Michael possesses a "what if" and creative approach to what he does. If someone says, “Think out of the box,” he challenges that notion by asking, “Why does it have to be a box?” He relishes in what is possible when it comes to developing strategies and tactics for brands. He also has the mindset to explore all avenues to "yes" before saying "no." Definitely the “roll-up-your-sleeves” type, He has been characterized as visionary, decisive, and influential combined with a management style that is participatory, cross-functional, high energy, and results-driven. Michael becomes an extension of your organization and a great collaborator with your team. Possessing 30+ years of experience with great marketing and business acumen who has held positions charged with creating and executing effective marketing programs to optimize exposure, awareness and sales. With a solid track record and respectable reputation within the sports and entertainment industry, media business and nonprofit sector, Michael has represented some of the most notable properties, events and venues in sports and live entertainment, consumer brands and charitable missions. Michael has an entrepreneurial spirit, strategic and innovative mind, is a critical thinker and problem solver. He's an effective team builder who has been successful with motivating team members to move toward established goals. Having a huge passion for music, Michael is the founder/executive producer of The Front Porch – A Day of Music On Ferndale Porches. In just three short years The Front Porch has become one of metro Detroit’s most anticipated summer music events. Michael also enjoys traveling/camping with his wife Marcy, biking, movies and comedy with a desire to do stand-up someday soon. If you ever meet Michael, ask him about what he means by once being in the "rotten egg" business. And finally...you read it here first...in a moment of crisis, Michael once had to suit-up as Elmo for a publicity event.

Michael D. Benghiat

Michael possesses a "what if" and creative approach to what he does. If someone says, “Think out of the box,” he challenges that notion by asking, “Why does it have to be a box?” He relishes in what is possible when it comes to developing strategies and tactics for brands. He also has the mindset to explore all avenues to "yes" before saying "no." Definitely the “roll-up-your-sleeves” type, He has been characterized as visionary, decisive, and influential combined with a management style that is participatory, cross-functional, high energy, and results-driven. Michael becomes an extension of your organization and a great collaborator with your team. Possessing 30+ years of experience with great marketing and business acumen who has held positions charged with creating and executing effective marketing programs to optimize exposure, awareness and sales. With a solid track record and respectable reputation within the sports and entertainment industry, media business and nonprofit sector, Michael has represented some of the most notable properties, events and venues in sports and live entertainment, consumer brands and charitable missions. Michael has an entrepreneurial spirit, strategic and innovative mind, is a critical thinker and problem solver. He's an effective team builder who has been successful with motivating team members to move toward established goals. Having a huge passion for music, Michael is the founder/executive producer of The Front Porch – A Day of Music On Ferndale Porches. In just three short years The Front Porch has become one of metro Detroit’s most anticipated summer music events. Michael also enjoys traveling/camping with his wife Marcy, biking, movies and comedy with a desire to do stand-up someday soon. If you ever meet Michael, ask him about what he means by once being in the "rotten egg" business. And finally...you read it here first...in a moment of crisis, Michael once had to suit-up as Elmo for a publicity event.

Available to hire

Michael possesses a “what if” and creative approach to what he does. If someone says, “Think out of the box,” he challenges that notion by asking, “Why does it have to be a box?” He relishes in what is possible when it comes to developing strategies and tactics for brands.

He also has the mindset to explore all avenues to “yes” before saying “no.”

Definitely the “roll-up-your-sleeves” type, He has been characterized as visionary, decisive, and influential combined with a management style that is participatory, cross-functional, high energy, and results-driven.

Michael becomes an extension of your organization and a great collaborator with your team.

Possessing 30+ years of experience with great marketing and business acumen who has held positions charged with creating and executing effective marketing programs to optimize exposure, awareness and sales. With a solid track record and respectable reputation within the sports and entertainment industry, media business and nonprofit sector, Michael has represented some of the most notable properties, events and venues in sports and live entertainment, consumer brands and charitable missions.

Michael has an entrepreneurial spirit, strategic and innovative mind, is a critical thinker and problem solver. He’s an effective team builder who has been successful with motivating team members to move toward established goals.

Having a huge passion for music, Michael is the founder/executive producer of The Front Porch – A Day of Music On Ferndale Porches. In just three short years The Front Porch has become one of metro Detroit’s most anticipated summer music events.

Michael also enjoys traveling/camping with his wife Marcy, biking, movies and comedy with a desire to do stand-up someday soon.

If you ever meet Michael, ask him about what he means by once being in the “rotten egg” business. And finally…you read it here first…in a moment of crisis, Michael once had to suit-up as Elmo for a publicity event.

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Work Experience

Founder/Owner at Optimum Marketing, LLC
June 1, 2016 - Present
I provide a range of services on a fractional, contractual, or freelance basis. I have experience serving as a fractional Chief Marketing Officer (CMO) and marketing strategist. The concept of fractional employment offers great opportunities, particularly in the current business climate. A fractional CMO can be highly beneficial and does not compromise expected outcomes. In fact, you may achieve greater effectiveness and efficiency compared to a full-time CMO. As your Fractional CMO, I will address your strategy and goals, whether short-term or ongoing. I aim to exceed expectations by delivering commitment, dedication, and high-quality work comparable to that of a full-time hire, but without the associated overhead and at a favorable cost. As a "big-picture" strategist driven by research, insight, and thoughtful problem-solving, I strive to provide impactful solutions for your business and mission.

Education

B.A. at Michigan State University
September 12, 1983 - December 31, 1986
BA, Communications/AdvertisingBA, Communications/Advertising Activities and societies: Involvement with Michigan State University student-operated radio, Student Advisory Council to Dean of Communications, Teaching Assistant for Public Speaking course.Activities and societies: Involvement with Michigan State University student-operated radio, Student Advisory Council to Dean of Communications, Teaching Assistant for Public Speaking course. Completed degree requirements on an overseas study program - Mass Media in Britain.

Qualifications

2011 Telly Award
October 1, 2011 - October 1, 2011
Instrumental in the creation of a nonprofit campaign theme, which won a Telly Award honoring the best local cable television commercials and work created for the Web. Cross-platform campaign included producing videos with donor/volunteer testimonials for online content, on-screen theater spots, print and direct mail.

Industry Experience

Consumer Goods, Financial Services, Government, Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Other