LAURENN R. WOLPOFF

Principal/CEO & Senior Media Relations Consultant at LRW PR

Advanced executive visibility through podcasts, speaking opportunities, and strategic media engagements across a 12-month engagement with six executives across Cask NX’s SME bench; Secured coverage in Forbes, CIO, CRN, and other national/trade outlets; Directed full rebrand of Cask NX to Ondaro (June-September 2025) to position Ondaro for growth in the ServiceNow ecosystem; Led CEO transition communications and elevated new leadership visibility; co-led internal communications for the rebrand and developed Fortified Quarterly as a tool for organizational change.

Media + Influencer Team Lead (Consultant) at BIG VALLEY MARKETING

Designed and executed media and influencer strategies to strengthen client market positioning; consistently secured top-tier and trade coverage through targeted campaigns and storytelling; partnered with account teams to integrate PR, social, and digital amplification for measurable impact.

Account Director (Merck Oncology) at REAL CHEMISTRY

Directed communications for Merck Phase 3 trial data, FDA approvals, and women’s cancer portfolio; developed strategy and content for ASCO, ESMO, ESGO, and SGO medical meetings to elevate scientific leadership; partnered with Merck’s oncology comms team to align PR initiatives with business and regulatory objectives.

Account Director, PR/AR & Media Relations at BOSPAR PR

Managed PR/media strategy for a portfolio of B2B tech, health tech, and pharma clients; secured top-tier coverage for innovative technologies and healthcare services; directed media campaigns, client approvals, and executive visibility across events, podcasts, and analyst relations; authored news releases, bylined articles, award submissions, and social content; developed PR plans, coverage reports, and FAQs; mentored junior staff.

Senior Media Relations Specialist & Account Supervisor at PROSEK PARTNERS

Led integrated PR/media relations campaigns across technology, financial services, and consumer sectors; served as client strategist and day-to-day media contact; mentored junior staff and built deep media relationships; served as a trusted embedded member of the agency’s culture and growth.

Account Executive at Peppercomm

Assessed, strategized and implemented integrated PR campaigns for clients in technology, financial services, and consumer sectors; created media strategies and fostered relationships with media contacts; led creative brainstorming and client programming; contributed to interagency collaborations.

Senior Account Executive at Peppercomm

Promoted to Senior Account Executive; continued leading integrated PR campaigns and client programming; managed media relations and contributed to major coverage opportunities.

Account Executive - Health Communications at Edelman Public Relations Worldwide

Worked with AstraZeneca Crestor during clinical trials and pre-launch activities; contributed to event series promoting drug savings programs; established relationships with media and drafted PR materials.

Account Executive - Technology IR & PR at KCSA Public Relations Worldwide

Supported technology clients with investor and public relations programs, roadshows, earnings announcements, and media/analyst outreach; drafted IR/PR collateral and supported funding rounds; managed media lists and trade outreach.