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I’m Maggie Barton, currently leading Butler’s Pantry as CEO in St. Louis. After 17 years with my current employer, I’m seeking a role that offers more quality time with my family through flexible hours and remote work, while reconnecting me with my passion for writing. I majored in Marketing, and with two writer parents in my family, storytelling and clear branding have always been in my blood. In hospitality, I’ve channeled this passion into website copy, voice development for ad campaigns, intentional internal and external communications, media responses, brand identities for multiple sub-brands, and consistent email correspondence. I value the power of AI to inspire and drive efficiencies, but I believe the human voice remains essential in today’s world. While I don’t have traditional agency experience, I know how to learn a brand, curate its voice, and amplify its message. I’m not a cookie-cutter candidate, and I’m excited about the opportunity to discuss how my background in branding, content creation, and strategic communications can contribute to your team.…I’m Maggie Barton, currently leading Butler’s Pantry as CEO in St. Louis. After 17 years with my current employer, I’m seeking a role that offers more quality time with my family through flexible hours and remote work, while reconnecting me with my passion for writing. I majored in Marketing, and with two writer parents in my family, storytelling and clear branding have always been in my blood. In hospitality, I’ve channeled this passion into website copy, voice development for ad campaigns, intentional internal and external communications, media responses, brand identities for multiple sub-brands, and consistent email correspondence. I value the power of AI to inspire and drive efficiencies, but I believe the human voice remains essential in today’s world. While I don’t have traditional agency experience, I know how to learn a brand, curate its voice, and amplify its message. I’m not a cookie-cutter candidate, and I’m excited about the opportunity to discuss how my background in branding, content creation, and strategic communications can contribute to your team.

Maggie Barton

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I’m Maggie Barton, currently leading Butler’s Pantry as CEO in St. Louis. After 17 years with my current employer, I’m seeking a role that offers more quality time with my family through flexible hours and remote work, while reconnecting me with my passion for writing. I majored in Marketing, and with two writer parents in my family, storytelling and clear branding have always been in my blood. In hospitality, I’ve channeled this passion into website copy, voice development for ad campaigns, intentional internal and external communications, media responses, brand identities for multiple sub-brands, and consistent email correspondence. I value the power of AI to inspire and drive efficiencies, but I believe the human voice remains essential in today’s world. While I don’t have traditional agency experience, I know how to learn a brand, curate its voice, and amplify its message. I’m not a cookie-cutter candidate, and I’m excited about the opportunity to discuss how my background in branding, content creation, and strategic communications can contribute to your team.…I’m Maggie Barton, currently leading Butler’s Pantry as CEO in St. Louis. After 17 years with my current employer, I’m seeking a role that offers more quality time with my family through flexible hours and remote work, while reconnecting me with my passion for writing. I majored in Marketing, and with two writer parents in my family, storytelling and clear branding have always been in my blood. In hospitality, I’ve channeled this passion into website copy, voice development for ad campaigns, intentional internal and external communications, media responses, brand identities for multiple sub-brands, and consistent email correspondence. I value the power of AI to inspire and drive efficiencies, but I believe the human voice remains essential in today’s world. While I don’t have traditional agency experience, I know how to learn a brand, curate its voice, and amplify its message. I’m not a cookie-cutter candidate, and I’m excited about the opportunity to discuss how my background in branding, content creation, and strategic communications can contribute to your team.

Available to hire

I’m Maggie Barton, currently leading Butler’s Pantry as CEO in St. Louis. After 17 years with my current employer, I’m seeking a role that offers more quality time with my family through flexible hours and remote work, while reconnecting me with my passion for writing. I majored in Marketing, and with two writer parents in my family, storytelling and clear branding have always been in my blood. In hospitality, I’ve channeled this passion into website copy, voice development for ad campaigns, intentional internal and external communications, media responses, brand identities for multiple sub-brands, and consistent email correspondence.

I value the power of AI to inspire and drive efficiencies, but I believe the human voice remains essential in today’s world. While I don’t have traditional agency experience, I know how to learn a brand, curate its voice, and amplify its message. I’m not a cookie-cutter candidate, and I’m excited about the opportunity to discuss how my background in branding, content creation, and strategic communications can contribute to your team.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Chief Executive Officer at Butler's Pantry

August 1, 2023 - Present

Oversee all major functions (Culinary & Production, Operations & Logistics, Sales & Marketing, F&A); EOS Implementor driving strategic planning and healthy growth; own P&L and budgeting; coach and mentor staff; manage internal and external communications; lead special projects (new launches, venue builds); represent the company at boards, conferences, and panels; champion culture; planning and executing large-scale events; perform copywriting and content creation for websites and brand identity.

Chief Operations Officer at Butler's Pantry

June 1, 2020 - August 1, 2023

Oversee all major functions and ensure cohesive operation across departments; directly manage the Executive Team; drive strategic opportunities and business development; act as EOS Implementor to sustain healthy growth; oversee internal/external communications; manage special projects and events; promote company culture; lead branding and content efforts.

Chief Development Officer at Butler's Pantry

January 1, 2017 - June 1, 2020

Oversee Marketing Department, Design Studio, HR & Training; develop comprehensive marketing campaigns and manage social media; coordinate with agencies for press and media opportunities; draft collateral and support e-communications; manage client relationships and industry partnerships; drive venue development, interior design updates, and specialty events; spearhead Employee Engagement Committee and foster company culture.

Vice President of Marketing & Development at Butler's Pantry

February 1, 2015 - January 1, 2017

Led a high-performing team to achieve a record $12M in sales; conceptualized and launched major campaigns (e.g., Butler’s Pantry 50th anniversary); developed the Full Pantry | Full Life initiative donating over $50,000 to local food pantries; directed advertisements, digital communications, and partnerships; steered brand development across the Butler’s Pantry family of brands.

Director of Marketing and Development at Butler's Pantry

February 1, 2013 - January 1, 2015

Established the marketing department; built a marketing team; cultivated community relationships (e.g., Make A Wish Foundation); led venue development and interior design updates; collaborated on specialty events and managed design studio output for signage and event aesthetics; aligned policies and procedures with company culture.

Director of Sales and Catering at Butler's Pantry

February 1, 2011 - January 1, 2013

Led a team of 8 event professionals for off-site catering and exclusive venues; planned and executed meetings, corporate events, nonprofit galas, and weddings; managed over $8M in annual sales.

Sales Manager at Palladium Saint Louis

August 1, 2009 - January 1, 2011

Led the sales and events team at Butler’s Pantry’s Palladium Saint Louis venue; integrated policies and procedures; grew sales to over $1M annually.

Sales and Marketing at Palladium Saint Louis

August 1, 2009 - January 1, 2011

Conceptualized and curated advertisements, digital communications, social media; launched the venue’s first direct mail campaign.