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I’m a data-driven business professional with a background in clinical pharmacy and over three years of experience in digital business and customer strategy within the financial services industry. I’ve worked closely with cross-functional teams to analyse customer behaviour, improve retention, and support growth initiatives through data-backed insights. My work includes optimising digital performance, supporting national campaigns, and improving operational workflows. With a strong analytical foundation and structured problem-solving approach, I focus on translating data into clear, actionable business decisions.…I’m a data-driven business professional with a background in clinical pharmacy and over three years of experience in digital business and customer strategy within the financial services industry. I’ve worked closely with cross-functional teams to analyse customer behaviour, improve retention, and support growth initiatives through data-backed insights. My work includes optimising digital performance, supporting national campaigns, and improving operational workflows. With a strong analytical foundation and structured problem-solving approach, I focus on translating data into clear, actionable business decisions.

Lydia Vanessa

Content Creator, Social Media Manager, Project Manager, +3

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I’m a data-driven business professional with a background in clinical pharmacy and over three years of experience in digital business and customer strategy within the financial services industry. I’ve worked closely with cross-functional teams to analyse customer behaviour, improve retention, and support growth initiatives through data-backed insights. My work includes optimising digital performance, supporting national campaigns, and improving operational workflows. With a strong analytical foundation and structured problem-solving approach, I focus on translating data into clear, actionable business decisions.…I’m a data-driven business professional with a background in clinical pharmacy and over three years of experience in digital business and customer strategy within the financial services industry. I’ve worked closely with cross-functional teams to analyse customer behaviour, improve retention, and support growth initiatives through data-backed insights. My work includes optimising digital performance, supporting national campaigns, and improving operational workflows. With a strong analytical foundation and structured problem-solving approach, I focus on translating data into clear, actionable business decisions.

Available to hire

I’m a data-driven business professional with a background in clinical pharmacy and over three years of experience in digital business and customer strategy within the financial services industry. I’ve worked closely with cross-functional teams to analyse customer behaviour, improve retention, and support growth initiatives through data-backed insights.

My work includes optimising digital performance, supporting national campaigns, and improving operational workflows. With a strong analytical foundation and structured problem-solving approach, I focus on translating data into clear, actionable business decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Head of Customer Management & Digital Marketing at PT Phintraco Sekuritas

July 1, 2023 - October 1, 2025

Oversaw customer management team, analyzed customer behavior to interpret insights, and proposed strategies to improve retention, personalise customer experience, and predict trends. Led digital marketing for the corporate Instagram, boosting engagement. Organized the National Galeri Investasi Trading Competition, increasing month-on-month transaction value. Initiated and managed a new customer acquisition campaign, growing month-on-month new account openings. Supervised the PMO and workflow improvements; assessed potential Investment Gallery partners and established national standards.

Senior Digital Business Associate at PT RHB Sekuritas Indonesia

June 1, 2022 - July 1, 2023

Analyzed business trends and coordinated projects introducing six new features in the retail trading app. Supervised customer support, reducing waiting time from 24 hours to 15 minutes. Collaborated with Head of Sales and branch teams to gather feedback and improve customer experience initiatives. Managed digital marketing activities to improve user acquisition.

Business Development Lead at PT Banyak Oeang Selalu

December 1, 2021 - June 1, 2022

Managed partner relationships to support business growth; coordinated branch managers; analyzed marketing campaign effectiveness; led seven new branch openings in three months.

Purchasing Lead at PT Indopasifik Teknologi Medika Indonesia

October 1, 2020 - December 1, 2021

Coordinated with purchasing officers for weekly and ad-hoc medicine procurement; developed and implemented new purchasing strategies reducing out-of-stock; negotiated discounts up to 90% and favorable payment terms; improved purchasing systems to reduce operational errors.