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I’m a content-driven copywriter and content writer with 5+ years of experience supporting both B2B and B2C brands across Southeast Asia. I specialize in SEO-optimized articles and website copy, and I enjoy turning keyword research and performance insights into content that consistently improves organic visibility and inbound traffic. I also focus heavily on email marketing strategy and execution, building lifecycle campaigns and segmentation in HubSpot, Mailchimp, Klaviyo, and MailerLite. From drafting and designing campaigns to reviewing KPIs and refining messaging, I aim to keep brand voice consistent while helping campaigns perform—whether through targeted lead nurturing, event assets, or multi-format content planning.…I’m a content-driven copywriter and content writer with 5+ years of experience supporting both B2B and B2C brands across Southeast Asia. I specialize in SEO-optimized articles and website copy, and I enjoy turning keyword research and performance insights into content that consistently improves organic visibility and inbound traffic. I also focus heavily on email marketing strategy and execution, building lifecycle campaigns and segmentation in HubSpot, Mailchimp, Klaviyo, and MailerLite. From drafting and designing campaigns to reviewing KPIs and refining messaging, I aim to keep brand voice consistent while helping campaigns perform—whether through targeted lead nurturing, event assets, or multi-format content planning.

Lusiana Friza Safira

Copywriter, Social Media Manager, SEO Expert

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I’m a content-driven copywriter and content writer with 5+ years of experience supporting both B2B and B2C brands across Southeast Asia. I specialize in SEO-optimized articles and website copy, and I enjoy turning keyword research and performance insights into content that consistently improves organic visibility and inbound traffic. I also focus heavily on email marketing strategy and execution, building lifecycle campaigns and segmentation in HubSpot, Mailchimp, Klaviyo, and MailerLite. From drafting and designing campaigns to reviewing KPIs and refining messaging, I aim to keep brand voice consistent while helping campaigns perform—whether through targeted lead nurturing, event assets, or multi-format content planning.…I’m a content-driven copywriter and content writer with 5+ years of experience supporting both B2B and B2C brands across Southeast Asia. I specialize in SEO-optimized articles and website copy, and I enjoy turning keyword research and performance insights into content that consistently improves organic visibility and inbound traffic. I also focus heavily on email marketing strategy and execution, building lifecycle campaigns and segmentation in HubSpot, Mailchimp, Klaviyo, and MailerLite. From drafting and designing campaigns to reviewing KPIs and refining messaging, I aim to keep brand voice consistent while helping campaigns perform—whether through targeted lead nurturing, event assets, or multi-format content planning.

Available to hire

I’m a content-driven copywriter and content writer with 5+ years of experience supporting both B2B and B2C brands across Southeast Asia. I specialize in SEO-optimized articles and website copy, and I enjoy turning keyword research and performance insights into content that consistently improves organic visibility and inbound traffic.

I also focus heavily on email marketing strategy and execution, building lifecycle campaigns and segmentation in HubSpot, Mailchimp, Klaviyo, and MailerLite. From drafting and designing campaigns to reviewing KPIs and refining messaging, I aim to keep brand voice consistent while helping campaigns perform—whether through targeted lead nurturing, event assets, or multi-format content planning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Indonesian

Fluent

Work Experience

Social Media & Marketing Executive at JWC Accounts & HR Pte Ltd

February 1, 2024 - March 31, 2026

Built event landing pages and forms in HubSpot, and managed HubSpot email marketing end-to-end including drafting, design, and campaign scheduling. Sourced prospective leads via Lusha to support targeted HubSpot outreach. Drafted lifecycle email campaigns (welcome and lead follow-ups) and supported SEO blog publishing through HubSpot. Improved campaign reach by 15% by monitoring KPIs and reallocating budget toward top-performing formats. Increased average post engagement by 25% using a structured content calendar, and raised organic search visibility by 30% through keyword research and SEO best practices. Produced multi-format assets (articles, infographics, short-form videos, and digital visuals) tailored to platform behavior and conducted competitor analysis across 3+ markets to guide campaign positioning and product launch planning.

Social Media & Marketing Executive (Freelance) at JWC Accounts & HR Pte Ltd

February 1, 2024 - March 1, 2026

Built event landing pages and forms in HubSpot. Managed HubSpot email marketing end-to-end, including drafting, design, and scheduling campaigns. Sourced and listed prospective lead data using Lusha ahead of targeted outreach. Drafted lifecycle email campaigns (welcome and lead follow-up sequences) and published SEO blog content via HubSpot. Improved campaign reach by 15% through KPI monitoring and budget reallocation toward top-performing formats. Increased average post engagement by 25% using an educational, promotional, and community-driven content calendar. Strengthened organic search visibility by 30% with keyword research and SEO best practices, and produced multi-format assets (articles, infographics, short-form videos, and digital visuals) tailored to platform audiences. Performed competitor analysis across 3+ markets to inform positioning and product launch plans.

Marketing Assistant at ALL ID

August 1, 2023 - August 1, 2026

Developed and updated website pages using Elementor, and uploaded/optimized new product listings on the site through WordPress with on-page SEO best practices. Managed incoming lead data in Zoho and Odoo CRM. Contributed to a 20% uplift in audience interaction through targeted content strategies and consistent posting. Researched and wrote SEO-optimized blog articles to improve organic rankings and drive inbound traffic. Coordinated cross-channel content calendars to maintain publishing frequency and brand consistency, and translated campaign performance insights into content improvements.

Social Media Administrator at PT RUMA Rekan Usaha Mikro Anda (MAPAN)

April 1, 2023 - August 1, 2023

Grew social media following by 10.4% and improved engagement rate by 0.97% via audience-led content production (~10 posts/week). Developed campaign briefs and copywriting frameworks to enhance KOL collaboration and maximize campaign reach. Redesigned awareness content based on performance audits to improve audience comprehension of the Mapan brand. Built relationships with KOL and UGC creators to secure authentic endorsements aligned with campaign goals. Supervised creative team workflow using Asana to streamline task allocation and ensure timely delivery of assets.

Social Media Lead at PT Catur Elang Perkasa

October 1, 2022 - March 1, 2023

Coordinated production logistics for approximately five talents per video shoot, minimizing scheduling conflicts and on-set delays. Authored and refined video scripts collaboratively with the production team to ensure alignment with brand tone and campaign messaging. Tracked and reported weekly engagement metrics, identifying content trends to guide future creative and distribution strategies. Managed social media advertising budgets and processed talent incentive payments with accurate spend tracking and timely disbursement.

Content Writer at PT Catur Elang Perkasa

January 1, 2021 - October 1, 2022

Created and managed social media copy and email marketing campaigns for five brand accounts, maintaining distinct brand voices through structured monthly editorial plans. Built segmented email campaigns in Mailchimp to improve open and click-through rates. Identified and integrated high-performing campaign keywords monthly using ADsumo and Facebook Ads Manager to strengthen content discoverability. Analyzed platform performance trends to iterate on strategy and maintain audience engagement across all managed accounts.

Data Entry Analyst — Pertamina Project at PT Geopatra Solusindo EP

September 1, 2019 - April 1, 2020

Archived and catalogued geoscience data (well logs, seismic data, maps, and vendor reports) with full data integrity compliance. Processed and uploaded structured datasets into Microsoft Excel and a proprietary platform used by internal stakeholders for upstream project review.