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Hi! I'm Michelle Thomas, a performance-driven social media marketing manager and content writer with over 12 years of experience in digital marketing. I specialise in building engaged online communities and delivering data-led content strategies that increase audience growth, customer retention, and online visibility. I am passionate about creating creative, audience-focused campaigns that really connect. I've worked across both B2B and B2C sectors, especially in finance, beauty, fashion, and hair care. Whether managing social media accounts, crafting compelling content, or analysing data to improve strategies, I enjoy helping brands build meaningful connections with their audiences.…Hi! I'm Michelle Thomas, a performance-driven social media marketing manager and content writer with over 12 years of experience in digital marketing. I specialise in building engaged online communities and delivering data-led content strategies that increase audience growth, customer retention, and online visibility. I am passionate about creating creative, audience-focused campaigns that really connect. I've worked across both B2B and B2C sectors, especially in finance, beauty, fashion, and hair care. Whether managing social media accounts, crafting compelling content, or analysing data to improve strategies, I enjoy helping brands build meaningful connections with their audiences.

Michelle Thomas

Social Media Freelancer, Social Media Manager, Copywriter, +2

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Hi! I'm Michelle Thomas, a performance-driven social media marketing manager and content writer with over 12 years of experience in digital marketing. I specialise in building engaged online communities and delivering data-led content strategies that increase audience growth, customer retention, and online visibility. I am passionate about creating creative, audience-focused campaigns that really connect. I've worked across both B2B and B2C sectors, especially in finance, beauty, fashion, and hair care. Whether managing social media accounts, crafting compelling content, or analysing data to improve strategies, I enjoy helping brands build meaningful connections with their audiences.…Hi! I'm Michelle Thomas, a performance-driven social media marketing manager and content writer with over 12 years of experience in digital marketing. I specialise in building engaged online communities and delivering data-led content strategies that increase audience growth, customer retention, and online visibility. I am passionate about creating creative, audience-focused campaigns that really connect. I've worked across both B2B and B2C sectors, especially in finance, beauty, fashion, and hair care. Whether managing social media accounts, crafting compelling content, or analysing data to improve strategies, I enjoy helping brands build meaningful connections with their audiences.

Available to hire

Hi! I’m Michelle Thomas, a performance-driven social media marketing manager and content writer with over 12 years of experience in digital marketing. I specialise in building engaged online communities and delivering data-led content strategies that increase audience growth, customer retention, and online visibility. I am passionate about creating creative, audience-focused campaigns that really connect.

I’ve worked across both B2B and B2C sectors, especially in finance, beauty, fashion, and hair care. Whether managing social media accounts, crafting compelling content, or analysing data to improve strategies, I enjoy helping brands build meaningful connections with their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Marketing Manager at Socials With Michelle (Freelance)

December 1, 2021 - June 8, 2024

Manage social media accounts for clients across various industries. Use data to develop effective social media strategies and content. Provide consultations for social media teams, helping to establish growth opportunities.

B2C Social Media Marketing Manager at Naturalistic Products

December 1, 2022 - June 8, 2024

Implement data driven content strategies designed to improve engagement, reach, and click through rate (CTR). Work with various brands to produce collaborative content. Establish connections with target audience through effective engagement strategies.

B2B Content Writer & Social Media Manager at Alexander Clifford

May 1, 2024 - June 8, 2024

Wrote web content, increasing domain authority by 28 points in 8 months. Conceptualised, wrote & edited articles, increasing organic traffic by more than 100%. Built digital marketing strategies, increasing leads by 18%. Developed and executed social media strategies, building brand visibility by over 82%. Managed B2B social outlets with SEO optimisation and engaging content.

Social Media Manager at The Circle Fashion Magazine

May 1, 2021 - July 31, 2022

Developed effective content and engagement strategies to build connection. Worked closely with advertisers to create collaborative content based on press packets. Obtained over 1k followers in 3 months, with an 18% CTR.

Education

Higher National Diploma (HND) at Cornwall College

June 20, 2014

Worked in developing multiple theatrical performances, all the duration of an hour or more (2012-2014) Class president (2013-2014) Musical Theatre development (2013) Business studies (2012-2014)

Diploma at Shaw Academy

June 30, 2017

Develop understanding of how to brand a business on social media that will result in a positive conversion. Tailor advertising to multiple platforms in order to broaden range of consumers. Optimise mobile traffic advertising. Learn to build relationships with customers through the use of social media.

Higher National Diploma at The Cornwall College Group

January 1, 2012 - December 31, 2014