LYU GENGDA

Available to hire

Language

English
Fluent

Work Experience

Content Mediator and Distributor (Content Operations) Intern at Beijing iQIYI Content
July 1, 2023 - August 1, 2023
Reviewed and categorized 1,000+ short-form videos weekly to ensure content quality, platform compliance, and alignment with recommendation algorithms to improve user engagement. Evaluated and optimized nearly 1,000 content creator accounts to enhance content discoverability and recommendation feed relevance through structured performance assessment. Wrote 100+ concise, incentivizing movie synopses to capture user attention; work was broadly credited and adopted. Analyzed backend engagement data to identify performance trends and content gaps, translating findings into actionable recommendations to optimize existing content pools.
Content Mediator and Distributor Intern (Content Operations) at Beijing iQIYI
July 1, 2023 - August 31, 2023
Reviewed and categorized 1,000+ short-form videos weekly to ensure quality, platform compliance, and alignment with recommendation algorithms to improve user engagement. Evaluated and optimized nearly 1,000 content creator accounts, improving discoverability and strengthening recommendation feed relevance through structured performance assessment. Wrote 100+ concise, incentivizing movie synopses that were broadly credited and adopted. Analyzed backend engagement data to identify performance trends and content gaps, translating findings into actionable recommendations to optimize existing content pools.
Project Copywriter Intern at Frontop Digital Technology Co., Ltd
June 1, 2023 - July 31, 2023
Edited and refined commercial scripts of senior copywriters to strengthen narrative clarity, tone consistency, and brand alignment across client campaigns. Developed storyboard-driven commercial scripts by synthesizing client briefs into cohesive visual narratives and persuasive copy. Independently conceptualized and presented a 30-page promotional film proposal for a real estate client, integrating script development, visual storytelling, and strategic messaging.

Education

Master of Communication (MoC) at National University of Singapore
August 13, 2025 - July 22, 2026
Honorary Bachelor of Arts at University of Toronto
September 1, 2021 - June 30, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Software & Internet, Other