I am a marketing professional with a focus on PR, brand marketing, and event management, delivering dynamic and versatile contributions to teams and clients. I excel at building relationships, crafting compelling brand stories, and contributing to CSR initiatives through thoughtful campaigns and partnerships.…

YAP LU YI

I am a marketing professional with a focus on PR, brand marketing, and event management, delivering dynamic and versatile contributions to teams and clients. I excel at building relationships, crafting compelling brand stories, and contributing to CSR initiatives through thoughtful campaigns and partnerships.…

Available to hire

I am a marketing professional with a focus on PR, brand marketing, and event management, delivering dynamic and versatile contributions to teams and clients.
I excel at building relationships, crafting compelling brand stories, and contributing to CSR initiatives through thoughtful campaigns and partnerships.

See more

Skills

Experience Level

Language

English
Fluent
Malay
Fluent
Chinese
Fluent

Work Experience

Marketing & PR Manager at CJ ENM SG Branch (Singapore & SEA)
June 1, 2022 - August 1, 2025
Planning and executing marketing strategies for tvN Movies; Manage social media platforms (Facebook, Instagram, X, TikTok, YouTube) and official website; Manage on-ground events; Oversee third-party activations and fulfillment programs; Translate content (English/Mandarin/MMalay).
Marketing Manager at Hang Yuan Football Club (Taiwan)
February 1, 2020 - March 1, 2021
Planning and executing integrated marketing strategies; main contact point for external stakeholders including federations, partners, media and fans; vendor and venue management for tournaments and events; manage social media platforms and official website; content creation; coordination of key artwork and visuals; on-ground activities and CSR campaigns.
Senior Marketing Associate – Football, Asia at Lagardère Sports Asia Pte. Ltd. (Singapore)
June 1, 2017 - November 1, 2019
Planning and executing integrated marketing strategies for football tournaments across South East Asia, East Asia and South Asia; on-ground sponsors services management; vendor and venue management; trophy tours, gala dinners, meet & greet activations; content creation to drive fan engagement; regional fan engagement digital campaigns; reporting including TV viewership and ROI.
Senior Marketing Executive at Plus Media Networks Asia Pte. Ltd. (Singapore)
July 1, 2015 - April 1, 2017
Planning and executing online and offline marketing strategies for ANIPLUS and K-PLUS; daily content execution for KPLUS accounts; content creation to drive fan engagement; planning regional fan engagement campaigns; leveraging Google Analytics for paid media and online promotion; liaison with KOLs; preparation of press kits and event support.
Brand Communications Assistant Manager at In2 Marketing & Consulting (Malaysia)
March 1, 2013 - June 1, 2015
Client servicing for Lenovo ASEAN, Hitachi Data Systems, Samsung Enterprise, Schneider Electric, Microsoft Malaysia; craft proposals and pitching; digital campaigns and events; content creation and copywriting; sourcing suppliers; ROI evaluation and profit/loss projections.
Senior Public Relations Executive at Arcis Communications (Malaysia)
August 1, 2011 - March 1, 2012
Account management for Cartoon Network and DIVA Universal; distribution of press materials; media promotions and promotions fulfilment; media pitches and interviews; translation of press materials; event management including invitations, media registration and post-event follow-ups.
Public Relations Consultant at AETN All Asia Networks (Malaysia)
September 1, 2009 - June 1, 2011
PR management for Malaysia market; account manager for HISTORY, Crime & Investigation Network, BIO and HISTORY HD; planning and organizing media activities (premieres, interviews, media junkets); distribution of press materials; translation; event support.
Public Relations Executive at Roots Asia Pacific (Malaysia)
August 1, 2008 - August 1, 2009
Preparing PR proposals and PR plans; daily media monitoring; distribution of press materials; translation; contest fulfilment for joint promos; support for on-ground event management.
Marketing Consultant / Project Manager at Independent Freelancer
April 1, 2021 - Present
Freelance Marketing Consultant and Project Manager delivering integrated marketing strategies across ASEAN and Taiwan. Responsibilities included planning and executing campaigns, managing social media across Facebook, Instagram, Twitter, and official channels; coordinating interviews with coaches/players, video editing, and client servicing for major events such as AFF Mitsubishi Electric Cup 2022. Led sponsor activation and fulfillment programs for 2022–2024, produced on-brand social content, and performed English/Mandarin/Malay translations to support multi-language campaigns.
Marketing & PR Manager at CJ ENM SG Branch (Singapore & SEA)
June 1, 2012 - August 31, 2015
Led marketing and PR initiatives for tvN Movies across Singapore and the region. Managed social media (Facebook, Instagram, X, TikTok, YouTube) and the tvN Movies website; executed on-ground events such as Star Tour, media luncheons, and program launches; oversaw third-party activation programs and translation across English, Mandarin, and Malay.
Marketing Consultant / Project Manager (Independent) at Independent / Self-employed
April 1, 2021 - Present
Full-time freelancer providing marketing consultancy and project management across ASEAN & Taiwan; responsibilities include planning and executing marketing strategies, managing social media, conducting interviews and video editing, client servicing for major cups and leagues, sponsorship activation and fulfillment, content creation and translation.
Marketing Manager at Hang Yuan Football Club
February 1, 2020 - March 31, 2021
Plan and execute integrated marketing strategies; main contact for external stakeholders including federations, partners, media and fans; vendor/venue management for tournaments; social media management; content creation and artwork; on-ground activities; media relations; CSR campaigns.
Senior Marketing Associate – Football, Asia at Lagardère Sports Asia Pte. Ltd.
June 1, 2017 - November 30, 2019
Plan and execute integrated marketing strategies for football tournaments across SEA/East Asia/South Asia; on-ground sponsor services; vendor and venue management; trophy tours, gala dinners, meet & greet events; content creation; fan engagement campaigns; regional campaigns; reports including TV viewership and ROI.
Senior Marketing Executive at Plus Media Networks Asia Pte. Ltd.
July 1, 2015 - April 30, 2017
Plan and execute online and offline marketing strategies for ANIPLUS and K-PLUS; daily content execution across regional digital platforms; content creation; regional fan engagement campaigns; Google Analytics for paid media; liaison with KOLs; press kits; on-ground events such as Anime Festival Asia (Jakarta & Singapore), Comic Fiesta Malaysia.

Education

Bachelor of Arts, Major in Communication and Media Management at University of South Australia
January 1, 2006 - January 1, 2008
Diploma in Mass Communication, Major in Public Relations at Taylor's University
January 1, 2004 - January 1, 2006
Bachelor of Arts, Major in Communication and Media Management at University of South Australia
January 1, 2006 - January 1, 2008
Diploma in Mass Communication, Major in Public Relations at Taylor’s University
January 1, 2004 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other, Travel & Hospitality, Software & Internet, Education

Skills

Experience Level