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I'm Lutfya Buatika Inka, a Social Media Specialist based in Central Jakarta with 2 years of experience developing and growing social media accounts in the F&B and baby product sectors. I excel at creating engaging organic and paid content, building brand communities, and boosting metrics like engagement and reach. I'm passionate about turning strategic insights into creative campaigns, collaborating with KOLs, and optimizing social media strategies to strengthen brand presence. I'm seeking a role where I can apply my skills to drive meaningful growth and measurable results.…I'm Lutfya Buatika Inka, a Social Media Specialist based in Central Jakarta with 2 years of experience developing and growing social media accounts in the F&B and baby product sectors. I excel at creating engaging organic and paid content, building brand communities, and boosting metrics like engagement and reach. I'm passionate about turning strategic insights into creative campaigns, collaborating with KOLs, and optimizing social media strategies to strengthen brand presence. I'm seeking a role where I can apply my skills to drive meaningful growth and measurable results.

Lutfya Buatika Inka

Content Creator, Copywriter, Content Strategist, +3

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I'm Lutfya Buatika Inka, a Social Media Specialist based in Central Jakarta with 2 years of experience developing and growing social media accounts in the F&B and baby product sectors. I excel at creating engaging organic and paid content, building brand communities, and boosting metrics like engagement and reach. I'm passionate about turning strategic insights into creative campaigns, collaborating with KOLs, and optimizing social media strategies to strengthen brand presence. I'm seeking a role where I can apply my skills to drive meaningful growth and measurable results.…I'm Lutfya Buatika Inka, a Social Media Specialist based in Central Jakarta with 2 years of experience developing and growing social media accounts in the F&B and baby product sectors. I excel at creating engaging organic and paid content, building brand communities, and boosting metrics like engagement and reach. I'm passionate about turning strategic insights into creative campaigns, collaborating with KOLs, and optimizing social media strategies to strengthen brand presence. I'm seeking a role where I can apply my skills to drive meaningful growth and measurable results.

Available to hire

I’m Lutfya Buatika Inka, a Social Media Specialist based in Central Jakarta with 2 years of experience developing and growing social media accounts in the F&B and baby product sectors. I excel at creating engaging organic and paid content, building brand communities, and boosting metrics like engagement and reach.

I’m passionate about turning strategic insights into creative campaigns, collaborating with KOLs, and optimizing social media strategies to strengthen brand presence. I’m seeking a role where I can apply my skills to drive meaningful growth and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Fluent

Work Experience

Social Media & Brand Communication Specialist at PT. Busana Aktif Mandiri

July 1, 2025 - Present

Scaled organic content strategy to 1.5M monthly views (non-followers) and 300K+ reach/month through hook-based storytelling and performance optimization. Produced and scheduled 150–300 posts/month, driving +20% profile activity to scale brand visibility. Developed partnerships decks, pitching, and deal-making. Managed 10–20 KOLs/month, 2–4 brand partnerships amplifying campaigns and brand activations. Ran 2 online activations + 1 mini event/month, generating 1–2K organic engagements/month (2–10K peak).

Social Media Specialist at PT. B&W International

August 1, 2023 - June 1, 2025

Executed end-to-end social strategy, lifting engagement by 200–300% and followers by 30–40%. Delivered persuasive content & copy, achieving 2K–5K engagements/month with persuasive captions & visual hooks. Led content production workflows, growing monthly reach by 200–300% via moodboards and shoot coordination. Activated KOL partnerships, reaching up to 900K organic reach and +20% follower growth/quarter. Optimized performance via analytics & ads planning, boosting IG Story views by 200%.

Social Media Specialist at Essensi Creative Lab

June 1, 2022 - September 1, 2022

Executed content strategy, driving +328% engagement, +437% interactions, and +534% impressions. Strengthened brand storytelling, increasing followers organically by 10% in 3 months. Managed community engagement, improving loyalty through real-time responses. Delivered performance reports with insights, lifting monthly reach by 150%.

Social Media Specialist at PT B&W International

August 1, 2023 - Present

Restructured social media strategy and engaged with customers, driving a 482% increase in account engagement. Achieved a 10% rise in brand mentions and 3% follower growth over 4 weeks. Improved engagement by 15% and follower growth by 5% within the first 3 months. Partnered with Key Opinion Leaders (KOLs), contributing to a 40% boost in brand reach and a 25% rise in conversion rates. Produced high-quality captions to strengthen product understanding and attract potential buyers.

Social Media Specialist at Essensi Creative Lab

June 1, 2020 - September 1, 2020

Increased Instagram engagement by 328%, interactions by 437%, and impressions by 534% through an effective content calendar. Developed diverse content materials, boosting Instagram growth by 5%. Oversaw two Instagram accounts, managed inbound messages, and created compelling copy for posts and stories (two posts per week and 2-3 stories per day for each account).

Digital Marketing Intern at Telkomsel Indonesia

September 1, 2020 - December 1, 2020

Partnered with experts to create a winning digital marketing strategy for NSP, MUSICMAX, and Langit Musik. Wrote engaging copy for social media posts, audience profiles, and broadcasting schedules for three digital lifestyle products. Evaluated social media channels to pinpoint the best promotional tactics for NSP, MUSICMAX, and Langit Musik. Created three eye-catching designs for social media campaigns, boosting brand presence. Secured a key partnership with an OTT platform to enhance market reach.