Lusiana Friza Safira
I’m a content-driven copywriter and content writer with 5+ years of experience supporting both B2B and B2C brands across Southeast Asia.
About
I’m a content-driven copywriter and content writer with 5+ years of experience supporting both B2B and B2C brands across Southeast Asia. I specialize in SEO-optimized articles and website copy, and I enjoy turning keyword research and performance insights into content that consistently improves organic visibility and inbound traffic.
I also focus heavily on email marketing strategy and execution, building lifecycle campaigns and segmentation in HubSpot, Mailchimp, Klaviyo, and MailerLite. From drafting and designing campaigns to reviewing KPIs and refining messaging, I aim to keep brand voice consistent while helping campaigns perform—whether through targeted lead nurturing, event assets, or multi-format content planning.
- 6 years' experience
- Joined September 2026
Skills· 19
Languages
- EnglishIntermediate
- IndonesianFluent
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Consumer Goods
- Software & Internet
- Education
More experts in South Jakarta, Indonesia
Work experience· 7 roles
Built event landing pages and forms in HubSpot, and managed HubSpot email marketing end-to-end including drafting, design, and campaign scheduling. Sourced prospective leads via Lusha to support targeted HubSpot outreach. Drafted lifecycle email campaigns (welcome and lead follow-ups) and supported SEO blog publishing through HubSpot. Improved campaign reach by 15% by monitoring KPIs and reallocating budget toward top-performing formats. Increased average post engagement by 25% using a structured content calendar, and raised organic search visibility by 30% through keyword research and SEO best practices. Produced multi-format assets (articles, infographics, short-form videos, and digital visuals) tailored to platform behavior and conducted competitor analysis across 3+ markets to guide campaign positioning and product launch planning.
Built event landing pages and forms in HubSpot. Managed HubSpot email marketing end-to-end, including drafting, design, and scheduling campaigns. Sourced and listed prospective lead data using Lusha ahead of targeted outreach. Drafted lifecycle email campaigns (welcome and lead follow-up sequences) and published SEO blog content via HubSpot. Improved campaign reach by 15% through KPI monitoring and budget reallocation toward top-performing formats. Increased average post engagement by 25% using an educational, promotional, and community-driven content calendar. Strengthened organic search visibility by 30% with keyword research and SEO best practices, and produced multi-format assets (articles, infographics, short-form videos, and digital visuals) tailored to platform audiences. Performed competitor analysis across 3+ markets to inform positioning and product launch plans.
Developed and updated website pages using Elementor, and uploaded/optimized new product listings on the site through WordPress with on-page SEO best practices. Managed incoming lead data in Zoho and Odoo CRM. Contributed to a 20% uplift in audience interaction through targeted content strategies and consistent posting. Researched and wrote SEO-optimized blog articles to improve organic rankings and drive inbound traffic. Coordinated cross-channel content calendars to maintain publishing frequency and brand consistency, and translated campaign performance insights into content improvements.
Education· 8
Certifications and awards
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