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I'm a Digital & Brand Strategist based in Madrid with 6+ years of experience across agency and in-house environments. I specialise in digital strategy, social and content planning, campaign activation and performance analysis, and I enjoy translating business goals into creative, data-driven campaigns. Like working across teams and disciplines, I excel at client and stakeholder management, cross-functional collaboration and delivering integrated programs for premium, lifestyle and entertainment brands. I’m always keen to learn, adapt, and drive measurable impact through thoughtful brand storytelling and strategic activation.…I'm a Digital & Brand Strategist based in Madrid with 6+ years of experience across agency and in-house environments. I specialise in digital strategy, social and content planning, campaign activation and performance analysis, and I enjoy translating business goals into creative, data-driven campaigns. Like working across teams and disciplines, I excel at client and stakeholder management, cross-functional collaboration and delivering integrated programs for premium, lifestyle and entertainment brands. I’m always keen to learn, adapt, and drive measurable impact through thoughtful brand storytelling and strategic activation.

M. Alejandra González García

Content Producer, Marketing Strategist, Brand Strategist, +6

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I'm a Digital & Brand Strategist based in Madrid with 6+ years of experience across agency and in-house environments. I specialise in digital strategy, social and content planning, campaign activation and performance analysis, and I enjoy translating business goals into creative, data-driven campaigns. Like working across teams and disciplines, I excel at client and stakeholder management, cross-functional collaboration and delivering integrated programs for premium, lifestyle and entertainment brands. I’m always keen to learn, adapt, and drive measurable impact through thoughtful brand storytelling and strategic activation.…I'm a Digital & Brand Strategist based in Madrid with 6+ years of experience across agency and in-house environments. I specialise in digital strategy, social and content planning, campaign activation and performance analysis, and I enjoy translating business goals into creative, data-driven campaigns. Like working across teams and disciplines, I excel at client and stakeholder management, cross-functional collaboration and delivering integrated programs for premium, lifestyle and entertainment brands. I’m always keen to learn, adapt, and drive measurable impact through thoughtful brand storytelling and strategic activation.

Available to hire

I’m a Digital & Brand Strategist based in Madrid with 6+ years of experience across agency and in-house environments. I specialise in digital strategy, social and content planning, campaign activation and performance analysis, and I enjoy translating business goals into creative, data-driven campaigns.
Like working across teams and disciplines, I excel at client and stakeholder management, cross-functional collaboration and delivering integrated programs for premium, lifestyle and entertainment brands. I’m always keen to learn, adapt, and drive measurable impact through thoughtful brand storytelling and strategic activation.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Digital Marketing Manager at Uncanny Life

May 1, 2020 - February 1, 2021

Led digital marketing strategies for clients with presence in Latin America.

Digital Planner at J. Walter Thompson

April 1, 2019 - November 1, 2019

First experience as project leader and team lead; designed and coordinated implementation of communication strategies for brands in Miami, Vienna and Panama. Managed client briefs and achieved successful launches of brands and campaigns.

Digital Marketing Coordinator at Miss Fire

August 1, 2017 - December 1, 2017

Managed and supported promoters on the platform; performed commercial tasks to attract new clients; handled payments and resolved queries.

Head of Branding & Content at Hygge5

February 1, 2018 - February 1, 2019

Led branding and content across digital brand communications; created and implemented the digital marketing plan and social media strategy; increased brand awareness.

Project Manager at Passline España

May 1, 2022 - Present

Developed marketing strategies and communications for online presence; managed internal and external communications; coordinated projects and teams; ensured on-time delivery of initiatives.

Digital Marketing Coordinator at Construmart Suministros

September 1, 2021 - April 1, 2022

Managed digital marketing activities on the platform, supported promotional campaigns, and collaborated with other departments to ensure effective event promotion and ticket sales; provided promoter support.

Entertainment Project Manager – Commercial Team at Passline España

May 1, 2022 - January 1, 2026

Acted as the main point of contact between clients, internal teams and external partners, managing ongoing communication and campaign needs. Collaborated with commercial and marketing teams to define strategic digital promotion plans aligned with business objectives. Managed multiple stakeholders while maintaining strong client relationships and a service-oriented approach.

Digital Marketing Manager at Construmart Suministros

September 1, 2021 - April 1, 2022

Led the planning and execution of digital marketing strategies supporting brand and business objectives. Developed media and activation plans with a strong focus on digital channels. Coordinated internal teams and external suppliers to ensure timely and effective campaign delivery.

Digital Planner at J. Walter Thompson (JWT)

April 1, 2019 - November 1, 2019

Developed digital media strategies and planning frameworks for international clients across Latin America. Created strategic “Blueprints” defining brand positioning, communication objectives and the role of digital within the media mix. Worked with account teams, creative teams and clients to translate business objectives into media strategies. Supported campaign monitoring, performance analysis and optimisation. Worked with premium brands within regulated categories.