of experience driving pipeline and revenue through paid and organic acquisition, marketing automation, and demand generation. At Lumora Marketing LLC, I consult with businesses to ensure all their digital marketing channels work together to bring them lasting results. In my previous role as Lead Growth Marketing Manager at Popmenu, I executed multi-channel digital strategies across Google, Meta, Spotify Ads, direct mail, CCTV, LinkedIn, Webflow CMS, Salesforce, Marketing Cloud Account Engagement (Pardot), and Marketo. I built attribution from ads to SFDC, maintained a 20% or less junk rate on opps, and generated $8M+ in qualified sales pipeline while achieving a 40% MQL-to-SQL conversion rate in a year. Before Popmenu, I ran Ember Marketing, LLC, delivering ecommerce campaigns with 8x ROI and ticket campaigns at as low as $1 CPA, achieving double-digit revenue growth and refreshing brand value. My experience also includes roles at RPM Events and iHeartMedia, where I boosted ticket sales, forged strategic partnerships, and developed promotions across on-air, online, and social channels. I enjoy exploring ABM, SEO, webinars, and AI-driven marketing to keep campaigns efficient and impactful.…I'm a growth marketing leader with 12+ years of experience driving pipeline and revenue through paid and organic acquisition, marketing automation, and demand generation. At Lumora Marketing LLC, I consult with businesses to ensure all their digital marketing channels work together to bring them lasting results. In my previous role as Lead Growth Marketing Manager at Popmenu, I executed multi-channel digital strategies across Google, Meta, Spotify Ads, direct mail, CCTV, LinkedIn, Webflow CMS, Salesforce, Marketing Cloud Account Engagement (Pardot), and Marketo. I built attribution from ads to SFDC, maintained a 20% or less junk rate on opps, and generated $8M+ in qualified sales pipeline while achieving a 40% MQL-to-SQL conversion rate in a year. Before Popmenu, I ran Ember Marketing, LLC, delivering ecommerce campaigns with 8x ROI and ticket campaigns at as low as $1 CPA, achieving double-digit revenue growth and refreshing brand value. My experience also includes roles at RPM Events and iHeartMedia, where I boosted ticket sales, forged strategic partnerships, and developed promotions across on-air, online, and social channels. I enjoy exploring ABM, SEO, webinars, and AI-driven marketing to keep campaigns efficient and impactful.

Available to hire

I’m a growth marketing leader with 12+ years of experience driving pipeline and revenue through paid and organic acquisition, marketing automation, and demand generation. At Lumora Marketing LLC, I consult with businesses to ensure all their digital marketing channels work together to bring them lasting results.

In my previous role as Lead Growth Marketing Manager at Popmenu, I executed multi-channel digital strategies across Google, Meta, Spotify Ads, direct mail, CCTV, LinkedIn, Webflow CMS, Salesforce, Marketing Cloud Account Engagement (Pardot), and Marketo. I built attribution from ads to SFDC, maintained a 20% or less junk rate on opps, and generated $8M+ in qualified sales pipeline while achieving a 40% MQL-to-SQL conversion rate in a year.

Before Popmenu, I ran Ember Marketing, LLC, delivering ecommerce campaigns with 8x ROI and ticket campaigns at as low as $1 CPA, achieving double-digit revenue growth and refreshing brand value. My experience also includes roles at RPM Events and iHeartMedia, where I boosted ticket sales, forged strategic partnerships, and developed promotions across on-air, online, and social channels. I enjoy exploring ABM, SEO, webinars, and AI-driven marketing to keep campaigns efficient and impactful.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Growth Marketing Manager at Popmenu

August 1, 2025 - August 1, 2025

Develop and execute digital strategies in collaboration with sales; manage and optimize organic & paid leads; platforms include Google, Meta, Spotify Ads, direct mail, CCTV, LinkedIn, Webflow CMS, Salesforce, Marketing Cloud Account Engagement (Pardot), and Marketo. Achievements include 40% MQL-to-SQL conversion, $8M+ in qualified sales pipeline across multi-channel campaigns (ACV < $10k), and a 20% or less junk rate on opportunities. Also launched a referral program in 11 days, driving 100+ low-cost leads with a 15%+ close rate.

Owner & Operator at Ember Marketing, LLC

May 1, 2021 - May 1, 2021

Developed and executed digital marketing strategies across diverse industries. Campaign successes include an ecommerce campaign with 8x ROI, ticket sales campaigns at $1 CPA, 46% revenue growth through new marketing strategies and brand value development, and a 12.9% revenue increase on previously ‘sold out’ campaigns.

Digital & Social Media Manager at RPM Events

December 1, 2018 - December 1, 2018

Campaign development and execution across social channels and ads, Google Ads/Analytics, social influencers, and web/SEO for Velorama Music Festival and Colorado Classic Race. Increased ticket sales by 8% with one-third of the previous year's budget.

Marketing Manager at iHeartMedia

May 1, 2017 - May 1, 2017

Maintain & grow relationships with partners such as Denver Broncos & Colorado Rockies, Whole Foods Market, Breckenridge Brewery, and Jeep. Create promotions for events and sales promotions utilizing on-air, online, social, external ads, and e-mail while establishing best practices.