Lyne Olmedo-Revaz

Conducted a comprehensive audit of the SaaS platform and website, held user tests and simulations, user journey maps and flows to bring insights into actionable design improvements which increased retention of potential customers and reduced product churn. Collaborated with cross-disciplinary teams to modernize purchase mechanics and automate billing. Created scalable design system in Figma to ensure consistency across digital products, teams and channels.

Assessed client's objectives into responsive and elastic web/mobile interfaces, enhancing user experience, ease of use and satisfaction. Led light and full rebrands, aligning design solutions with client values and objectives. Developed prototypes, pixel-perfect assets, and design systems, optimizing communication with technical teams and exceeding client expectations.

Pioneered UX/UI design of digital products and services, creating concept designs, wireframes and prototypes, leading to improved conversion rates and a new digital nutritional service MyMenuIQ. Communicated between stakeholders, internal development teams and partner agencies across the company’s global market to ensure alignment on design goals, brand values and implementation despite local preferences.